Search Engine Marketing: How Insurance Agents Can Take Advantage

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Part three of the presentation for 2007 HIGH TECC, by James Omdahl & Megan Mahan of InsureMe.

Part three of the presentation for 2007 HIGH TECC, by James Omdahl & Megan Mahan of InsureMe.

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Transcript

  • 1. Outsourcing SEM: Tips for the Road
  • 2. Tip #1: Ask for references
    • Reputable companies will give you examples of past successes
    • Get references—at least 10—from past clients
    • Be relentless about this—it’s major CY…you-know-what
  • 3. Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
  • 4. Tip #3: Steer clear of promises and guarantees
    • SEO is in a constant state of flux
    • The price of keywords continues to rise
    • Tie performance to compensation
    • No one should promise you a #1 ranking
  • 5. Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
  • 6. Tip #5: Read up on the subject!
    • Would you make an investment without knowing anything about it?
    • Take advantage of free eBooks, blogs and whitepapers on SEM
    • Understand, to the best of your ability, what has worked for you
  • 7. Questions to ask
  • 8.
    • On average, how many keywords do you run in PPC campgains?
    (This answer should be 4 to 5 figures)
    • Do you create web content? Can I see some examples?
    • What kind of proprietary software will be used to test ad and landing page conversion?
    • Have you gone through any additional certification? (i.e. AdWords certification?
    • What’s your definition of SEM success?
  • 9. You’re awake! (and we really appreciate it.)
  • 10. Questions? We have lots of answers
  • 11. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
  • 12. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/