Transcript of "Search Engine Marketing: How Insurance Agents Can Take Advantage"
Outsourcing SEM: Tips for the Road
Tip #1: Ask for references <ul><li>Reputable companies will give you examples of past successes </li></ul><ul><li>Get references—at least 10—from past clients </li></ul><ul><li>Be relentless about this—it’s major CY…you-know-what </li></ul>
Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
Tip #3: Steer clear of promises and guarantees <ul><li>SEO is in a constant state of flux </li></ul><ul><li>The price of keywords continues to rise </li></ul><ul><li>Tie performance to compensation </li></ul><ul><li>No one should promise you a #1 ranking </li></ul>
Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
Tip #5: Read up on the subject! <ul><li>Would you make an investment without knowing anything about it? </li></ul><ul><li>Take advantage of free eBooks, blogs and whitepapers on SEM </li></ul><ul><li>Understand, to the best of your ability, what has worked for you </li></ul>
<ul><li>On average, how many keywords do you run in PPC campgains? </li></ul>(This answer should be 4 to 5 figures) <ul><li>Do you create web content? Can I see some examples? </li></ul><ul><li>What kind of proprietary software will be used to test ad and landing page conversion? </li></ul><ul><li>Have you gone through any additional certification? (i.e. AdWords certification? </li></ul><ul><li>What’s your definition of SEM success? </li></ul>
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/
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