Estudio MMA: Movies on the go!

1. of people in Spain are
currently using their
mobile devices to
watch film trailers.
MOVIES ON THE GO
42%
of 25-34 year olds who viewed movie trailers on their mobile device
said that it influenced their decision to go and see the movie.
50%
have clicked on a link
to a movie advert via
their mobile device.
of under 34s research for a movie via mobile device.
54%
of 18-34 year olds have
bought cinema tickets
via their handset.
TRAILERS
TICKETS
MOBILE ADVERTISING
29%
of mobile phone owners
want to get tickets delivered
to their phones.
70%
of those of who
clicked on advertising
on a mobile device
are under 44.
Under 34s are 40% more
likely to have purchased
a ticket via a handset.
40%
36% 69%