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Starting The Conversation Steps And Strategies
 

Starting The Conversation Steps And Strategies

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Guidelines and examples for starting conversational marketing

Guidelines and examples for starting conversational marketing

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    Starting The Conversation Steps And Strategies Starting The Conversation Steps And Strategies Presentation Transcript

    •  
    • WHAT IS CONVERSATIONAL MARKETING ANYWAY?
      • An Ongoing Dialog
      • Between Customer and Marketer
      • Where Customer Has Control
      • Over Content and Timing
    • CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /
    • EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008
    • adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
      • LISTEN
      • BEFORE YOU TRY TO
      • SPEAK!
    • FREE LISTENING TOOLS
      • Listen to Your Customers on Site
        • Solict Feedback/Ratings
      • Listen to Buzz in Webspace
        • Google Alerts
        • Blog Posts > Technorati
        • Blog Comments > BackType
        • Discussion Boards > BoardTracker
        • Twitter > search.twitter.com
        • Friendfeed (social aggregator)
    • IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES
    • MARKETING ANALYTICS/RESEARCH AS NEEDED
      • Not Before/
      • Not At The Expense of
      • An Active Listening Program
    • SPEAK TO CUSTOMER NEEDS NOT TO MARKETER ISSUES
    • THANKSGIVING IS COMING! No Link From Home Page to Chat Page !
    • WHEN YOU START TO SPEAK
      • Speak, Don’t Shout
      • Fill Customer Needs – This Is Not Advertising!
      • Have a ‘Speaking Strategy’
        • How to Start
        • How to Monitor/Manage
        • How to Expand
    • BLOGS ARE ONE GOOD WAY
    • BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /
    • NIKON REACHS OUT TO BLOGGERS
    • GOOD (SAFE) BLOGS
      • Clear Objectives
      • Updated Frequently
      • Well Written
      • Actively Monitored
    • ENCOURAGE UGC ON YOUR SITE
    • LET CUSTOMERS TELL THEIR STORIES
    • LET CUSTOMERS RATE
    • CREATE A COMMUNITY
    • adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
    • http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /