2012-07 MLOVE Mobile Trend Report Preview
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2012-07 MLOVE Mobile Trend Report Preview

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About MLOVE Mobile Trend Report: ...

About MLOVE Mobile Trend Report:

The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.

It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.

In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.

Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.


Key facts:

- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers


More Information on http://mlove.com/trendreport

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2012-07 MLOVE Mobile Trend Report Preview 2012-07 MLOVE Mobile Trend Report Preview Presentation Transcript

  • MLOVE MobileTrend Report.powered by TrendONE 07 2012 4G HOTSPOT REWARDS APP MAKES APP MAKES SHARING INTERNET SUGGESTIONS BASED MOBILE PAYMENTS CONNECTION ON PERSONALITY LESS FORMAL
  • MLOVE Mobile Trend Report Edition July 2012The interactive functions in the Trend Report 1 Interactive tab navigation Use the interactive tabs to click your way directly to the content page. 2 Link-up to the Online Trend Database Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Interactive Tabs Export the micro-trend 1 directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend. 3 Deeplink Deeplink takes you directly Online Trend Database to the micro-trend’s website 2 Deeplink 3 2
  • MLOVE Mobile Trend Report Edition July 2012Intro Who are we? Harald Neidhardt Nils Müller Founder MLOVE CEO & Founder TrendONE GmbH Harald is passionate about the Future of He lives in the future – Mobile and its opportunities for brands and today he is here with us! entrepreneurs. He created the MLOVE ConFestivals as Nils Mueller is famous for his stirring future inspiring global events that bring together journeys and for his inspiring journeys to thought leaders and startups in a very worldwide Innovation-Hotspots & Trends. interactive format. Harald is also Co-Founder and CMO of He started his career at the IBM´Innovation Smaato Inc.– a pioneering mobile Center. During his Master programme in advertising company headquartered in San Berlin, New York and Milan 2002, he Francisco. His international experience founded TrendONE, a company that is includes leading digital agencies, eg. specialized in micro-trends and weak Pixelpark in New York. signals. Harald is a frequent speaker on mobile TrendONE is market leader in identifying innovation & mobile advertising and was key trends in fast moving branches of named a "Top 50 CMO on Twitter" by Social business. Nils Mueller lives with his wife and Media Marketing Magazine. three children in Hamburg Blankenese. He lives in Hamburg and loves to travel. 3
  • MLOVE Mobile Trend Report Edition July 2012Categories MLOVE Mobile Trend Report Best Practice Marketing Commerce Media Lifestyle Services Technology Special Topic: Japan 4
  • MLOVE Mobile Trend Report Edition July 2012Best PracticeAPP MAKES SUGGESTIONS BASED ON PERSONALITY The start-up Woofound offers users of its mobile app suggestions on%TAB-AKTIV% freetime activities based on their personalities. After the download, they are shown a series of images in which to express their interest by pressing either the "Me" or "Not Me" button, and the app gets to know them better. Users then receive tips on restaurants and museums, together with the locations and prices. They can also plan trips to the selected places and invite their friends too. In future, it will be possible to get to know other people with similar interests via the app. SOURCE: http://www.woofound.comtrendexplorer send a trend PPT export video INITIATOR: Woofound Inc., USA 5
  • MLOVE Mobile Trend Report Edition July 2012Best PracticeFACEBOOK INTERFACE SHOWS TOP POSTS The Berlin-based app developer Loui App has developed a new mobile%TAB-AKTIV% interface for Facebook that allows users to search through friendlists and content on the site based on criteria such as relationship status and likes. The app provides over 100 questions to find out what is important to the users. Other criteria include the users own photos with the most likes and the most popular status updates amongst their group of friends. The grid-like design sorts all the answers into lists, which can then be shared on the timeline. SOURCE: http://gogogabi.comtrendexplorer send a trend PPT export more pictures INITIATOR: loui Apps UG, Germany 6
  • MLOVE Mobile Trend Report Edition July 2012Best PracticeAPP MAKES MOBILE PAYMENTS LESS FORMAL Squares Android and iPhone app "Pay with Square" for mobile%TAB-AKTIV% payments in stores promotes personal conversations while shopping. It enables payments to be made in user-authorized stores by entering first names and a photo, which can then be verified at the checkout so that the payment process is more pleasant for both parties and less formal. At the same time, the app allows users to discover new stores and cafés that also support this service. SOURCE: https://squareup.comtrendexplorer send a trend PPT export video INITIATOR: Square Inc., USA 7
  • MLOVE Mobile Trend Report Edition July 2012Best Practice4G HOTSPOT REWARDS SHARING INTERNET CONNECTION The start-up Karma has launched a device onto the market that sets up%TAB-AKTIV% a hotspot with a 4G internet connection and rewards owners for sharing access to it. On sale at $69, the device fits into the users pocket and creates a freely available WiFi network wherever the user is located. When a new user joins, they are taken to a personalized page about the owner of the hotspot and they get 100MB of free browsing. In this event, the owner gets 100MB of free data credited to his account. On average, users pay $14 for each gigabyte of data they consume. SOURCE: http://www.yourkarma.comtrendexplorer send a trend PPT export INITIATOR: Karma, USA 8
  • MLOVE Mobile Trend Report Edition July 2012Best PracticeAPP FOR PROGRAMMING YOUR OWN SMARTPHONE The Android app "on{X}" from Microsoft lets users program their own%TAB-AKTIV% smartphones for automating various functions. The website makes several templates available that users can adapt to their own needs easily and without any specialised skills. Programmers can use the codes to create their own templates. The functions include opening up the music app when the user is out taking a walk or sending a text message when leaving work. SOURCE: https://www.onx.mstrendexplorer send a trend PPT export video more pictures INITIATOR: Microsoft Corp., USA 9
  • Order Form MLOVE Mobile Trend Report The rights of use are granted to the company’s internal employees. offers you 40 pages featuring: The contents can be used exclusively within the company or for customer projects. MLOVE Mobile Trend Report must not be systematically forwarded externally. All prices are exclusive of the 35 Micro-Trends – mobile sector and cross-industry legally applicable VAT. Insights – market research data by Xyologic You can order the MLOVE Mobile Trend Report as a single issue (350 Euro) here: http://go.trendone.com/B3NNW For an annual subscription (12 issues, 3.500 Euro per year) please contact Peter von Aspern, v.aspern@trendone.com For questions please contact trendreport@mlove.com
  • Events MLOVE ConFestival 2012 MLOVE ConFestival Europe MLOVE ConFestival Japan Berlin, Germany Fall 2012 June 27 - 29, 2012 mloveconfestival.com DISCLAIMER 2012 COPYRIGHT ALL RIGHTS RESERVED.THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE COPYRIGHT LAWS. THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION. © 2012 MLOVE ConFestival UG ® MLOVE is a registered trademark used under license.
  • “The MLOVE ConFestival cementedits reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” ∞ Contagious Magazine Passion. Inspiration. Future of Mobile. The MLOVE ConFestival focuses on innovative mobile opportunitiesfor brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change. CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists, artists and international thought leaders. mlove.com