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Intellectual Property & Counterfeiting

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A BUSINESS ENGLISH LESSON on INTELLECTUAL PROPERTY

A BUSINESS ENGLISH LESSON on INTELLECTUAL PROPERTY

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  • 1. INTELLECTUAL INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli:PROPERTY &COUNTERFEITINGBusiness English Discussion with Maurizio Morselli & Colleagues
  • 2. OverviewCounterfeiting leads to an annual estimated revenue loss INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli:of $200 - $250 billion for U.S. companies and an annualloss of 100,000 jobs in the European Union. According toInterpol, trade in counterfeits worldwide grew eight timesthe speed of legitimate trade in the 1990s. In China, $16billion of counterfeit goods are sold every year. In aglobalized world where criminals are networked to takeadvantage of the global economy, efforts to combat piracymust be global as well.- Moises Naim. Illicit Trade. Doubleday 2005.
  • 3. What do these items have in Common? INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli: • knockoff Gucci purse, • unauthorized generic pills, • counterfeit car parts • bootleg version of a movie or cd • version of Microsoft word copied illegally.
  • 4. How Many Of You… INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli: • have ever bought a knock-off (purse, clothes, etc.) or downloaded music illegally? Did you use the Internet? • know where in your hometown/city you can buy pirated/counterfeit goods?
  • 5. Let’s Define Intellectual INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli: Property Patent Trademark Supply Chain Copyright
  • 6. Supply Chains…Chanel/Gucci/Vuitton BagTASK: Describe, in your own words, the steps for each: LEGAL PRODUCT ILLEGAL PRODUCT INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli:• Step 1- Inception: Idea for new bag… • Step 1. –• Last Step- Sale to… • Last Step- Sale to…
  • 7. Closing Questions… • What do you think should be INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli: done to stop piracy/counterfeiting ? • Lobbying? Technology? Litigation? • Who should take the lead?
  • 8. Key VocabularyIntellectual Property: Intellectual property is an original idea/product/etc. whose right to use or benefit from is protected bylawSupply Chain: A network of people/organizations/activities that help move a product from creation to distributionIllicit Trade: Illegal tradeTrademark: legal protection for creators of words, pictures, and symbols INTELLECTUAL PROPERTY LESSON Business English with Maurizio Morselli:Patent: a set of exclusive rights granted by a state to a patentee (the inventor or assignee) for a fixed period of time in exchangefor the regulated, public disclosure of certain details of a device, method, process or composition of matter (substance) (knownas an invention) which is new, inventive, and useful or industrially applicable.Copyright: the exclusive right of a creator to reproduce, prepare derivative works, distribute, perform, display, sell, lend or renttheir creations. It covers works of literature, art, music and softwareRetail: the sale of goods or commodities in small quantities directly to consumersSupply Chain: A network of people/organizations/activities that help move a product from creation to distributionTrade-Related Aspects of Intellectual Property Rights (TRIPs): comprehensive multilateral agreement of the World TradeOrganization dealing with intellectual property. It includes a set of provisions dealing with domestic procedures and remediesfor the enforcement of intellectual property rightsWholesale Distributor: a person, company, or organization that buys goods in large quantities to be resold by a retailer to theconsumerWikipedia http://en.wikipedia.org/wiki/Patentwww.stfrancis.edu/cid/copyrightbay/bg002.htm THANK YOU! Maurizio Morsel li Contact me : mloves2teach@gmail.com