Starting The Conversation Steps And Strategies

WHAT IS CONVERSATIONAL MARKETING ANYWAY?
An Ongoing Dialog
Between Customer and Marketer
Where Customer Has Control
Over Content and Timing

CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /

EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008

adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008

LISTEN
BEFORE YOU TRY TO
SPEAK!

FREE LISTENING TOOLS
Listen to Your Customers on Site
Solict Feedback/Ratings
Listen to Buzz in Webspace
Google Alerts
Blog Posts > Technorati
Blog Comments > BackType
Discussion Boards > BoardTracker
Twitter > search.twitter.com
Friendfeed (social aggregator)

IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES

MARKETING ANALYTICS/RESEARCH AS NEEDED
Not Before/
Not At The Expense of
An Active Listening Program

SPEAK TO CUSTOMER NEEDS NOT TO MARKETER ISSUES

THANKSGIVING IS COMING! No Link From Home Page to Chat Page !

WHEN YOU START TO SPEAK
Speak, Don’t Shout
Fill Customer Needs – This Is Not Advertising!
Have a ‘Speaking Strategy’
How to Start
How to Monitor/Manage
How to Expand

BLOGS ARE ONE GOOD WAY

BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /

NIKON REACHS OUT TO BLOGGERS

GOOD (SAFE) BLOGS
Clear Objectives
Updated Frequently
Well Written
Actively Monitored

ENCOURAGE UGC ON YOUR SITE

LET CUSTOMERS TELL THEIR STORIES

LET CUSTOMERS RATE

CREATE A COMMUNITY

adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008

http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /

Starting The Conversation Steps And Strategies

by diy-marketing on Nov 23, 2008

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Starting The Conversation Steps And Strategies — Presentation Transcript