WHAT IS CONVERSATIONAL MARKETING ANYWAY? An Ongoing Dialog Between Customer and Marketer Where Customer Has Control Over Content and Timing

An Ongoing Dialog

Between Customer and Marketer

Where Customer Has Control

Over Content and Timing

CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /

EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008

adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008

LISTEN BEFORE YOU TRY TO SPEAK!

LISTEN

BEFORE YOU TRY TO

SPEAK!

FREE LISTENING TOOLS Listen to Your Customers on Site Solict Feedback/Ratings Listen to Buzz in Webspace Google Alerts Blog Posts > Technorati Blog Comments > BackType Discussion Boards > BoardTracker Twitter > search.twitter.com Friendfeed (social aggregator)

Listen to Your Customers on Site

Solict Feedback/Ratings

Listen to Buzz in Webspace

Google Alerts

Blog Posts > Technorati

Blog Comments > BackType

Discussion Boards > BoardTracker

Twitter > search.twitter.com

Friendfeed (social aggregator)

IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES

MARKETING ANALYTICS/RESEARCH AS NEEDED Not Before/ Not At The Expense of An Active Listening Program

Not Before/

Not At The Expense of

An Active Listening Program

SPEAK TO CUSTOMER NEEDS NOT TO MARKETER ISSUES

THANKSGIVING IS COMING! No Link From Home Page to Chat Page !

WHEN YOU START TO SPEAK Speak, Don’t Shout Fill Customer Needs – This Is Not Advertising! Have a ‘Speaking Strategy’ How to Start How to Monitor/Manage How to Expand

Speak, Don’t Shout

Fill Customer Needs – This Is Not Advertising!

Have a ‘Speaking Strategy’

How to Start

How to Monitor/Manage

How to Expand

BLOGS ARE ONE GOOD WAY

BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /

NIKON REACHS OUT TO BLOGGERS

GOOD (SAFE) BLOGS Clear Objectives Updated Frequently Well Written Actively Monitored

Clear Objectives

Updated Frequently

Well Written

Actively Monitored

ENCOURAGE UGC ON YOUR SITE

LET CUSTOMERS TELL THEIR STORIES

LET CUSTOMERS RATE

CREATE A COMMUNITY

adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008

http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /