TAYLOR -do you mind doing this? I think we can also discuss the common misconception that we supposedly know everything about social media while on this slide too because there isn’t really anything to put on a separate slide.LinkedIn – twoTwitter – 55-64YouTube - 18–34 Facebook – 95%Last one – 93%
MANDY – like/comment/share/friend; paid advertising forms
MANDY - The goal was to reach 10,000 fans by the end of 2010; page currently has over 220,000 likes;80% of new likes from this campaign were 24 or younger
MANDY – sponsored stories: if someone writes something about your company/checks in, you can sponsor that persons post and it will continually show up on the newsfeed of that persons friends. Use Uber example.
CHRISTELLE- talk about the different aspects of Twitter (likes, retweets, hashtags, followers, tagging a person/company). Also, touch upon the types of tweets there are, here’s a link regarding this: http://dashburst.com/types-of-tweets/
CHRISTELLE – these are the tweets that companies PAY for. They show up as “promoted tweets” and are targeted toward a specific demographic or toward people who like/tweet something specific. For example, Pepsi may choose to promote their tweet to people who use the hashtag #soda.
CHRISTELLE – watch the video and summarize before/explain why this was beneficial to loves. (They realized that a lot of people in their target didn’t have a car, so this was a way to get them involved with the brand) Here’s a link to an article: https://www.youtube.com/watch?v=haTHa_M9pJY
CHRISTELLE – explain why these tweets aren’t good!
CHRISTELLEEstablish your brand voice and keep it consistentPost things that people will retweet or likeOnly use meaningful hashtags, don’t use them on every word… it’s annoying.Make sure that your audience is engaged. If they ask you a question or tweet something at you – make sure to respond!Using social media is pointless if you aren’t creating business with it. Always lead back to the source of the $$$$
LISA – overview of Instagram capabilities (like, comment, follow, hashtag, tag users). How are companies using Instagram?
LISA – Michael Kors was the first company to promote an Instagram photo. These are the photos that companies PAY for. They show up as “promoted” and are targeted toward a specific demographic or toward people who like/post about something specific. The TJMaxx photo is not paid for but it shows the hashtag #maxxinista that I know you are talking about.
LISA - Many companies have done campaigns similar to this Ford one. Watch the video so you can talk about it with the class.
This makes your instagram more engaging and lighthearted and means you’re more likely to retain followers. But be sure to make posts relevant to your brand and brand values.Following your followers back creates a closer relationship, you never know, you could learn from them!Creating photo contests gets users engaged. Using a unique hashtag spreads awareness for your business and makes it easy to find submissions. Use FB to promote the contest.Using videos is a great way to create interesting content, but don’t use them too often.
TAYLOR: Cover the basics of Pinterest/what companies can use it form. Here’s the link about the new paid ads: http://www.adweek.com/news/technology/pinterest-readies-its-big-ad-business-roll-out-156485
TAYLOR: here’s the link regarding this: http://mashable.com/2013/03/28/buick-pinterest-car-concept/ (you can change this if you have something better, I just thought this was cool)
TAYLOR – cover the basics; how is LinkedIn beneficial to companies and individuals?
TAYLOR – left this page in case you have something else to add
MANDY - http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-marketing/Social media isn’t about broadcasting – have conversation!You can’t post the same thing to every source!You don’t have to be on EVERY social media site, start where your customers areDon’t just post one thing! Post text, photos, videos, interesting content, etcCompanies are often afraid that negative things will be said about them, this is okay. It’s better than being left out.Even though we can delete, someone will have seen your post.
Can you guess?
Every ___ seconds,
The fastest growing
Twitter is the ____
year age bracket.
__% of marketers use social media for business
YouTube reaches more U.S.
adults in the ___ year age
bracket than any cable
More than __% of
Facebook users log
into their account
Positives/Negatives of SM
How can retailers use social media in a way that
will benefit their business?
How can retailers use social media in a way that
will negatively affect their business?
Mello Yello Rebrand
Tips for Facebook
• Use FB Insights to determine what is/isn’t
• Post frequently, but don’t be annoying.
• Have a dialogue.
• Make your content “shareable.”
• Stay on topic.
• Try out sponsored stories.
Tips for YouTube
• Start with great content.
• Don’t expect to go viral.
• Leverage other social media platforms
• Review YouTube Insights.
• Enter tags carefully, use low competition
Back in 2011 during the
protests in Egypt, Kenneth
Cole decided to make light of
the situation by posting this
During the Aurora
shooting, Celeb Boutique
tweeted this because they
saw “Aurora” trending.
While it was a genuine
mistake, it does not take
much effort to check why a
hashtag is trending.
Tips for Twitter
• Create your own voice.
• Post “shareable” content.
• #Don’t #go #overboard #with #the #hashtags.
• Engage your audience.
• Drive users to your website or store.
Tips for Instagram
• Balance fun images with images from your
• Follow your followers back.
• Utilize photo contests with a specified
• Don’t forget about the video feature – but
don’t go overboard!
Tips for Pinterest
• Add a “pin it” button to your website photos.
• Focus on quality not quantity.
• Remember that content is searchable – use
keywords or hashtags.
• Only post high quality photos.
• Know when your target is pinning.
Tips for LinkedIn
• Keep it professional.
• Make connections.
• Post job openings.
• Join relevant groups.
• Post information such as products/services.
Top Things You Need To Know
1. Social media is social.
2. All social media is not the same.
3. Pick your channels.
4. Vary your posts.
5. Don’t be afraid to let go.
6. Double and triple check before posting!
Assume that you’re working as a social media
marketer for one of these brands. Who’s your
target market and how are you going to reach
them? Which social media channels will you use
and what will you post to foster engagement?
• Urban Outfitters
• Banana Republic