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WHAT IS CONVERSATIONAL  MARKETING ANYWAY? <ul><li>An Ongoing Dialog </li></ul><ul><li>Between Customer and Marketer </li><...
CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curv...
EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008
adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
<ul><li>LISTEN  </li></ul><ul><li>BEFORE YOU TRY TO  </li></ul><ul><li>SPEAK! </li></ul>
FREE LISTENING TOOLS <ul><li>Listen to Your Customers on Site </li></ul><ul><ul><li>Solict Feedback/Ratings </li></ul></ul...
IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES
MARKETING ANALYTICS/RESEARCH AS NEEDED <ul><li>Not Before/ </li></ul><ul><li>Not At The Expense of </li></ul><ul><li>An Ac...
SPEAK TO  CUSTOMER NEEDS NOT TO MARKETER ISSUES
THANKSGIVING IS COMING! No Link From Home Page to  Chat Page !
WHEN YOU START TO SPEAK <ul><li>Speak, Don’t Shout </li></ul><ul><li>Fill Customer Needs – This Is  Not Advertising! </li>...
BLOGS ARE ONE GOOD WAY
BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-...
NIKON REACHS OUT TO BLOGGERS
GOOD (SAFE) BLOGS <ul><li>Clear Objectives </li></ul><ul><li>Updated Frequently </li></ul><ul><li>Well Written </li></ul><...
ENCOURAGE UGC ON YOUR SITE
LET CUSTOMERS TELL THEIR STORIES
LET CUSTOMERS RATE
CREATE  A COMMUNITY
adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/bran...
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Starting The Conversation Steps And Strategies

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Guidelines and examples for starting conversational marketing

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Transcript of "Starting The Conversation Steps And Strategies"

  1. 2. WHAT IS CONVERSATIONAL MARKETING ANYWAY? <ul><li>An Ongoing Dialog </li></ul><ul><li>Between Customer and Marketer </li></ul><ul><li>Where Customer Has Control </li></ul><ul><li>Over Content and Timing </li></ul>
  2. 3.
  3. 4. CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /
  4. 5. EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008
  5. 6. adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
  6. 7. <ul><li>LISTEN </li></ul><ul><li>BEFORE YOU TRY TO </li></ul><ul><li>SPEAK! </li></ul>
  7. 8. FREE LISTENING TOOLS <ul><li>Listen to Your Customers on Site </li></ul><ul><ul><li>Solict Feedback/Ratings </li></ul></ul><ul><li>Listen to Buzz in Webspace </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Blog Posts > Technorati </li></ul></ul><ul><ul><li>Blog Comments > BackType </li></ul></ul><ul><ul><li>Discussion Boards > BoardTracker </li></ul></ul><ul><ul><li>Twitter > search.twitter.com </li></ul></ul><ul><ul><li>Friendfeed (social aggregator) </li></ul></ul>
  8. 9. IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES
  9. 10. MARKETING ANALYTICS/RESEARCH AS NEEDED <ul><li>Not Before/ </li></ul><ul><li>Not At The Expense of </li></ul><ul><li>An Active Listening Program </li></ul>
  10. 11. SPEAK TO CUSTOMER NEEDS NOT TO MARKETER ISSUES
  11. 12. THANKSGIVING IS COMING! No Link From Home Page to Chat Page !
  12. 13. WHEN YOU START TO SPEAK <ul><li>Speak, Don’t Shout </li></ul><ul><li>Fill Customer Needs – This Is Not Advertising! </li></ul><ul><li>Have a ‘Speaking Strategy’ </li></ul><ul><ul><li>How to Start </li></ul></ul><ul><ul><li>How to Monitor/Manage </li></ul></ul><ul><ul><li>How to Expand </li></ul></ul>
  13. 14. BLOGS ARE ONE GOOD WAY
  14. 15. BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /
  15. 16. NIKON REACHS OUT TO BLOGGERS
  16. 17. GOOD (SAFE) BLOGS <ul><li>Clear Objectives </li></ul><ul><li>Updated Frequently </li></ul><ul><li>Well Written </li></ul><ul><li>Actively Monitored </li></ul>
  17. 18. ENCOURAGE UGC ON YOUR SITE
  18. 19. LET CUSTOMERS TELL THEIR STORIES
  19. 20. LET CUSTOMERS RATE
  20. 21. CREATE A COMMUNITY
  21. 22. adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
  22. 23. http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /
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