Part 2 slide handout for attendees

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For posting on ALA training site prior to Jan 23, 2013

For posting on ALA training site prior to Jan 23, 2013

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  • 1. Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S. ALA Editions Workshop January 2013 Serving Spanish-Speaking Populations: an Introduction Part 2 Part 2 • Needs Assessment • Collection Development • Outreach • Programming • Resources • Q&A January 2013 2Slide Handout – Part 2 Rev: January 15, 2013 Page 1 of 10
  • 2. Ethnicity Education Identity Employment Interests Needs Family Unit Income Wants Level January 2013 3 January 2013 4 Needs Assessment Process 1. Who will perform the study? January 2013 5 Needs Assessment Process 2. Gather background data Census, Local Government Library Circulation Records Other January 2013 6Slide Handout – Part 2 Rev: January 15, 2013 Page 2 of 10
  • 3. Needs Assessment Process 3. Decide on a method. Before you begin… Focus Groups Questionnaires Informal Interviews January 2013 7 Needs Assessment Process 4. Gather information 5. Evaluate & recommend January 2013 8 COLLECTION DEVELOPMENT January 2013 9Slide Handout – Part 2 Rev: January 15, 2013 Page 3 of 10
  • 4. CollectionDevelopment • You must invest time in: Knowing your community Knowing your collection policy Maximizing your budget Communicating Identifying vendors Expanding your Latino knowledge Merchandising, marketing, and weeding Collection development is an ongoing process. January 2013 10CollectionDevelopmentBecome familiar with popular authors and best sellersAs well as popular magazines and newspapers January 2013 12Collection CollectionDevelopment Development Other sources of new titles and popular authors…and new titles… Novedades January 2013 13 January 2013 14Slide Handout – Part 2 Rev: January 15, 2013 Page 4 of 10
  • 5. Collection CollectionDevelopment DevelopmentDVDs CDs and Audio Books January 2013 15 January 2013 16Collection CollectionDevelopment Development Vendors Use Vendor Selection Tools such as:  Special Collection Lists  Catalogs January 2013 17 January 2013  Subscription newsletters 18 _Slide Handout – Part 2 Rev: January 15, 2013 Page 5 of 10
  • 6. Collection Development Points to consider when working with vendors:  Experience and expertise  Inventory  Details regarding books, cds, dvds, etc.  Order administration  Processing services (e.g. cataloging)  Discounts  Book fair participation  Extras January 2013 19 Collection Development How about e-books in Spanish?Slide Handout – Part 2 Rev: January 15, 2013 Page 6 of 10
  • 7. Book Fairs January 2013 21 Outreach Services to Latino communities should be an integral part of all library planning efforts January 2013 23 Outreach • Key Steps: o Determine community needs and prioritize o Determine target audience o Identify potential partnerships o Develop an action plan o Marketing o Evaluate results from outreach efforts Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013 January 2013 24Slide Handout – Part 2 Rev: January 15, 2013 Page 7 of 10
  • 8. January 2013 Programming 26 Programming: Planning Format – Theme -Tie-ins Audience Funding Collaboration Library Staff Community Leaders Local artists, schools, colleges Marketing and PR January 2013 27Programming: Cultural  Film  Art  Crafts  Oral History  Book Clubs January 2013 28 January 2013 29Slide Handout – Part 2 Rev: January 15, 2013 Page 8 of 10
  • 9. Programming: Life skills  Health  Finances  Parenting  Career Fairs  Citizenship  Gang Prevention  Self-Improvement January 2013 30 January 2013 31Programming: Literacy  English as a Second Language  Computer  Information & Language Literacy January 2013 32 January 2013 33Slide Handout – Part 2 Rev: January 15, 2013 Page 9 of 10
  • 10. Conclusion • There is an increase in Hispanic population in ‘non- traditional’ areas. • Migratory families are drawn to programs dealing with basic needs • Librarians able to serve Hispanic and multicultural populations are needed…we mean YOU! January 2013 38 END OF PART 2 Milly C. Lugo mlugo@santa-ana.org Radames Suarez Radames.Suarez@queenslibrary.org January 2013 40Slide Handout – Part 2 Rev: January 15, 2013 Page 10 of 10