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Twitter

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  • 1. TWITTER
  • 2. TWITTER AGENDA • • • • • • • • Background How Does Twitter Help / Personal and Business Why Use Twitter Symbols @ # Anatomy of a Tweet Posting on Twitter Managing Your Twitter Account Making Twitter Work For You
  • 3. TWITTER • • • • More than 500 million users More than 400 million tweets sent everyday Micro-blog vs. social network Follow / Follow-back
  • 4. TWITTER • Top 3 search engine • 24,000 searches every second • Fastest growing demographic on Twitter is 55-64 year olds
  • 5. How Does Twitter Help • Drive traffic to your website or blog or offline business • Market and sell products and services • Spy on what’s going on in your industry – see what’s hot and what’s not • Hear what people really think about your business or product (or you!) • Provide instant customer service and manage issues quickly
  • 6. How Does Twitter Help • • • • • • • Find out what prospects and customers want Find people searching for what you offer Media attention and free publicity Control the perception of your brand Find suppliers, contractors and staff Stay instantly in touch with your team or special interest group Provide help and news in times of crisis
  • 7. Why Use Twitter? Personal Uses Business Uses • Sharing news Meeting new people • • Building community • Real-time search • Learning Steady stream of ideas, • content, resources, tips • • • Entertainment • • • • • • Brand building Customer service Product / service feedback and reviews Monitoring trends Competitive intelligence Contests, polls, surveys, coupons Real-time testimonials Extend the reach of your blog, website, Facebook fan page • Find vendors, partners, tech help, employees
  • 8. Symbols # @ HASHTAG (#) • Used to identify some type of subject matter, such as a topic or location • Help with Twitter search functionality @ Symbol • Used to identify a person • Your Twitter name - Twitter.com/YOURNAME is also recognized as @YOURNAME
  • 9. Anatomy of a Tweet
  • 10. Posting on Twitter How often to post • No limit • Back to back to back postings are discouraged
  • 11. Posting on Twitter What NOT to post • Anything you don’t want indexed by Google, Bing, Yahoo!, etc. What TO post • Things of interest to you • Thoughts, opinions, recommendations, business one-liners, funny statements
  • 12. Managing Adding / Managing Friends & Followers • Keep the account “open” • By making things private you limit the search functionality and benefits of Twitter • Follow people you know • Follow people who tweet about topics you like
  • 13. Managing Lists and Topics • Sort people that you follow on lists or by topics
  • 14. Making Twitter Work For You Lead Generation • Connecting to people based on mutual likes • Direct message people solutions to problems they tweet about
  • 15. Making Twitter Work For You Increasing your followers • Tweet to people messages that are important to them • Follow people with similar interests • Tweet messages with proper topic tags • Engage in conversations surrounding trending topics • Retweet messages from Twitter influencers • Add your Twitter name everywhere - to your blog, other social networks, email signature, etc.

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