MMA KICKOFF COLOMBIA MAY13 2014 JESPER RHODE

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Jesper Rhode presentation at MMA's kickoff in Colombia

Jesper Rhode presentation at MMA's kickoff in Colombia

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  • 1. Mobility network and CONSUMER TRENDS 2014Ericsson ConsumerLab
  • 2. BU Support Solutions | , Rev | 2012-06-29 | Page 2 General MARKET TRENDS 2014 This slide contains forward-looking statements. Actual result may be materially different. Digital lifestyle drives demand Superior network performance wins Customer experience in focus Data brings new business models ICT transforming industries Smartphone intensive markets defined as markets with smartphone penetration above 50 percent in 2013. Every other subscriber will have a smartphone >75% Mobile video traffic growth will exceed 75 percent Data will exceed 50 percent of revenues globally in smartphone intensive markets 1/2
  • 3. BU Support Solutions | , Rev | 2012-06-29 | Page 3 Highlights - Wearable1 Wearables today $ 2 bn 2018 $18 bn
  • 4. BU Support Solutions | , Rev | 2012-06-29 | Page 4 Highlights - Wearable1
  • 5. BU Support Solutions | , Rev | 2012-06-29 | Page 5 Highlights - Wearable1
  • 6. BU Support Solutions | , Rev | 2012-06-29 | Page 6 Highlights – connected cars2
  • 7. BU Support Solutions | , Rev | 2012-06-29 | Page 7 Mobile subscriptions Q3 2013 - regional
  • 8. BU Support Solutions | , Rev | 2012-06-29 | Page 8 Mobile penetration Q3 2013 - regional
  • 9. BU Support Solutions | , Rev | 2012-06-29 | Page 9 5.6 Billion smartphone Subscriptions end 2019 › 5.6 B smartphone subscriptions by the end of 2019 › 55% of phones sold during Q3 were smartphones › By 2019 the average smartphone subscription will use 2.2GB of data per month
  • 10. BU Support Solutions | , Rev | 2012-06-29 | Page 10 Historic growth talks with clear numbers Need for capacity increase › More spectrum › Technology upgrade › Small cells
  • 11. BU Support Solutions | , Rev | 2012-06-29 | Page 11 Technology by regions › Several technology shifts ahead
  • 12. BU Support Solutions | , Rev | 2012-06-29 | Page 12 Deployment of mobile infrastructure is essential for the digital economy Growth Potential › Significant growth potential in Columbia for the mobile economy Source GSMA
  • 13. BU Support Solutions | , Rev | 2012-06-29 | Page 13 Data centric mobility as a driver for mobile advertising From Voice to Data A sustainable conversion from voice centric to data centric mobility is essential for the growth of the digital economy. Source: Bank of America Mobile Matrix Q1/2014 22%
  • 14. BU Support Solutions | , Rev | 2012-06-29 | Page 14 10 times Mobile data Traffic by end of 2019 3.3 GB 1.0 GB 0.6 GB Monthly consumption per device type Global mobile traffic: voice and data 2010-2019 13 GB 4.5 GB 2.2 GB 2013 2019
  • 15. BU Support Solutions | , Rev | 2012-06-29 | Page 15 Regional mobile traffic Mobile data traffic increase between 2013 and 2019 by region North America x7 Latin America x11 Western Europe x9 Central Europe and Middle East and Africa x11 Asia Pacific x11
  • 16. BU Support Solutions | , Rev | 2012-06-29 | Page 16 App coverage “App Coverage” – the area where my app works as I expect” “Every app has its own coverage map” › It’s an app centric world › User want reliable access for their apps wherever they go in the network › App coverage requires a true end-to-end approach to design, build and run mobile networks
  • 17. BU Support Solutions | , Rev | 2012-06-29 | Page 17 APP coverage in cities
  • 18. BU Support Solutions | , Rev | 2012-06-29 | Page 18 APP coverage in cities › Majority of mobile traffic originates in cities › Urban users expect instant and reliable access to apps wherever they go › Ericsson consumer research shows that general satisfaction levels with voice and internet coverage is lowest on public transportation, shopping malls and restaurants › There is a large difference between peak (10%), median (50%) and 90% probability downlink speeds in all cities Seoul Copenhagen Tokyo New York São Paulo Source: Based on Ericsson’s analysis of Speedtest.net results provided by Ookla (2013)
  • 19. 10 HOT CONSUMER TRENDS 2014 Ericsson ConsumerLab
  • 20. BU Support Solutions | , Rev | 2012-06-29 | Page 20 Making small changes to the ways we communicate and use the internet will have a huge impact on society as a whole. So what new developments can we expect to see in 2014 and beyond? © Ericsson AB 2013 | 2013-12-11 | www.ericsson.com/consumerlab | Page 20
  • 21. BU Support Solutions | , Rev | 2012-06-29 | Page 21© Ericsson AB 2013 | 2013-12-11 | www.ericsson.com/consumerlab | Page 21
  • 22. BU Support Solutions | , Rev | 2012-06-29 | Page 22 1. APPS CHANGE SOCIETY › The mass demand for mobile services will potentially transform all aspects of daily life within three years › Consumers expect a 50% increase in the availability of apps for shopping, restaurants, leisure, child/elderly care, communication with authorities and transport Source: Ericsson ConsumerLab, Smartphones Change Cities, 2013 Base: 7,500 iPhone/Android smartphone users in Tokyo, Beijing, London, New York and São Paulo, who use internet daily
  • 23. BU Support Solutions | , Rev | 2012-06-29 | Page 23 › Consumers have grown tired of using passwords to access content online › 52% of smartphone users want fingerprints to replace all internet passwords 2. YOUR BODY IS THE NEW PASSWORD Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
  • 24. BU Support Solutions | , Rev | 2012-06-29 | Page 24 3. The quantified self › We are increasingly treating our phones as self-tracking devices › 40% of smartphone owners want to log all of their physical activities › 59% want to use wristbands and 56% want to use rings to generate personal data Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
  • 25. BU Support Solutions | , Rev | 2012-06-29 | Page 25 › Smartphone users are realizing that the signal bars on their phone are no longer a good indicator of internet coverage › Quality of experience when using internet is falling behind that of voice, and consumers in developed nations are less forgiving of connectivity issues 4. INTERNET EXPECTED EVERYWHERE Source: Ericsson ConsumerLab Analytical Platform 2013. Base: Mobile phone users
  • 26. BU Support Solutions | , Rev | 2012-06-29 | Page 26 › The increase of cheaper smartphones is providing more consumers with the opportunity to participate online › In India and Indonesia, the smartphone is now the primary internet device 5. SMARTPHONES REDUCE THE DIGITAL DIVIDE Source: Ericsson ConsumerLab Analytical Platform 2013 Base: Mobile phone users’ total time spent on respective service per device
  • 27. BU Support Solutions | , Rev | 2012-06-29 | Page 27 › The risks associated with being connected are becoming more apparent, but people minimize them by being more cautious online › 56% of daily internet users are concerned about privacy issues › 4% say that they would use the internet less because of this 6. ONLINE BENEFITS OUTWEIGH CONCERNS Source: Ericsson ConsumerLab Analytical Platform 2013 Base: Daily internet users in US, Mexico, Sweden, Egypt, Pakistan, Thailand
  • 28. BU Support Solutions | , Rev | 2012-06-29 | Page 28 › Our friends are particularly influential when it comes to viewing video material › 38% of respondents say they watch video clips recommended by their friends at least several times a week › 22% influence their own friends 7. Video on command Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
  • 29. BU Support Solutions | , Rev | 2012-06-29 | Page 29 › Our internet usage is measured in bits and bytes, but people need help understanding the relevance of the data › 48% of smartphone owners use apps to get information about data consumption › 37% use apps to test connection speed 8. Making my data visible Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 7,500 iPhone/Android smartphone users in Tokyo, Beijing, London, New York and São Paulo, who use internet daily
  • 30. BU Support Solutions | , Rev | 2012-06-29 | Page 30 › Smartphone owners believe that interactive sensors will be used in everything from healthcare and public transport, to cars, homes and workplaces › 60% believe sensors will be commonplace by the end of 2016 9. Sensors in daily places Source: Ericsson ConsumerLab Analytical Platform 2013 Base: 5,000 iPhone/Android smartphone users in 10 major cities, who use internet daily
  • 31. BU Support Solutions | , Rev | 2012-06-29 | Page 31 › The rise of streaming services means people are increasingly viewing content on the move › 19% of total global streamed TV and video time is spent on phones or tablets › In Chile, Mexico and Brazil, an average of 18% of smartphone owners who watch video begin doing so at home, and then continue watching the same content elsewhere 10. Play, pause, resume elsewhere Source: Ericsson ConsumerLab Analytical Platform 2013. Base: Smartphone owners in Chile, Mexico and Brazil
  • 32. BU Support Solutions | , Rev | 2012-06-29 | Page 32