Engagement Presentation

1,387 views
1,319 views

Published on

This presentation was designed to raise awareness and understanding of engagement principles amongst policy officials.

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,387
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • In today’s climate what does engagement mean? What are the engagement benefits of using web based tools? What web based tools (social media) can enhance engagement? Audience Segments and levels of Engagement The Innovation Policy team’s online engagement activity Next Steps
  • Engagement Presentation

    1. 1. Purpose of this session <ul><li>Context: 1978 Vs 2008 </li></ul><ul><li>Benefits of web based tools for engagement </li></ul><ul><li>Types of web based tools </li></ul><ul><li>Audience segments </li></ul><ul><li>Levels of engagement </li></ul><ul><li>Our online engagement plan </li></ul><ul><li>Next steps </li></ul>
    2. 2. 1978 Vs 2008 <ul><li>I was born </li></ul><ul><li>First test tube baby was born (Louise Brown) </li></ul><ul><li>Viv Anderson became the first black British footballer to play for England </li></ul><ul><li>Bonnie M released a double sided single: Brown girl in the ring and Rivers of Babylon </li></ul><ul><li>Telex machine was used as a communication tool. </li></ul><ul><li>I turned 30 </li></ul><ul><li>The way in which we : </li></ul><ul><ul><li>access, consume and share information; </li></ul></ul><ul><ul><li>interact and collaborate with each other both professionally and socially; and </li></ul></ul><ul><ul><li>use services and do business. </li></ul></ul><ul><li>61% of UK households have internet access </li></ul><ul><li>85% in sales of music downloaded </li></ul><ul><li>More mobile phones than people in UK </li></ul>
    3. 4. What does engagement mean? <ul><li>Approach that uses dialogue to interact and collaborate with people to better inform decisions </li></ul><ul><li>Online engagement examples: </li></ul><ul><ul><li>No 10 E-Petitions </li></ul></ul><ul><ul><li>Party Funding Review </li></ul></ul><ul><ul><li>Governance of Britain </li></ul></ul><ul><ul><li>David Miliband’s blog </li></ul></ul>
    4. 9. Benefits of web based tools for engagement <ul><li>Citizen led initiatives </li></ul><ul><li>Co-design and co-production </li></ul><ul><li>Openness and Transparency </li></ul><ul><li>Visually rich tools </li></ul><ul><li>Cost effective </li></ul><ul><li>Quick and easy to use </li></ul>
    5. 11. Types of web based tools Communication Microblogs- Twitter and Pownce Social networking – Facebook, LinkedIn and Myspace Events - Upcoming Collaboration Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg , Mixx and Reddit Opinion sites: epinions Multimedia Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com Entertainment Virtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com Other/Specialty social ads Healthcare apps: CareFlash
    6. 13. Audience Segments
    7. 14. Levels of engagement
    8. 15. Our online engagement plan <ul><li>Monitor and track online conversations about innovation </li></ul><ul><li>Actively engage with existing online communities </li></ul><ul><li>Build an web presence through partnerships </li></ul>
    9. 17. Next Steps <ul><li>Use and review the netvibes page </li></ul><ul><li>Find respective online communities to engage with </li></ul><ul><li>Work with teams to build internal capacity to identify and respond to online conversations </li></ul>
    10. 18. <ul><li>START SMALL & START SOON! </li></ul>

    ×