EXPERIENCE DESIGN For the Geospatial Web

Experience Design This week we'll look at experience design And the future of the geospatial web and community engagement Hand out Final exam

This week we'll look at experience design

And the future of the geospatial web and community engagement

Hand out Final exam

Experience Design Experience design is the process of designing with a focus on the user experience and cultural relevant solutions. It constitutes a paradigm shift from traditional thinking

Experience design is the process of designing with a focus on the user experience and cultural relevant solutions.

It constitutes a paradigm shift from traditional thinking

Experience Design Not improving functionality but looking beyond the interaction to the experience. This direction was pioneered by people like: Bill Buxton Don Norman

Not improving functionality but looking beyond the interaction to the experience.

This direction was pioneered by people like:

Bill Buxton

Don Norman

Experience Design We are creating a context for experience when we are creating a product. Overbeeke (2001)‏ http://www.billbuxton.com/#talk

We are creating a context for experience when we are creating a product. Overbeeke (2001)‏

http://www.billbuxton.com/#talk

Experience Design In context of design the focus is around moments of engagement or touchpoints. These are similar to what we see in use cases and user flows but extend beyond the computer screen.

In context of design the focus is around moments of engagement or touchpoints.

These are similar to what we see in use cases and user flows but extend beyond the computer screen.

Experience Design Is concerned with: A user's relationship with that object The feelings around the object Enriching the user's life

Is concerned with:

A user's relationship with that object

The feelings around the object

Enriching the user's life

Experience Design It's less concerned with increasing or improving functionality.

It's less concerned with increasing or improving functionality.

Experience Design: Why? If the experience produces negative emotions then the user is less likely to use the product again. For Brands this can be extremely deleterious. What's appealing in one culture is not necessarily appealing in another. Youth are another good example.

If the experience produces negative emotions then the user is less likely to use the product again.

For Brands this can be extremely deleterious.

What's appealing in one culture is not necessarily appealing in another.

Youth are another good example.

Experience Design What does this have to do with Elements of user experience?

What does this have to do with Elements of user experience?

Last week Looked at the Strategy and Scope plane This week we'll look at the last three planes in web design. At the structure plane we start focusing more on the experience in a concrete way.

Looked at the Strategy and Scope plane

This week we'll look at the last three planes in web design.

At the structure plane we start focusing more on the experience in a concrete way.

Stage 3: Experience Design Structure Plane: Interaction Design Defines how the system behaves in response to the user interaction. We draw these interactions from the scope plane At this level we see the overlap described by Garret.

Structure Plane: Interaction Design

Defines how the system behaves in response to the user interaction.

We draw these interactions from the scope plane

At this level we see the overlap described by Garret.

Stage 3: Experience Design Interaction defines functionality and system requirements. As a result work within the scope plane is utilized in part to the structure plane

Interaction defines functionality and system requirements.

As a result work within the scope plane is utilized in part to the structure plane

Stage 3: Experience Design Structure Plane: Information Architecture Content Inventory starts to define site architecture Page definitions Site map

Structure Plane: Information Architecture

Content Inventory starts to define site architecture

Page definitions

Site map

Stage 4: Experience Design Skeleton Plane: Elaborates on the information Architecture and Interaction Design through Wireframing Wireframing concerns itself with the placement of content pieces without concern for the look

Skeleton Plane: Elaborates on the information Architecture and Interaction Design through Wireframing

Wireframing concerns itself with the placement of content pieces without concern for the look

Stage 4: Benefits Without spending money on coding: flows, interactions and designs can be validated through: User testing Internal reviews Feasibility reviews (With Tech)‏ Stakeholder reviews

Without spending money on coding: flows, interactions and designs can be validated through:

User testing

Internal reviews

Feasibility reviews (With Tech)‏

Stakeholder reviews

Stage 4: Experience Design Deltas: Not all clients get it. It can shake the confidence that the stakeholder may have had Results aren't always tangible ie actualized in the website Stakeholders can interfere with the process trumping the research

Deltas:

Not all clients get it.

It can shake the confidence that the stakeholder may have had

Results aren't always tangible ie actualized in the website

Stakeholders can interfere with the process trumping the research

Stage 4: Experience Design Conclusion: Designing a site or product in this manner allows for user centric development Greater numbers of retained, loyal customers Increased return on your investment Reduced training & support costs Reinforced brand image

Conclusion:

Designing a site or product in this manner allows for user centric development

Greater numbers of retained, loyal customers

Increased return on your investment

Reduced training & support costs

Reinforced brand image