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Maximizing Internet Search Engines
 

Maximizing Internet Search Engines

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from June 2003 class for Capacity Building for Health Promotion Workshop - MN Dept of Health

from June 2003 class for Capacity Building for Health Promotion Workshop - MN Dept of Health

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Maximizing Internet Search Engines Maximizing Internet Search Engines Presentation Transcript

  • Maximizing Internet Search Engines Instructor: Melissa Rethlefsen Capacity Building Workshop June 18 th -19 th , 2003
  • Agenda
    • About search engines
    • Searching tips
    • Other places to search
    • Practice
  • What are Search Engines? Databases of full-text web pages
  • Searching the Whole Web? Impossible!
  • Search Engines at Work
    • “Spiders” collect information
    • Information is old
    • You search the collection
    • Must guess at keywords, terms
  • Think About Your Search…
    • Descriptive Terms/Keywords
    • Specific or General Information?
    • Equivalent Terms, Variant Spellings?
  • Learn About Your Engine All Engines Work Differently
  • Recommended Search Engines
    • Google
      • The best and largest search engine
    • AllTheWeb
    • AltaVista
  • Search More Than 1 Place All Engines Have Different Information
  • Try a MetaSearch Engine Multiple engines, analysis tools SurfWax, IxQuick, Vivisimo
  • Use Multiple Keywords Health promotion – 2,560,000 Health promotion marketing – 924,000 Health promotion social marketing – 517,000 Health promotion social marketing asthma – 15,600 Health promotion social marketing asthma adolescents – 3,780 Health – 101,000,000 Health - 101 million Health promotion - 2,560,000 Health promotion marketing - 924,000 Health promotion social marketing - 517,000 Health promotion social marketing asthma - 15,600 Health promotion social marketing asthma adolescents - 3,780
  • Quotation Marks Proper Names, Distinct Phrases “Public Health Nursing” “American Journal of Health Education” "Capacity Building"
  • “ Learn the Lingo” Use Boolean Query Language for Better Results AND, OR, NOT
  • Boolean Queries… "Social Marketing" "Health Promotion" AND OR
  • Variant Terms and Different Spellings “High blood pressure” OR hypertension Pediatrics OR paediatrics
  • Exclude Words monkey pox NOT chicken
  • Use Advanced Searches
    • Advanced Search Form
    • Boolean Querying
    • Stemming/Truncating
    • Domain/Site Limits
    • Language Limits
  • Install a Toolbar Google’s Toolbar for IE:
    • Much More!!!
    • Highlights Terms
    • Shows Relative “Rank”
  • Try the Elusive Invisible Web
  • What’s Wrong With Search Engines?
    • 90% of Internet hidden
      • Spiders can’t recognize
      • Only exists dynamically
      • Must authenticate
  • Finding the Hidden Information
    • Subject directories list specialized databases
    • Search engines with:
    • keywords AND “database”
    • Use an Invisible Web directory
  • Go to Your Library!
    • Authenticated databases
    • Online journal article access
    • High-quality information
    • Expert help
  • And Most Importantly… Adapt and Change Your Strategy
  • Using Google: The Best of the Best
  • Find Information On… Most Recent Update of the CDC’s Definition of SARS
  • Find… Photographs of Sexually Transmitted Diseases
  • Find A… Pamphlet for Educating Spanish-Speakers About Pap Smears
  • Locate… The Google Toolbar Installation Files and Instructions
  • Find a Specialized Database On… Toxicological Effects of Chemicals on Humans
  • Find A… Photograph of Lungs Damaged from Smoking
  • Find a Curriculum for… Teaching Adolescents About AIDS