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Increase sales volumes with data driven marketing
 

Increase sales volumes with data driven marketing

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    Increase sales volumes with data driven marketing Increase sales volumes with data driven marketing Presentation Transcript

    • Increasing Sales Volumes With Data Driven Marketing
      Learn Customer Behavior And Turn It Into Profit
    • Contents
      What is data driven marketing?
      How data driven marketing can increase sales volumes?
      What it takes?
      What Argo Team can do for your business
      2
    • Data Driven Marketing
      A marketing technique based on customer data – customer behavior
      Privacy-friendly – no customer personal details data required
      Used for decades by large companies and high-profile marketing professionals
      Thanks to proliferation of IT nowadays affordable/accessible to small and medium businesses
      Enables successful roll-out of targeted marketing campaigns
      Average campaigns ROI of customer marketing program stands around 70% (depending on business type)
      3
    • Data Driven Marketing – How It Works
      4
      Analyze Data, Get List of Customers
      Customer Data
      Create Campaign
      Compare campaign results, make corrections
      Sales Data
    • Data Driven Marketing
      Ability to predict customer behavior
      Targeted, read – more effective, less costly marketing campaigns
      Personalized customer offers
      Returning customers – repeated purchases
      You spend marketing money only where necessary, increased ROI
      Ability to identify the best revenue sources
      5
    • Increase Sales Volumes – Some Input Data
      Different people have different buying patterns
      Media and method used to acquire a customer have very large effect on the potential value of the customer
      Experts say
      50 to 60% of customer base are one time only customers or visitors
      Customers on average will buy down in price over their life cycle - the average order price falls over time
      More active customer – more chance for repeated purchase
      Number of potential customers searching for goods/services on-the-net is rapidly growing - inventory goes to the net
      6
    • Increase Sales Volumes – How To
      Learn your customers’ behavior
      Consolidate customer (transaction, visits) data
      Transaction (purchase, visit, …) data needed only
      Score customers on their activity
      Rank them according to their potential value
      7
    • Increase Sales Volumes – How To
      Knowing potential value, you can:
      Get more customers like the best ones
      Focus on growing the profitability of middle potential customers
      Stop wasting resources acquiring and marketing to low potential customers
      Set-up indicators (“trip-wires”) and evaluate changes in potential value scores
      Falling scores indicate decreasing potential value - the customer is becoming less likely to continue on as a customer
      Rising scores indicate the potential value of the customer is rising
      Find out which customers to address and when
      Predict when best customers are about to leave
      8
    • Increase Sales Volumes – How To
      Emphasize ads, media, and products creating long term high potential value customers and downplay ones that don't
      Predict when best customers are about to leave you and react with customer retention and save-a-customer programs
      Always advertise where the behavior you want to create is. If you want buyers, advertise where people buy (if you want clicks, advertise where people are clicking)
      Create High ROI marketing programs (average ROI of customer marketing program stands around 70% while there are cases of repeatable 400%, depending on business type)
      Establish a brand or make it more visible and recognizable
      If you are not there already(!) - go to the net
      Manage relationship with your customers – personalized and interactive
      9
    • What It Takes
      The desire to act and to change (data-driven marketing is about continuous optimization and iterative improvement), ability to execute and react
      Customer (transaction) data – you need to know your (potential) customers and what they do
      Tools to get you scoring and rating information (from your raw customer data) you can use and ability to analyze and evaluate
      Knowledge to turn your customer data into profit – to learn you customers’ behavior and set up timely, effective and high ROI marketing promotions/campaigns
      10
    • Bringing Value To Your Business
      Argo Team specializes in bringing additional value to businesses by unlocking the potential of customer (transaction) data through means of data driven marketing
      Consolidation and analysis of data
      Setting up and evaluation of customer scoring and rating
      Recognition of customer behavior patterns
      Setting up of customer retention programs and marketing promotions/campaigns
      Evaluation and further improvements
      11
    • Bringing Value To Your Business
      Argo Team provides one-stop-shop for all your customer retention programs and marketing promotions/campaigns needs
      Consolidation, cleansing and data quality analysis of your customer, sales and inventory data
      Analysis of your company, industry and competition
      Setting up of your data driven marketing strategy
      Setting up of a step-by-step customer retention and marketing promotion plan
      Implementation of customer retention and marketing promotion plan
      Graphical design and content creation
      Targeted personalized Email marketing (including newsletters)
      Targeted personalized direct mail marketing
      Ads placement
      Brand marketing
      Tracking and evaluation of response
      12
    • Bringing Value To Your Business
      Benefits
      Increase response rates
      Maximize the lifetime value of clients
      Increase repeat sales
      Increase conversion rates (communicate with buyers most likely to convert to sales)
      Reduce customer acquisition costs
      Optimize your marketing budget
      Increase marketing ROI
      13