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Starting The Conversation Steps And Strategies
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Starting The Conversation Steps And Strategies

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Guidelines and examples for starting conversational marketing

Guidelines and examples for starting conversational marketing

Published in: Business, Technology

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  • 1.  
  • 2. WHAT IS CONVERSATIONAL MARKETING ANYWAY?
    • An Ongoing Dialog
    • Between Customer and Marketer
    • Where Customer Has Control
    • Over Content and Timing
  • 3.
  • 4. CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /
  • 5. EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008
  • 6. adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
  • 7.
    • LISTEN
    • BEFORE YOU TRY TO
    • SPEAK!
  • 8. FREE LISTENING TOOLS
    • Listen to Your Customers on Site
      • Solict Feedback/Ratings
    • Listen to Buzz in Webspace
      • Google Alerts
      • Blog Posts > Technorati
      • Blog Comments > BackType
      • Discussion Boards > BoardTracker
      • Twitter > search.twitter.com
      • Friendfeed (social aggregator)
  • 9. IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES
  • 10. MARKETING ANALYTICS/RESEARCH AS NEEDED
    • Not Before/
    • Not At The Expense of
    • An Active Listening Program
  • 11. SPEAK TO CUSTOMER NEEDS NOT TO MARKETER ISSUES
  • 12. THANKSGIVING IS COMING! No Link From Home Page to Chat Page !
  • 13. WHEN YOU START TO SPEAK
    • Speak, Don’t Shout
    • Fill Customer Needs – This Is Not Advertising!
    • Have a ‘Speaking Strategy’
      • How to Start
      • How to Monitor/Manage
      • How to Expand
  • 14. BLOGS ARE ONE GOOD WAY
  • 15. BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /
  • 16. NIKON REACHS OUT TO BLOGGERS
  • 17. GOOD (SAFE) BLOGS
    • Clear Objectives
    • Updated Frequently
    • Well Written
    • Actively Monitored
  • 18. ENCOURAGE UGC ON YOUR SITE
  • 19. LET CUSTOMERS TELL THEIR STORIES
  • 20. LET CUSTOMERS RATE
  • 21. CREATE A COMMUNITY
  • 22. adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
  • 23. http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /