SMS client
Innovative mmatcher solution
SMS design considerations

 • Limited length
 • Text only
 • Easy to use and learn
 • Limited command set
SMS design considerations

 • Interest is the most important piece of
   information
 • Provide interest validity informat...
SMS Workflow
Adding interest



Farmer                              Trader




 Both parties input their interest
                  Act...
Matching
                                         Both users receive
                                         matches, bas...
Messaging
                      Farmer chooses the
                      best trader and starts
                      to n...
Why will SMS be a success?

  • Powerful service
  • Very effective workflow
  • Innovative intuitive commands
  • Learning...
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SMS

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SMS

  1. 1. SMS client Innovative mmatcher solution
  2. 2. SMS design considerations • Limited length • Text only • Easy to use and learn • Limited command set
  3. 3. SMS design considerations • Interest is the most important piece of information • Provide interest validity information • Provide user reputation information • Provide transaction methods (e.g. Nokia Money)
  4. 4. SMS Workflow
  5. 5. Adding interest Farmer Trader Both parties input their interest Actual commands have been omitted from the pictures.
  6. 6. Matching Both users receive matches, based on their interest and location. 0d5*M - short, powerful code, that gives user 3 important pieces of data Farmer Trader Actual commands have been omitted from the pictures.
  7. 7. Messaging Farmer chooses the best trader and starts to negotiate. Farmer They can use messaging within mmatcher or exchange mobile numbers and complete the deal via voice. Trader Farmer
  8. 8. Why will SMS be a success? • Powerful service • Very effective workflow • Innovative intuitive commands • Learning from workflow • Will reach 640 million people
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