Genaker RCS Seminar @ GSMA MWC 2010

Meet me at RCS! genaker – eSI Mobile Solutions S.L.L. MWC 2010 1 © Genaker 2010

Outline Success comes from sharing Genaker thin RCS client Content buddies 2 © Genaker 2010

Success comes from sharing Winner of the Best Innovation Award at the RCS Developer Challenge 2010 3 © Genaker 2010

RCS Value and Vision RCS is about creating, connecting and delivering value to open ubiquitous communities of users The value that users perceive grows exponentially with the SIZE of the RCS-enabled COMMUNITY To enable rapid community growth and service spread among users it is key to cover as many [legacy] devices as possible Genaker’s RCS products allow fast community growth by enabling a broad range of RCS-capable devices, applications and business models 4 © Genaker 2010

Get into RCS in 3 easy steps 5 © Genaker 2010

How it works I DNS HSS PS & XDMS IM Server (ENUM) RLS CSCF WAP Push AS WAP Push SMSC Invitation tool 6 © Genaker 2010

How it works II Device detection BSS Select appropriate WAP build Server Provision new user App DB Send client 7 © Genaker 2010

Boosting RCS launch Achieve service Take-Up Higher RCS Growth Earlier  Leverage on legacy devices Faster Faster  Viral distribution based on trusted friends inviting new subscribers Higher ARPU Earlier  Content Buddies as micro- subscription services.  Increased usage as number of Time contacts grows. Zero configuration RCS growth with J2ME Client + Content Buddies User does not need to configure anything! 8 © Genaker 2010

Thin RCS client 9 © Genaker 2010

Genaker’s thin RCS Client JavaME based, runs on 80% of the existing phones MIDP 2.0/CLDC 1.1 At least 2 MB heap (runtime) memory Sample phones include Nokia S40 and S60, SonyEricsson JP-7 and JP-8 and Blackberry. Does not require JSR-180 (SIP) or JSR-281 (IMS) on the phone. Full SIP and MSRP stacks implemented in Java. Downloadable client, can be installed OTA Zero configuration Value added services via server-based add-ons: Integration with Twitter, Google weather, Blog publishing, Facebook Based on SIP Servlet API (JSR 116/289) 10 © Genaker 2010

Client Status GSMA RCS v2.0 Phonebook import Presence-enabled Buddy List Presence icon from camera and mass storage, (hyper) availability, mood and favourite link Symmetric presence authorization: block, revoke 1-1 Chat Messaging and file transfer, voice calls, SMS: displays capabilities of each contact Intensive IOT performed Multiple network vendors, many phones, other RCS clients in GSMA Test Fests. 11 © Genaker 2010

MVC Client Architecture Midlet Overview Application Model Abstraction Graphical User Interface Controllers (Contacts, Conversations, …) LWUIT API Presence J2ME LCDUI Classes API Genaker Genaker SIP XDMS abstraction abstraction layer layer Genaker Genaker JSR-180 XCAP API TCP / UDP MIDP2.0 / CLDC1.1 12 © Genaker 2010

Roadmap RCS v3.0, including location Other social networking gateways (Flickr) Advertising (e.g. from SOMA or AdMob) Native integration with Blackberry APIs, allowing in-call content sharing scenarios New client versions Android client RCS Web client based on existing MMTEL client 13 © Genaker 2010

Solution Architecture DNS HSS PS & XDMS IM-Server (ENUM) RLS CSCF Sip Servlet Container Twitter Buddy Internet AS & SMSC Facebook Buddy Weather Buddy Invitation tool 15 © Genaker 2010

“RSS-to-IM” Content Budy example Presence enhanced Mary (unavailable) My Kimi Raikkonen (1 msg) My Bruce Springsteen web Rich Presence + IM Client SIP SIP RSS MSRP MSRP Content Buddies RCS Client IMS / RCS Messaging AS 16 © Genaker 2010

“My Instant Blog” Example SIP/MSRP SIP/MSRP www Content Buddies IMS / RCS RCS Client Messaging AS My Blog Mary (unavailable) John (21) Student My Instant Blog I am blogging on Joe (available) the move from my Messaging Client. This is cool!  17 © Genaker 2010

“Scheduled Messaging” example John’s Buddy List (11:30) John’s Buddy List (9:00) Alice Alice – x (unavailable) in Vancouver (available) x Bob (unavailable) Bob (available) Schedule session Scheduled session Selected Users: - Alice, Bob are online Alice - Alice is in Vancouver Bob and is READY Criteria: Start Session? • Online: YES NO Alice, Bob • Location: Vancouver (Alice) 18 © Genaker 2010

Thank you! marketing@genaker.net genaker – eSI Mobile Solutions S.L.L. Gran Via de Les Corts Catalanes 144, 4-A - 08014 Barcelona, SPAIN Tel: (+34) 93 242 28 85 Fax: (+34) 93 396 46 72 20 © Genaker 2010

Genaker RCS Seminar @ GSMA MWC 2010

by Marcelo Manta on Mar 02, 2010

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Genaker RCS Seminar @ GSMA MWC 2010 — Presentation Transcript

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