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Outsourcing SEM: Tips for the Road
Tip #1:  Ask for references <ul><li>Reputable companies will give you examples of past successes </li></ul><ul><li>Get ref...
Tip #2:  Find someone who takes  one  client per vertical Two agents + same keywords + same Google ads ___________________...
Tip #3:  Steer clear of promises and guarantees <ul><li>SEO is in a constant state of flux </li></ul><ul><li>The price of ...
Tip #4:  Don’t pay to “submit your site to search engines” Remember, search engines will find  you , by spidering your web...
Tip #5:  Read up on the subject! <ul><li>Would you make an investment without knowing anything about it? </li></ul><ul><li...
Questions to ask
<ul><li>On average, how many keywords do you run in PPC campgains? </li></ul>(This answer should be 4 to 5 figures) <ul><l...
You’re awake! (and we really appreciate it.)
Questions?   We have lots of  answers
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Fli...
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Fli...
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Search Engine Marketing: How Insurance Agents Can Take Advantage

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Part three of the presentation for 2007 HIGH TECC, by James Omdahl & Megan Mahan of InsureMe.

Published in: Business, Technology
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Transcript of "Search Engine Marketing: How Insurance Agents Can Take Advantage"

  1. 1. Outsourcing SEM: Tips for the Road
  2. 2. Tip #1: Ask for references <ul><li>Reputable companies will give you examples of past successes </li></ul><ul><li>Get references—at least 10—from past clients </li></ul><ul><li>Be relentless about this—it’s major CY…you-know-what </li></ul>
  3. 3. Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
  4. 4. Tip #3: Steer clear of promises and guarantees <ul><li>SEO is in a constant state of flux </li></ul><ul><li>The price of keywords continues to rise </li></ul><ul><li>Tie performance to compensation </li></ul><ul><li>No one should promise you a #1 ranking </li></ul>
  5. 5. Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
  6. 6. Tip #5: Read up on the subject! <ul><li>Would you make an investment without knowing anything about it? </li></ul><ul><li>Take advantage of free eBooks, blogs and whitepapers on SEM </li></ul><ul><li>Understand, to the best of your ability, what has worked for you </li></ul>
  7. 7. Questions to ask
  8. 8. <ul><li>On average, how many keywords do you run in PPC campgains? </li></ul>(This answer should be 4 to 5 figures) <ul><li>Do you create web content? Can I see some examples? </li></ul><ul><li>What kind of proprietary software will be used to test ad and landing page conversion? </li></ul><ul><li>Have you gone through any additional certification? (i.e. AdWords certification? </li></ul><ul><li>What’s your definition of SEM success? </li></ul>
  9. 9. You’re awake! (and we really appreciate it.)
  10. 10. Questions? We have lots of answers
  11. 11. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
  12. 12. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/
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