Part 2 serving spanish-speaking populations

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ALA Webinar on Jan 23, 2013

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Part 2 serving spanish-speaking populations

  1. 1. Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S. ALA Editions Workshop January 2013 Serving Spanish-SpeakingPopulations: an Introduction Part 2
  2. 2. Part 2• Needs Assessment• Collection Development• Outreach• Programming• Resources• Q&AJanuary 2013 2
  3. 3. Ethnicity Education Identity Employment Interests Needs Family Unit Income Wants LevelJanuary 2013 3
  4. 4. January 2013 4
  5. 5. Needs Assessment Process 1. Who will perform the study?January 2013 5
  6. 6. Needs Assessment Process 2. Gather background data Census, Local Government Library Circulation Records OtherJanuary 2013 6
  7. 7. Needs Assessment Process 3. Decide on a method. Before you begin… Focus Groups Questionnaires Informal InterviewsJanuary 2013 7
  8. 8. Needs Assessment Process 4. Gather information 5. Evaluate & recommendJanuary 2013 8
  9. 9. COLLECTION DEVELOPMENTJanuary 2013 9
  10. 10. CollectionDevelopment • You must invest time in: Knowing your community Knowing your collection policy Maximizing your budget Communicating Identifying vendors Expanding your Latino knowledge Merchandising, marketing, and weeding Collection development is an ongoing process. January 2013 10
  11. 11. CollectionDevelopment January 2013 11
  12. 12. CollectionDevelopmentBecome familiar with popular authors and best sellersAs well as popular magazines and newspapers January 2013 12
  13. 13. CollectionDevelopment…and new titles… Novedades January 2013 13
  14. 14. CollectionDevelopmentOther sources of new titles and popular authors January 2013 14
  15. 15. CollectionDevelopmentDVDs January 2013 15
  16. 16. CollectionDevelopmentCDs and Audio Books January 2013 16
  17. 17. CollectionDevelopment Vendors January 2013 17
  18. 18. CollectionDevelopmentUse Vendor Selection Tools such as:  Special Collection Lists  Catalogs January 2013  Subscription newsletters 18
  19. 19. Points to considerevelopment vendors:Collection when working with  Experience and expertise  Inventory  Details regarding books, cds, dvds, etc.  Order administration  Processing services (e.g. cataloging)  Discounts  Book fair participation  Extras January 2013 19
  20. 20. CollectionDevelopmentHow about e-books in Spanish? January 2013 20
  21. 21. Book Fairs January 2013 21
  22. 22. A final word On collection development What is wrong with this picture? Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013 January 2013 22
  23. 23. Outreach Services to Latino communities should be an integral part of all library planning effortsJanuary 2013 23
  24. 24. Outreach • Key Steps: o Determine community needs and prioritize o Determine target audience o Identify potential partnerships o Develop an action plan o Marketing o Evaluate results from outreach effortsSource: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013 January 2013 24
  25. 25. Outreach• Examples: USTED Y SU BIBLIOTECA (You and Your Library) An Information Literacy Program for adult ESL students March 2012 1 by: Milly C. Lugo Source: InfoPeople Archived Webinar. 2012. Outreach to Hispanic/Latino Populations - Tu Biblioteca! http://infopeople.org/training/outreach- hispaniclatino-populations Retrieved: 01/02/2013January 2013 25
  26. 26. January 2013 Programming 26
  27. 27. Programming: Planning Format – Theme -Tie-ins Audience Funding Collaboration Library Staff Community Leaders Local artists, schools, colleges Marketing and PR January 2013 27
  28. 28. Programming:Cultural  Film  Art  Crafts  Oral History  Book Clubs January 2013 28
  29. 29. January 2013 29
  30. 30. Programming: Life skills  Health  Finances  Parenting  Career Fairs  Citizenship  Gang Prevention  Self-Improvement January 2013 30
  31. 31. January 2013 31
  32. 32. Programming: Literacy  English as a Second Language  Computer  Information & Language Literacy January 2013 32
  33. 33. January 2013 33
  34. 34. Programming: Other PUERTO-RICAN FOOD PREPARATION January 2013 34
  35. 35. Programming: Other GAY PRIDE MONTH January 2013 35
  36. 36. Programming: Other DIA DE LOS NIÑOS/DIA DE LOS LIBROS January 2013 36
  37. 37. ResourcesJanuary 2013 37
  38. 38. Conclusion • There is an increase in Hispanic population in ‘non- traditional’ areas. YOU! • Migratory families are drawn to programs dealing with basic needs. • Librarians able to serve Hispanic and multicultural populations are needed…we mean January 2013 38
  39. 39. END OF PART 2 Milly C. Lugo mlugo@santa-ana.org Radames Suarez Radames.Suarez@queenslibrary.org January 2013 39
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