Iic telecoms and media forum. digital content creation- where will funding come from

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Mobile Entertainment Forum´s speech by Miguel López-Quesada at the IIC Telecoms and Media Forum at Telefónica HQ

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Iic telecoms and media forum. digital content creation- where will funding come from

  1. 1. The Mobile Entertainment Forum Miguel López-Quesada, MD Corporate Communications and Institutional Affairs, Zed Group; and Member of MEF Global Board
  2. 2. What is MEF? <ul><li>MEF exists to represent the interests of its global membership across the mobile entertainment value chain. </li></ul><ul><li>Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry. </li></ul><ul><li>Business Development / Networking </li></ul><ul><ul><ul><li>160+ member companies around the globe </li></ul></ul></ul><ul><ul><ul><li>30+ MEF-endorsed conferences around the globe </li></ul></ul></ul>
  3. 3. The Bright Future of Mobile Entertainment Total Value of market: €15,816 M Total Value of market: €42,809 M
  4. 4. Old products will begin to slow down . Mobile Market Dynamics 2009 New 3G Products New products and new opportunities .
  5. 5. Ad-Funded Mobile Entertainment (AFME) <ul><li>UK </li></ul><ul><ul><ul><li>Mature market: M-entertainment generated revenues of US$ 1.2Bn in 2005 and again in 2006 </li></ul></ul></ul><ul><ul><ul><li>Perception that M-entertainment is too expensive with minimal benefit . M-advertising and AFME stands to change this </li></ul></ul></ul><ul><ul><ul><li>AFME will ensure a phase 2 of growth for M-entertainment in UK </li></ul></ul></ul><ul><ul><ul><li>AFME will expand mature games market . And will create a market for Mobile video </li></ul></ul></ul>3G Adoption will take market to next level Revenue figs. In US$ Billion
  6. 6. Ad-Funded Mobile Entertainment (AFME)- (2) <ul><li>France </li></ul><ul><ul><ul><li>Embryonic stage: will not become part of brands’ mobile advertising campaign agenda until 2009. </li></ul></ul></ul><ul><ul><ul><li>Limited experiences : Orange France has conducted ad-funded mobile entertainment trials for games at start of 2007 </li></ul></ul></ul><ul><ul><ul><li>Video will be the most successful, followed by games and music. </li></ul></ul></ul><ul><ul><ul><li>Strong potential: M-advertising will be worth €481M by 2013 but only 5.6% will contribute to AFME. </li></ul></ul></ul><ul><ul><ul><li>AFME will have less impact than in other markets, such as UK </li></ul></ul></ul>
  7. 7. Ad-Funded Mobile Entertainment (AFME)- (3) <ul><li>USA </li></ul><ul><ul><ul><li>Despite being world’s largest advertising market, US has been slow to combine mobile, advertising and entertainment . </li></ul></ul></ul><ul><ul><ul><li>AFME remains largely trial-based: first campaign started Q2 ‘08. </li></ul></ul></ul><ul><ul><ul><li>M-advertising industry will be worth US$331.3M in 2008, rising to US$4.5Bn in 2013. AFME will contribute 6% of total mobile advertising by 2013. </li></ul></ul></ul><ul><ul><ul><li>Mobile TV & video will be most popular followed by music and games. </li></ul></ul></ul>
  8. 8. Zed’s lessons learnt after 12 years <ul><ul><ul><li>Diversify business models </li></ul></ul></ul><ul><ul><ul><li>Put customer at the centre </li></ul></ul></ul><ul><ul><ul><li>Anticipate the changes of cycle </li></ul></ul></ul><ul><ul><ul><li>Trial and error </li></ul></ul></ul><ul><ul><ul><li>React very fast </li></ul></ul></ul>
  9. 9. <ul><ul><ul><li>Leadership: #1 company in the Mobile Value Added Services industry </li></ul></ul></ul><ul><ul><ul><li>Experience: +10 year experience in the digital entertainment industry </li></ul></ul></ul><ul><ul><ul><li>Global geographical footprint : operations in 53 countries in 5 continents , through agreements with 130 mobile networks . Offices in 21 world capitals. </li></ul></ul></ul><ul><ul><ul><li>Strong financials & growth: 2007 Revenues USD 545M - 2008(e)- USD 870M . </li></ul></ul></ul><ul><ul><ul><li>Dedication: 1,400 employees worldwide. 50% dedicated to R&D and innovation </li></ul></ul></ul>
  10. 10. Thank You ! For more information, please go to: www.m-e-f.org

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