Engagement through new channels

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This presentation followed the engagement presentation as a way of introducing officials to the new web 2.0 world!

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  • The online environment is changing and citizens expect to collaborate and engage with government across a range of issues. This session will explore governments use of social media including some specific examples including wiki's, blogs, e-petitions and social networking sites.
  • Engagement through new channels

    1. 1. Engagement and Collaboration through Social Media
    2. 2. What does engagement mean? <ul><li>Approach that uses dialogue to interact and collaborate with people to better inform decisions </li></ul>
    3. 3. Levels of engagement
    4. 4. Environment is changing Newspapers & magazines 14% Internet 48% TV 38%
    5. 5. Types of web based tools Communication Microblogs- Twitter and Pownce Social networking – Facebook, LinkedIn and Myspace Events - Upcoming Collaboration Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg , Mixx and Reddit Opinion sites: epinions Multimedia Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com Entertainment Virtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com Other/Specialty social ads Healthcare apps: CareFlash
    6. 6. Benefit of web based tools for engagement <ul><li>Citizen led initiatives </li></ul><ul><li>Co-design and co-production </li></ul><ul><li>Openness and Transparency </li></ul><ul><li>Visually rich tools </li></ul><ul><li>Cost effective </li></ul><ul><li>Quick and easy to use </li></ul>
    7. 7. Government online examples <ul><ul><li>No 10 E-Petitions </li></ul></ul><ul><ul><li>Party Funding Review </li></ul></ul><ul><ul><li>Governance of Britain </li></ul></ul><ul><ul><li>David Miliband’s blog </li></ul></ul><ul><ul><li>The Royal Air Force </li></ul></ul><ul><ul><li>No 10 Twitter alerts </li></ul></ul><ul><ul><li>Lord Darzi’s blog </li></ul></ul>

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