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NVI - Digital Performance

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  • Nous croyons qu ’ une vision 3 ans est plus appropriée qu ’ une vision 5 ans dans un environnement qui est en constante évolution et c ’ est davantage palpable
  • Nous croyons qu ’ une vision 3 ans est plus appropriée qu ’ une vision 5 ans dans un environnement qui est en constante évolution et c ’ est davantage palpable
  • Transcript

    • 1. Digital PerformanceMax LuferDirector, NVI Toronto
    • 2. Who is NVI? 2
    • 3. Timeline – NVI From 2005 to 2012 2008 2012 Added mobile Marketing 2006 Added Web Analytics More than 50 employees Added SEO 8 employees 26 employees 2010 Added Local Search 39 employees 2009 Added Social Media 33 employees2005 2007 2011Web Development Added PPC Added Media Placement3 founders + 1 employee 18 employees 46 employees 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 3
    • 4. Digital PerformanceServices Keyword & Market Research Search Engine Optimization Offsite SEO (content promotion, link acquisition) Social Reviews Social Engagement & Audience Development Usability / Conversion Reviews Paid Search Setup & Management Performance Display Advertising Conversion Optimization Email Marketing Web Development & E-Commerce Analytics Review & Setup 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 4
    • 5. Some Of Our Valued ClientsNVI 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 5
    • 6. Our Values3 PrinciplesAt NVI, the values we promote are1.Performance2.Ingenuity3.Collective Energy 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 6
    • 7. Our Approach 7
    • 8. The 3 pillars of digital performance1) Attract• Generating higher quality traffic to your website allows you to meet your business objectives.• Attracting quality traffic to your website requires you to effectively leverage search engine optimization, paid (keyword and media placement), display, social, local, mobile and brand awareness.• This pillar is all about acquiring new sources of traffic to develop a new base of customers who were otherwise unaware of your brand. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 8
    • 9. The 3 pillars of digital performance2) Convert• The conversion of traffic on your website allows you to meet your business objectives.• Conversion optimization is improving the performance of your site to qualify prospects from different traffic sources.• The driving forces behind the conversion pillar are measurement tools, multivariate & A/B testing, optimization of promotional offers/incentives present on a client’s web platforms. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 9
    • 10. The 3 pillars of digital performance3) Retain• Retaining visitors on your website is essential for profitability.• The analysis of the actions, navigation and origin of your visitors can establish retention strategies in order to renew conversions• This pillar involves activities related to social networks, newsletter campaigns, and cross-marketing between online/offline channels. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 10
    • 11. Our Services 11
    • 12. Digital Performance Services• Search engine optimizationActions and tactics that improve indexation, relevance and website popularity.• Paid searchPurchase of paid link advertisements on target keywords to increase visibility in search results.• Social mediaStrategies for the management of users/content on social networks and the deployment of promotional offers.• Conversion optimizationStrategies and tactics to improve and optimize the generation of conversions on the site. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 12
    • 13. Digital Performance Services• Web analyticsCollection, measurement, analysis and reporting of data on a website in order to understand traffic and optimize performance.• Banner/DisplayPromotion of a website through an image or animation on relevant sites and display networks for the purpose of bringing traffic to the site.• AffiliationMarketing technique that allows a web merchants (affiliates) to distribute their catalog of products on affiliate websites. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 13
    • 14. Digital Performance Services• Email & NewsletterStrategies for continuous contact with new and existing customers to encourage them to purchase items again through promotional offers or value-added content.• Mobile marketingStrategies and tactics targeted at users of mobile devices.• Corporate sitesSite creation for companies dealing in B2B or B2C industries that generate leads via phone of contact form.• E-commerce websitesCreating commercial sites that allow companies to directly sell their products to their customers online. 4200, boul. Saint-Laurent, Suite 701 Montréal QC H2W 2R2 14

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