File Sharing Simplified
According to Wikipedia, file sharing is YouTube
the practice of distributing or providing So what is YouTube, exactly? It’s a free online • Users are able to “tag” their videos, much
access to digitally stored information, service that allows anyone who can reach like the use of keywords for search engine
such as computer programs, multi- the URL to view online videos, and invites optimization, which helps make a video
media (audio, video), documents, or users to sign up, submit and share videos easier to find
electronic books. they’ve created. • YouTube also engages users with a unique
rating system. The rating system can be
disabled; however, once ratings exist, they
cannot be removed from a video
YouTube’s playback technology is based on
Adobe’s Flash Player, but works with more
traditional video viewing software as well.
YouTube currently offers three main video
formats, which allow users between different
levels of resolution and stereo sound.
YouTube also offers a video option that
optimizes video for viewing on
mobile devices.
How it works: SlideShare
• Step-by-step instructions and video SlideShare, the popular site that allows
tutorials for visitors and new users, as well individuals and companies to post, view
as detailed written articles are available and share presentations, is a smart way
• Videos should be less than 10 minutes in to connect with your audience. By utilizing
length and should be smaller than 2GB SlideShare you have the potential to reach
in size. They can be submitted in .AVI, millions of viewers or you can connect on a
.MOV, .WMV or .MPG, .MPEG and MP4 file smaller scale by sharing privately with your
formats, to name a few clients or co-workers. Think of SlideShare
For more information on Brand Alignment and how it benefits ALL of your communications
and business efforts, contact Imaginasium at (920) 431-7872 or visit imaginasium.com
live your story Imaginasium is a Full Brand Alignment firm dedicated to guiding leaders through measurable change
by aligning their brands through strategic marketing communications.
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Flickr Why Should You Share Files?
as another touch point with your audience Flickr, purchased by Yahoo in March of 2005 • Increase your SEO
and another way to meet them “where is an image and video hosting Web site, • Many file sharing sites allow you to link
they are”. Web services suite and online community. in tandem to LinkedIn, Twitter and other
The Web site has become a popular place social media sites, making efficiency
for personal and professional photography, a priority
blogging and business communications. • You can embed slideshows, photo
Many corporations have found FLICKR to galleries and videos into your blog
be another social media touch point where or Web site
people may come across their branding • Join groups and stay connect with
efforts and build their brand awareness. members, increasing your reach and
your potential customer pool
• Generate leads
• Eliminate the need to email large files
and presentations
Additional Benefits to File Sharing
• Another reputable and convenient touch
point that provides dissemination of
your information
• Customers can share your information to
How it works: others in a convenient and easy way
• Create a free account • Not everyone will find your Web site,
• Upload a presentation or documents. Microsite or information in the manner you
SlideShare accepts PowerPoint, lay out for them. Having other ways, such
OpenOffice, Keynote, PDF files, Microsoft as posting on file sharing sites, for viewers
Word, Excel and OpenOffice files to learn more about you, will increase your
• Assign keywords and tags to make the brand awareness
presentation searchable
• Set privacy settings to match your The more you work in file sharing sites the
How it works:
desired limitations more you will discover others reasons to
• With a free account, you can upload 100
• Choose a category that best fits use them.
megabytes worth of photos (around 30)
the presentation each month and two videos (not to exceed
150 MB or 90 seconds)
• Add tags, mark photos as favorites, group
photo pools, collections and sets to
increases search optimization
• Upgrade to Pro levels for $25 annually,
and you get unlimited photo and video
uploads (videos can still be no longer
than 90 seconds, but the resolution is
increased to 500 MB and in HD)
• Additionally, Pro members can archive
high resolution photos, and retrieve them
live your story
at a later date