Case Study: Greek Yogurt After the first imports hit the shelves in 1998, Greek Yogurt today accounts for 19% of all yogurt sales Independent brands currently have 70% market share Greek Yogurt Sales ($M)
Case Study: Hummus With barely $5M in sales in 1995, Hummus now dominates the ‘refrigerated spreads’ category Hummus Sales ($M)
Cautionary Tales Peruvian is the new Thai Ancient Grains Bacon Sweets Sous Vide
Sriracha on the Shelf Created 1980’s Los Angeles Huy Fong Foods: More than 10 million bottles produced annually. Sell 80% of product to Asian companies, for distribution through Asian channels Only 17 Top 500 Chains menu mentions
Got Goat? 3.1 million goats: 820,000 were for market (26%). The average farm herd size of meat goats in the U.S. is between 28 and 30 goats. U.S. is more than 750,000 head deficient in meeting current demands for goat meat. No USDA quality or yield grades.
Conclusion Identifying opportunities within trends is much more than evaluating a single data point or marker A broad based inductive model helps increase chances of identifying opportunities within trends A successful inductive model will include both aesthetic and pragmatic criteria
Contact Mathew Mandeltort Sr. Consultant, Technomic, Inc. v. 312.506.3917 c. 847.217.5660 f. 312.876.1158 Email: Mmandeltort@technomic.com Blog: http://epicureancandidate.wordpress.com/
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