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Building trust through restricted information:
A case study of the Hotwire.com air redesign

                         IA S...
Trust
brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy




                           brands I...
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend...
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend...
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
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Building trust through restricted information: A case study of the Hotwire.com air redesign

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Transcript of "Building trust through restricted information: A case study of the Hotwire.com air redesign"

  1. 1. Building trust through restricted information: A case study of the Hotwire.com air redesign IA Summit 2008 Melissa Matross Senior Manager, User Experience mmatross@hotwire.com
  2. 2. Trust
  3. 3. brands I trust
  4. 4. Excellent service Stands behind products with a “no questions asked” return policy brands I trust
  5. 5. Excellent service Stands behind products with a “no questions asked” return policy Quality for good price Focus on trend design brands I trust
  6. 6. Excellent service Stands behind products with a “no questions asked” return policy Quality for good price Focus on trend design Excellent service Makes life easier when bad things happen brands I trust
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