• Save
Increase sales volumes with data driven marketing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Increase sales volumes with data driven marketing

on

  • 1,640 views

 

Statistics

Views

Total Views
1,640
Views on SlideShare
1,640
Embed Views
0

Actions

Likes
5
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Increase sales volumes with data driven marketing Presentation Transcript

  • 1. Increasing Sales Volumes With Data Driven Marketing
    Learn Customer Behavior And Turn It Into Profit
  • 2. Contents
    What is data driven marketing?
    How data driven marketing can increase sales volumes?
    What it takes?
    What Argo Team can do for your business
    2
  • 3. Data Driven Marketing
    A marketing technique based on customer data – customer behavior
    Privacy-friendly – no customer personal details data required
    Used for decades by large companies and high-profile marketing professionals
    Thanks to proliferation of IT nowadays affordable/accessible to small and medium businesses
    Enables successful roll-out of targeted marketing campaigns
    Average campaigns ROI of customer marketing program stands around 70% (depending on business type)
    3
  • 4. Data Driven Marketing – How It Works
    4
    Analyze Data, Get List of Customers
    Customer Data
    Create Campaign
    Compare campaign results, make corrections
    Sales Data
  • 5. Data Driven Marketing
    Ability to predict customer behavior
    Targeted, read – more effective, less costly marketing campaigns
    Personalized customer offers
    Returning customers – repeated purchases
    You spend marketing money only where necessary, increased ROI
    Ability to identify the best revenue sources
    5
  • 6. Increase Sales Volumes – Some Input Data
    Different people have different buying patterns
    Media and method used to acquire a customer have very large effect on the potential value of the customer
    Experts say
    50 to 60% of customer base are one time only customers or visitors
    Customers on average will buy down in price over their life cycle - the average order price falls over time
    More active customer – more chance for repeated purchase
    Number of potential customers searching for goods/services on-the-net is rapidly growing - inventory goes to the net
    6
  • 7. Increase Sales Volumes – How To
    Learn your customers’ behavior
    Consolidate customer (transaction, visits) data
    Transaction (purchase, visit, …) data needed only
    Score customers on their activity
    Rank them according to their potential value
    7
  • 8. Increase Sales Volumes – How To
    Knowing potential value, you can:
    Get more customers like the best ones
    Focus on growing the profitability of middle potential customers
    Stop wasting resources acquiring and marketing to low potential customers
    Set-up indicators (“trip-wires”) and evaluate changes in potential value scores
    Falling scores indicate decreasing potential value - the customer is becoming less likely to continue on as a customer
    Rising scores indicate the potential value of the customer is rising
    Find out which customers to address and when
    Predict when best customers are about to leave
    8
  • 9. Increase Sales Volumes – How To
    Emphasize ads, media, and products creating long term high potential value customers and downplay ones that don't
    Predict when best customers are about to leave you and react with customer retention and save-a-customer programs
    Always advertise where the behavior you want to create is. If you want buyers, advertise where people buy (if you want clicks, advertise where people are clicking)
    Create High ROI marketing programs (average ROI of customer marketing program stands around 70% while there are cases of repeatable 400%, depending on business type)
    Establish a brand or make it more visible and recognizable
    If you are not there already(!) - go to the net
    Manage relationship with your customers – personalized and interactive
    9
  • 10. What It Takes
    The desire to act and to change (data-driven marketing is about continuous optimization and iterative improvement), ability to execute and react
    Customer (transaction) data – you need to know your (potential) customers and what they do
    Tools to get you scoring and rating information (from your raw customer data) you can use and ability to analyze and evaluate
    Knowledge to turn your customer data into profit – to learn you customers’ behavior and set up timely, effective and high ROI marketing promotions/campaigns
    10
  • 11. Bringing Value To Your Business
    Argo Team specializes in bringing additional value to businesses by unlocking the potential of customer (transaction) data through means of data driven marketing
    Consolidation and analysis of data
    Setting up and evaluation of customer scoring and rating
    Recognition of customer behavior patterns
    Setting up of customer retention programs and marketing promotions/campaigns
    Evaluation and further improvements
    11
  • 12. Bringing Value To Your Business
    Argo Team provides one-stop-shop for all your customer retention programs and marketing promotions/campaigns needs
    Consolidation, cleansing and data quality analysis of your customer, sales and inventory data
    Analysis of your company, industry and competition
    Setting up of your data driven marketing strategy
    Setting up of a step-by-step customer retention and marketing promotion plan
    Implementation of customer retention and marketing promotion plan
    Graphical design and content creation
    Targeted personalized Email marketing (including newsletters)
    Targeted personalized direct mail marketing
    Ads placement
    Brand marketing
    Tracking and evaluation of response
    12
  • 13. Bringing Value To Your Business
    Benefits
    Increase response rates
    Maximize the lifetime value of clients
    Increase repeat sales
    Increase conversion rates (communicate with buyers most likely to convert to sales)
    Reduce customer acquisition costs
    Optimize your marketing budget
    Increase marketing ROI
    13