Part 2 serving spanish-speaking populations

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ALA Webinar on Jan 23, 2013

ALA Webinar on Jan 23, 2013

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  • 1. Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S. ALA Editions Workshop January 2013 Serving Spanish-SpeakingPopulations: an Introduction Part 2
  • 2. Part 2• Needs Assessment• Collection Development• Outreach• Programming• Resources• Q&AJanuary 2013 2
  • 3. Ethnicity Education Identity Employment Interests Needs Family Unit Income Wants LevelJanuary 2013 3
  • 4. January 2013 4
  • 5. Needs Assessment Process 1. Who will perform the study?January 2013 5
  • 6. Needs Assessment Process 2. Gather background data Census, Local Government Library Circulation Records OtherJanuary 2013 6
  • 7. Needs Assessment Process 3. Decide on a method. Before you begin… Focus Groups Questionnaires Informal InterviewsJanuary 2013 7
  • 8. Needs Assessment Process 4. Gather information 5. Evaluate & recommendJanuary 2013 8
  • 9. COLLECTION DEVELOPMENTJanuary 2013 9
  • 10. CollectionDevelopment • You must invest time in: Knowing your community Knowing your collection policy Maximizing your budget Communicating Identifying vendors Expanding your Latino knowledge Merchandising, marketing, and weeding Collection development is an ongoing process. January 2013 10
  • 11. CollectionDevelopment January 2013 11
  • 12. CollectionDevelopmentBecome familiar with popular authors and best sellersAs well as popular magazines and newspapers January 2013 12
  • 13. CollectionDevelopment…and new titles… Novedades January 2013 13
  • 14. CollectionDevelopmentOther sources of new titles and popular authors January 2013 14
  • 15. CollectionDevelopmentDVDs January 2013 15
  • 16. CollectionDevelopmentCDs and Audio Books January 2013 16
  • 17. CollectionDevelopment Vendors January 2013 17
  • 18. CollectionDevelopmentUse Vendor Selection Tools such as:  Special Collection Lists  Catalogs January 2013  Subscription newsletters 18
  • 19. Points to considerevelopment vendors:Collection when working with  Experience and expertise  Inventory  Details regarding books, cds, dvds, etc.  Order administration  Processing services (e.g. cataloging)  Discounts  Book fair participation  Extras January 2013 19
  • 20. CollectionDevelopmentHow about e-books in Spanish? January 2013 20
  • 21. Book Fairs January 2013 21
  • 22. A final word On collection development What is wrong with this picture? Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013 January 2013 22
  • 23. Outreach Services to Latino communities should be an integral part of all library planning effortsJanuary 2013 23
  • 24. Outreach • Key Steps: o Determine community needs and prioritize o Determine target audience o Identify potential partnerships o Develop an action plan o Marketing o Evaluate results from outreach effortsSource: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013 January 2013 24
  • 25. Outreach• Examples: USTED Y SU BIBLIOTECA (You and Your Library) An Information Literacy Program for adult ESL students March 2012 1 by: Milly C. Lugo Source: InfoPeople Archived Webinar. 2012. Outreach to Hispanic/Latino Populations - Tu Biblioteca! http://infopeople.org/training/outreach- hispaniclatino-populations Retrieved: 01/02/2013January 2013 25
  • 26. January 2013 Programming 26
  • 27. Programming: Planning Format – Theme -Tie-ins Audience Funding Collaboration Library Staff Community Leaders Local artists, schools, colleges Marketing and PR January 2013 27
  • 28. Programming:Cultural  Film  Art  Crafts  Oral History  Book Clubs January 2013 28
  • 29. January 2013 29
  • 30. Programming: Life skills  Health  Finances  Parenting  Career Fairs  Citizenship  Gang Prevention  Self-Improvement January 2013 30
  • 31. January 2013 31
  • 32. Programming: Literacy  English as a Second Language  Computer  Information & Language Literacy January 2013 32
  • 33. January 2013 33
  • 34. Programming: Other PUERTO-RICAN FOOD PREPARATION January 2013 34
  • 35. Programming: Other GAY PRIDE MONTH January 2013 35
  • 36. Programming: Other DIA DE LOS NIÑOS/DIA DE LOS LIBROS January 2013 36
  • 37. ResourcesJanuary 2013 37
  • 38. Conclusion • There is an increase in Hispanic population in ‘non- traditional’ areas. YOU! • Migratory families are drawn to programs dealing with basic needs. • Librarians able to serve Hispanic and multicultural populations are needed…we mean January 2013 38
  • 39. END OF PART 2 Milly C. Lugo mlugo@santa-ana.org Radames Suarez Radames.Suarez@queenslibrary.org January 2013 39