Mobile Apps & Web Apps - Understand What Really Delivers Success for Travel Brands
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Mobile Apps & Web Apps - Understand What Really Delivers Success for Travel Brands

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EyeforTravel Mobile conference, March 2012. Why you should lead with Mobile Web to build Success.

EyeforTravel Mobile conference, March 2012. Why you should lead with Mobile Web to build Success.

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  • 1. Mobile Apps & Web Apps -Understand What Really Delivers Success for Travel Brands Melissa Matross March 2012
  • 2. Buy time (and resources)(and knowledge)
  • 3. Reach the maximum audience.
  • 4. Simplify.
  • 5. Speed matters.
  • 6. Search times 23.112.1 7.1Full Site mWeb 1.0 mWeb 2.0 Full Site mWeb 1.0 mWeb 2.0
  • 7. Tablet is mobile. But different.
  • 8. Know your customer, even better.
  • 9. Mobile is core.
  • 10. Take risks.
  • 11. 1. Buy time.2. Reach the maximum audience.3. Simplify.4. Speed matters.5. Tablet is mobile. But different.6. Know your customer, even better.7. Mobile is core.8. Take risks.
  • 12. About those apps…
  • 13. Melissa Matross @mmatrossmmatross@hotwire.com