Lean UX             Stop with the Deliverables and               Start Making ExperiencesMary Lukanuski                   ...
Many years ago….4/2/13	            mlukanuski	     2	  
4/2/13	     mlukanuski	     3	  
4/2/13	     mlukanuski	     4	  
4/2/13	     mlukanuski	     5	  
4/2/13	     mlukanuski	     6	  
4/2/13	     mlukanuski	     7	  
4/2/13	     mlukanuski	     8	  
Lean UX is:             •  Cross Functional             •  Collaborative             •  Customer Focused4/2/13	           ...
Cross Functional:        This skills, not titles        •    UX Research        •    UX Design        •    Developer      ...
Collaborative,	  	  	    4/2/13	     mlukanuski	     11	  
4/2/13	     mlukanuski	     12	  
4/2/13	     mlukanuski	     13	  
No design hero4/2/13	     mlukanuski	     14	  
Design leads the facilitation	               •      Not design by committee             •      Lead with conversation     ...
Customer Focused4/2/13	     mlukanuski	     16	  
Customer Focused  We are making product  •  For whom?  •  Why?  •  What’s the customer’s need?4/2/13	        mlukanuski	  ...
Less about artifact – more about the outcome  4/2/13	          mlukanuski	         18	  
Think	  –	  Make	  –	  Check	  loop	  4/2/13	                  mlukanuski	         19	  
4/2/13	     mlukanuski	     20	  
4/2/13	     mlukanuski	     21	  
Hypothesis	               Feedback/                                                  MVP	                Research	        ...
Design	  Studio	  4/2/13	       mlukanuski	     23	  
What’s	  The	  Problem?	     Who’s Involved?   What’s Involved?   	                  -    Analytics                -    Us...
Problem	  Statement	     Our	  Product	  was	  designed	  to	  (these	  goals).	     	     We	  have	  observed	  that	  t...
Vanity	  Metrics	  	  Lean	  AnalyBcs,	  Alistair	  Croll	  &	  Benjamin	  Yoskovitz	   4/2/13	                           ...
4/2/13	     mlukanuski	     27	  
Hypothesis	     Our	  Product	  was	  designed	  to	  (these	  goals).	     	     We	  have	  observed	  that	  the	  prod...
4/2/13	     mlukanuski	     29	  
4/2/13	     mlukanuski	     30	  
SoluBons	     Dump & Sort   Affinity Mapping4/2/13	          mlukanuski	     31	  
4/2/13	     mlukanuski	     32	  
4/2/13	     mlukanuski	     33	  
Vanity	  Metrics	  	  Lean	  AnalyBcs,	  Alistair	  Croll	  &	  Benjamin	  Yoskovitz	   4/2/13	                           ...
4/2/13	     mlukanuski	     35	  
Prototyping	     Lo – Paper, Basalmiq   Medium – Visio, Excel, Powerpoint, Omnigraffle   Hi – Axure, Fireworks   SuperHi –...
PaKern	  Libraries	     Lo – Visual   Medium – Interaction Design   Hi – Axure, Fireworks   SuperHi – code4/2/13	         ...
4/2/13	     mlukanuski	     38	  
4/2/13	     mlukanuski	     39	  
Get	  Out	  Of	  The	  Building	   4/2/13	             mlukanuski	        40	  
4/2/13	     mlukanuski	     41	  
Hypothesis	               Feedback/                                                  MVP	                Research	        ...
Deliverables	  •  Light•  Communicate results•  Focus on outcome not output4/2/13	           mlukanuski	     43	  
Lean	  UX	  …	  Big	  Picture	  4/2/13	              mlukanuski	      44	  
Lean	  UX	  -­‐	  OrganizaBon	  	  •  Cross functional•  Small: co located – dedicated•  Lead with Conversation       4/2/...
Lean	  UX	  -­‐	  Approach	        •       Collaborative      •       Outcomes not outputs      •       Problem Focused   ...
Lean	  UX	  -­‐	  Process	        •       Continuous Discovery      •       Get Out of the Building      •       Shared Un...
4/2/13	     mlukanuski	     48	  
Now	  What	       •       Work with Agile?             •  yes     •       Materials Needed?             •  Post-Its, sharp...
Future	  of	  Designers	  •  Outcomes not Portfolios•  Leadership•  We don’t own the solution•  UX Debt equal footing as T...
Lean UX has a rough time in:             •  Agencies             •  3 party vendors             •  Unresponsive distant te...
Resources	  -­‐	  Books	  The Lean Startup, Eric RiesLean UX, Jeff Gothelf with Josh SeidenDon’t Make Me Think: Steve Krug...
Resources	  -­‐	  Sites	  http://sf.lean-ux.com/ - Mike Longhttp://www.balancedteam.org/ - Balanced Teamhttp://luxr.co/ - ...
4/2/13	     mlukanuski	     54	  
Thank	  You	  @mlukanuski	  mary@lukanuski.com	  4/2/13	           mlukanuski	     55	  
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Lean UX: Stop with the Deliverables and Start Making Experiences

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Presentation from Cascade SF's UX Day March 30, 2013.
Step away from the waterfall cycle of design deliverables and into creating products. Mary will present the fundamentals of Lean UX: What it is and what it isn't. How to create successful products by creating a cross functional team, a cycle of think/make/check and maintain the big picture vision.

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Lean UX: Stop with the Deliverables and Start Making Experiences

  1. 1. Lean UX Stop with the Deliverables and Start Making ExperiencesMary Lukanuski UX Day SF@mlukanuski March 30, 2013
  2. 2. Many years ago….4/2/13   mlukanuski   2  
  3. 3. 4/2/13   mlukanuski   3  
  4. 4. 4/2/13   mlukanuski   4  
  5. 5. 4/2/13   mlukanuski   5  
  6. 6. 4/2/13   mlukanuski   6  
  7. 7. 4/2/13   mlukanuski   7  
  8. 8. 4/2/13   mlukanuski   8  
  9. 9. Lean UX is: •  Cross Functional •  Collaborative •  Customer Focused4/2/13   mlukanuski   9  
  10. 10. Cross Functional: This skills, not titles •  UX Research •  UX Design •  Developer •  Product Manager •  Project Manager •  QA •  Marketing • 4/2/13   Customer Support mlukanuski   10  
  11. 11. Collaborative,       4/2/13   mlukanuski   11  
  12. 12. 4/2/13   mlukanuski   12  
  13. 13. 4/2/13   mlukanuski   13  
  14. 14. No design hero4/2/13   mlukanuski   14  
  15. 15. Design leads the facilitation   •  Not design by committee •  Lead with conversation 4/2/13   mlukanuski   15  
  16. 16. Customer Focused4/2/13   mlukanuski   16  
  17. 17. Customer Focused We are making product •  For whom? •  Why? •  What’s the customer’s need?4/2/13   mlukanuski   17  
  18. 18. Less about artifact – more about the outcome 4/2/13   mlukanuski   18  
  19. 19. Think  –  Make  –  Check  loop  4/2/13   mlukanuski   19  
  20. 20. 4/2/13   mlukanuski   20  
  21. 21. 4/2/13   mlukanuski   21  
  22. 22. Hypothesis   Feedback/ MVP   Research   Experiment  4/2/13   mlukanuski   22  
  23. 23. Design  Studio  4/2/13   mlukanuski   23  
  24. 24. What’s  The  Problem?   Who’s Involved? What’s Involved?   -  Analytics -  Usability -  Past attempts on correcting -  Business stakeholder Analysis -  Competitive Analysis4/2/13   mlukanuski   24  
  25. 25. Problem  Statement   Our  Product  was  designed  to  (these  goals).     We  have  observed  that  the  product  isn’t  meeQng   (these  goals),   Which  is  causing  (bad  stuff)  to  our  business.     How  do  we  improve  so  that  our  customers  are  more   successful  based  on  (measurable  goals)  4/2/13   mlukanuski   25  
  26. 26. Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz   4/2/13   mlukanuski   26  
  27. 27. 4/2/13   mlukanuski   27  
  28. 28. Hypothesis   Our  Product  was  designed  to  (these  goals).     We  have  observed  that  the  product  isn’t  meeQng   (these  goals),   Which  is  causing  (bad  stuff)  to  our  business.     How  do  we  improve  so  that  our  customers  are  more   successful  based  on  (measurable  goals)  4/2/13   mlukanuski   28  
  29. 29. 4/2/13   mlukanuski   29  
  30. 30. 4/2/13   mlukanuski   30  
  31. 31. SoluBons   Dump & Sort Affinity Mapping4/2/13   mlukanuski   31  
  32. 32. 4/2/13   mlukanuski   32  
  33. 33. 4/2/13   mlukanuski   33  
  34. 34. Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz   4/2/13   mlukanuski   34  
  35. 35. 4/2/13   mlukanuski   35  
  36. 36. Prototyping   Lo – Paper, Basalmiq Medium – Visio, Excel, Powerpoint, Omnigraffle Hi – Axure, Fireworks SuperHi – HTLM/CSS/Javascript4/2/13   mlukanuski   36  
  37. 37. PaKern  Libraries   Lo – Visual Medium – Interaction Design Hi – Axure, Fireworks SuperHi – code4/2/13   mlukanuski   37  
  38. 38. 4/2/13   mlukanuski   38  
  39. 39. 4/2/13   mlukanuski   39  
  40. 40. Get  Out  Of  The  Building   4/2/13   mlukanuski   40  
  41. 41. 4/2/13   mlukanuski   41  
  42. 42. Hypothesis   Feedback/ MVP   Research   Experiment  4/2/13   mlukanuski   42  
  43. 43. Deliverables  •  Light•  Communicate results•  Focus on outcome not output4/2/13   mlukanuski   43  
  44. 44. Lean  UX  …  Big  Picture  4/2/13   mlukanuski   44  
  45. 45. Lean  UX  -­‐  OrganizaBon    •  Cross functional•  Small: co located – dedicated•  Lead with Conversation 4/2/13   mlukanuski   45  
  46. 46. Lean  UX  -­‐  Approach   •  Collaborative •  Outcomes not outputs •  Problem Focused •  Light: little waste •  Shared Understanding – Externalize Work •  No Design Hero •  Making over Analysis •  Learning Over Growth •  Permission to Fail •  Lead with Conversation 4/2/13   mlukanuski   46  
  47. 47. Lean  UX  -­‐  Process   •  Continuous Discovery •  Get Out of the Building •  Shared Understanding •  Externalize Work •  Lead with Conversation 4/2/13   mlukanuski   47  
  48. 48. 4/2/13   mlukanuski   48  
  49. 49. Now  What   •  Work with Agile? •  yes •  Materials Needed? •  Post-Its, sharpies, white boards •  See http://luxr.co/ for complete list •  Non co located teams? •  Yes, Skype etc •  Who’s on the team? •  As much cross functional as you can •  Organizational Support? •  Helps, but just do it, don’t announce a big initiative, “We’re going to do Lean UX!” . Just invite others into the process4/2/13   mlukanuski   49  
  50. 50. Future  of  Designers  •  Outcomes not Portfolios•  Leadership•  We don’t own the solution•  UX Debt equal footing as Tech Debt   4/2/13   mlukanuski   50  
  51. 51. Lean UX has a rough time in: •  Agencies •  3 party vendors •  Unresponsive distant teams •  Threatened designers4/2/13   mlukanuski   51  
  52. 52. Resources  -­‐  Books  The Lean Startup, Eric RiesLean UX, Jeff Gothelf with Josh SeidenDon’t Make Me Think: Steve KrugThe Four Steps to the Epiphany, Steve Gary BlankBusiness Model Generation: A Handbook for Visionaries, Game Changersand Challengers, Alexander OsterwalderLean Analytics, Alister Croll & Benjamin YoskovitzDesign is a Job, Mike MonteiroCrucial Conversations, http://www.vitalsmarts.com/crucialconversations/About Face 3: The Essentials of Interaction Design, Robert ReimannThe Art of Game Design, Jesse SchellAgile Retrospectives: Making Good Teams Great, Esther DerbyGamestorming: A Playbook for Innovators, Rulebreakers, andChangemakers, Sunni BrownObserving the User Experience: A Practioner’s Guide to User Research,Mike Kuniavsky   4/2/13   mlukanuski   52    
  53. 53. Resources  -­‐  Sites  http://sf.lean-ux.com/ - Mike Longhttp://www.balancedteam.org/ - Balanced Teamhttp://luxr.co/ - Janice Fraserhttp://www.lanehalley.com/ - Lane Halleyhttp://www.jeffgothelf.com/blog/ - Jeff Gothelf   4/2/13   mlukanuski   53  
  54. 54. 4/2/13   mlukanuski   54  
  55. 55. Thank  You  @mlukanuski  mary@lukanuski.com  4/2/13   mlukanuski   55  
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