Video Blogging: How to Become a Video Personality

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Video Blogging: How to Become
a Video Personality
By Michael Stelzner
Published March 13, 2015
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Want to make them better?
To learn how to create great videos, I interview video
blogger Amy Schmittauer.
More About This Show
The Social Media Marketing podcast is an on-demand
talk radio show from Social Media Examiner. It’s designed to help busy marketers and
business owners discover what works with social media marketing.
In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy
blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.
Amy will talk all about video blogging and what you need to know to become a video
blogger.
You’ll discover the secret to making great videos, as well as what mistakes to avoid.
Listen as Amy Schmittauer shares how to become a video personality by video blogging.
Share your feedback, read the show notes and get the links mentioned in this episode
below.
Listen Now
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Here are some of the things you’ll discover in this show:
Video Blogging
How Amy got involved with video
Amy joined YouTube in March 2007. She was mostly an observer, and wanted to
interact with others on the platform. In 2008, she started creating videos on her first
YouTube channel. Amy enjoyed having a creative outlet where she could record and
share experiences with her friends.
When social media gained popularity, Amy looked at video differently. “I talked on
Twitter to get to know people. I talked to a camera, so I could share that experience
with those people. It was that simple,” she recalls. “Then I started to realize there was
a lot more to this story.”
Amy Schmittauer films casually in her office.
In 2011 Amy began working independently. She used video to differentiate herself in
the marketing space and started creating videos for her Savvy Sexy Social blog.

Now, she has a camera set up in her office and a fun bookshelf background.
Three times a week Amy talks via video to people who want to learn more about
implementing social media for their brand and their business. Although she’s made
other fun videos, as well as videos for brands, she recently filmed her 400th episode
for the Savvy Sexy Social blog.
Listen to the show to hear Amy’s opinion on which came first: social media or video.
Facebook video vs. YouTube
Amy believes linking to a YouTube video on Facebook has never been a good idea,
because you need to customize the experience based on the platform. Although a
YouTube link has never been visually pleasing on Facebook, there’s always been a
way to work around that.
Now that Facebook is pushing their own organic video, the game is changing. If you
have an audience on Facebook or are hoping to grow one, it’s definitely something to
consider.
Organic Facebook video is overtaking YouTube video. Image: Shutterstock.
Amy wants people to watch her YouTube videos, but within a space she controls,

which is her website. Usually when Amy posts to Facebook, it’s a blog link with the
video embedded on her site.
However, since Facebook video will perform better than a link to a blog or a
YouTube video, Amy suggests another option.
Since Facebook video has a clear call-to-action button that you customize at the end,
it’s an excellent teaser opportunity. “If the first 30 seconds of the video are really
interesting, then upload that to Facebook,” she says. “Then, have the call to action at
the end ask viewers to watch the rest of it on your website.”
Listen to the show to find out what loyal YouTubers think about using Facebook video.
Mistakes video marketers make
“There’s way too much green screen time going on,” Amy says. To be a professional
on video, you don’t need a perfect backdrop. YouTube and other online video
platforms are places to get to know someone personally, so relax. You can still have
the level of prestige that your brand deserves without having a formal background.
The beginning of the video is the most critical, Amy adds. A lot of marketers and
businesses spend far too much time at the beginning of a video doing what they think
is the right thing and not considering the viewer experience. They start the video with
their name, title, business and why they are there. They also do a title sequence,
which is wasted time. By the time they get to presenting the content, they’re 30
seconds in and no one’s watching anymore.
Personality should come first. Amy starts her videos with a greeting and then goes into
a 2-second title sequence. She then says, “Hey guys, what’s up? Here’s why you need
to be thinking about email marketing.” By 10 seconds, Amy’s already talking about
what’s in the headline.

Plus, Amy’s name is displayed on a graphic, so she doesn’t need to say it in her intro.
Listen to the show to discover why audience retention is more important than views.
How to get started with video
The best way to start doing videos, Amy says, is to just do it.
Amy doesn’t want people to have an awkward learning experience, sitting in front of a
camera and dragging words out of their mouth. Just turn on your smartphone when
something interesting is happening. Then figure out a way to use it. This is especially
easy to do if there’s something going on that you’re amped about. Instead of
telling someone about it one-on-one, turn on the camera and talk it out with your
audience.
Look at the lens of the camera and pretend it’s a person, Amy suggests. Then you’ll
have a well-executed video.

Listen to the show to hear what people interested in video can learn from
Instagrammers.
Video tech
Amy thinks smartphones are great for video, since they’re so convenient.
Just be conscious of where you’re shooting video to make sure it’s not too windy,
because the audio on a smartphone isn’t always the best. If you’re doing something on
the spur of the moment, you can knock out an indoor video quickly and easily.
As far as tripods are concerned, “don’t underestimate the arm.” Amy says any time
you order a tripod, remember to add an attachment to use with the smartphone.
People are a great option and monopods are also useful; they’re like a selfie stick.
Have someone use a monopod to film you or use it to take shots of the crowd.

If you’re looking at external audio options for your smartphone, check out iRig, which is
what Amy uses.
The iRig mic plugs into your smartphone.
Listen to the show to hear when to consider upgrading from a smartphone.
Video Scripts
Amy explains that a script can go two ways: verbatim or as a list of bullet points.
Amy goes the bullet-points route, so she doesn’t forget anything when she goes off on
a tangent. She knows YouTubers who look like they’re comfortable, but are deathly
afraid of being on camera, so she recommends you stay scripted.
You can’t read a teleprompter. That’s not YouTube-worthy. It just comes off as
impersonal.
Know your message and your audience and look at the camera like it’s a person, and
making a video becomes much easier, Amy says. Your videos will get better every
time.
Listen to the show to hear other video tips from Amy.
How much time Amy spends on her videos

Amy publishes three videos a week: Tuesday through Thursday. Monday is her day to
film, and she has all three videos recorded in a maximum of 1 hour. They each usually
take 10 minutes each and there’s added time to change clothes and hairstyle.
After filming, Amy starts editing. She says it takes 30-45 minutes to edit each video.
She also spends another 30 minutes or so per video doing additional research,
copywriting, publishing and more.
Listen to the show to discover what editing software Amy uses.
Discovery of the Week
PopClip is a clipboard text management tool that mimics some of the functionality that
you normally only find in iOS, but brings it to the Mac. There are a bunch of cool
extensions with it too. PopClip works across all apps in the Mac operating system.
The PopClip app brings iOS functionality to your Mac.
Simply select some text, and as soon as you let go with your left click, the menu pops
up. There are more than 100 extensions. For example, select a whole sentence and
then click the icon to turn it into upper case. Use it with text-to-speech, Google
Translate, Evernote, reminders, Omnifocus, numerous Twitter
apps, iMessages, maps, email and more.
Got to pilotmoon.com for a free trial; it’s $4.99 in the Mac app store (coming soon).

Listen to the show to learn more and let us know how PopClip works for you.
Other Show Mentions
Today’s show is sponsored by Social Media Marketing
World 2015.
We are super-excited about Social Media Marketing
World 2015. It’s the world’s largest social media
marketing conference. By attending, you’ll make
connections with 100+ of the world’s top social media pros (plus 2,500 of your fellow
marketers) and you’ll discover amazing ideas that’ll transform your social media
marketing.
Hear testimonials from our 2014 conference speakers.
This is just a sample of industry experts talking about their experience at Social Media
Marketing World.
We’re a few short weeks away from Social Media Marketing World 2015, which is
for anyone who wants to discover how to do anything related to social media
better. Amy Schmittauer will be there, along with many other thought leaders.

If you want to go but can’t afford it, there’s an option called the virtual ticket. It allows
you to get access to every keynote, session and panel: more than 100 sessions
across seven different tracks, ranging from small business to corporate to content
marketing to analytics to every major social media network you can imagine. Access
the recordings, download the audio, watch the videos, look at the slide decks and
consume the content at a significant discount from the cost of going to the physical
conference.
Visit here to check out the speakers, the agenda and grab your early bird discount.
Social Media Marketing World 2015 has a lot going for it with the great content,
excellent presenters and valuable networking opportunities.
Take your social media marketing to the next level and join us in warm, sunny,
beautiful San Diego, California on March 25, 26 and 27, 2015. Hundreds of people
have already secured their tickets. Click here to check out all of the speakers and the
agenda, watch our video and grab your tickets today.
Listen to the show!
http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-136-15-03-
13.mp3
.
Key takeaways mentioned in this episode:
Connect with Amy on her website.
Watch the Marketing Lifestyle podcast.
Check out Amy’s resources for video and other tech.
Learn more about iRig microphones.
Email me directly at podcast@socialmediaexaminer.com with any questions or
comments.
Check out PopClip.
Email emily@socialmediaexaminer.com if you are interested in being a sponsor.
Learn more about Social Media Marketing World 2015.
Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here
now to post a tweet.
If you enjoyed this episode of the Social Media Marketing podcast, please head
over to iTunes, leave a rating, write a review and subscribe. And if you
listen on Stitcher, please click here to rate and review this show.
Ways to subscribe to the Social Media Marketing
podcast:
Click here to subscribe via iTunes.
Click here to subscribe via RSS (non-iTunes feed).
You can also subscribe via Stitcher, SoundCloud and
Blackberry.
How to Subscribe to this Podcast on an iPhone
Watch this quick video to learn how to subscribe on your iPhone:

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What do you think? What are your thoughts on video? Please leave your
comments below.
Bloomua Social media keyboard photo from Shutterstock.
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Tags: amy schmittauer, f acebook v ideo, michael stelzner, podcast, social media marketing podcast, v ideo, v ideo blogging, v ideo
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ABOUT THE AUTHOR, Michael Stelzner
Michael Stelzner is the f ounder and CEO of Social Media Examiner,
and host of the Social Media Marketing podcast. He also authored
the books Launch and Writing White Papers. Othe r pos ts by
Michael Stelzner »
13 Comments Social Media Examiner
Share⤤
Join the discussion…
SmallBizGeek • 2 days ago
The mic mentioned in this episode is the iRig MicCast by IK Multimedia. They are a great brand and have been
involved in music, sound and recording software for years. I bought my Mic Cast iPhone attachment on eBay for a
Recommend
Enter your name
Email

• Reply •
very low price. I'm very pleased with it. It works for the iPad too.
1 △ ▽
• Reply •
Michael A. Stelzner • 2 days agoStaff > SmallBizGeek
Thanks for sharing that
△ ▽
• Reply •
Nick Messenger • 2 days ago
Hi,
I loved this article because I really enjoy video blogs. I also strongly believe that some people come over & sound
better on video than others!
I feel that I sound awful & don't come over good enough to let myself make more, even though
△ ▽
• Reply •
Michael A. Stelzner • 2 days agoStaff > Nick Messenger
Thanks for your comment Nick
△ ▽
• Reply •
Shai Geoola • 2 days ago
I've been really researching and discovering various video blogging platforms to use this year. This article was
extremely helpful, and I'm excited to listen in on the podcast. Thanks very much for sharing your tips. Cheers
△ ▽
• Reply •
Michael A. Stelzner • 2 days agoStaff > Shai Geoola
Glad it helped Shai
1 △ ▽
• Reply •
Antionette Blake • 2 days ago
Thank your for these great tips as I am about to launch another blog and decided to use Youtube as my platform.
1 △ ▽
• Reply •
Michael A. Stelzner • 2 days agoStaff > Antionette Blake
Pleasure Antionette
△ ▽
Jack's Choice • 2 days ago
The first step for me in video blogging would be to take a shot of liquor. lol
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• Reply •△ ▽
• Reply •
Michael A. Stelzner • 2 days agoStaff > Jack's Choice
Hahahah
△ ▽
• Reply •
Jen Blau • 15 hours ago
Great show! Thanks for sharing Amy's work, I hadn't heard of her before and will def pass her info forward as a
resource to others!
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• Reply •
Michael A. Stelzner • 8 hours agoStaff > Jen Blau
Glad it was useful Jen
△ ▽
• Reply •
Mahmudul Alam Mithun • 3 hours ago
Great. I got a question. I am not a native english person. Thats why my accent will not be the same as US or Uk
persons. Is this will be a problem for my video marketing? Do you understand what I meant to day?
△ ▽
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