Social Media for Self-Promotion Using On Line Tools for Your Business
Overview Definition The Technology LinkedIn Facebook Twitter YouTube Blogs GeoLocating Choosing a Social Media Tool for your Business Tips to Promoting Your Business Online
A Definition A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users.
“It levels the playing field and provides small business owners another platform or medium to leverage from a marketing perspective,” Scott Bradley - a social media strategist who runs the blog Networking Effectively.
The Crazy Social Landscape Blogs Videos, Podcasts Photos, Widgets Digg, RSS…. Communities It’s about providing a human or personal touch
The Crazy Social Media Landscape source: Nielsen NetView, U.S., Home and Work
“In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. “ Pew Internet and American Life Project2008
How Effective is Social Media?
How is Social Media different from traditional media?
Social Media are Different Because They are social They are immediate They are free, or very inexpensive Social media gives power to the consumer Abundance of user-generated content It is a two-way conversation It is word of mouth
Reaching the Market Research shows the GenX/GenY audience likes interactivity. They are: Inundated with marketing messages Skeptical of advertising claims You only have1 to 2 Seconds to grab their attention
Survey of US small business shows A new, growing segment of small business owners who aggressively use social media to promote their businesses. Roughly 45 percent of respondents have profiles on Facebook and Twitter to promote their businesses. 79% of respondents report annual marketing budgets of less than $5,000 per year with the 44% spending "less than $1,000" annually on advertising and marketing 80% of respondents have four or fewer employees Asked about their "biggest complaint" regarding online marketing the top two were "too costly" (26%) and "there's not enough time to do it well and still run a business" (15.9%) 75% said they monitor online reviews of their business. The most common method was by visiting specific review websites (47%) and by searching on their business name (44%)
5 ways small business can benefit form social media Branding Opportunities Build Link Popularity Attracting Traffic Interaction With the Public Networking Opportunities
Ways to use social networking Store coupons that are only available via the company’s Facebook fan page Twitter, the capability to instant message store updates to customers and followers in real time , you can use the service to alert customers to sales and specials. Posts a new tweet, it automatically becomes an update on the store’s Facebook fan page, driving even more traffic to both the physical and virtual stores. Just being on Facebook and Twitter is not enough. You have to actively engage customers and offer them something of value, which could be a coupon but could also be something fun and memorable.
LinkedIn If you're not already on LinkedIn, you definitely need to be. Create a profile Connect to people you know See profiles of anyone else on LinkedIn Company Search – Searchable by specific company Job Postings - LinkedIn allows employers to post jobs on the site. Blog Link – link your professional blog to linked in, your contacts will then see your blog postings Twitter Link - Similar to Blog Link, link your tweets from Twitter. Anyone who is not on Twitter, can see what you are tweeting about. Remember, this is professional. Keep your personal private and your professional public. 80% of companies are using LinkedIn as their primary tool to find employees http://www.linkedin.com/
FacebookIf Facebook was a country, it would be the worlds 4th largest Promote yourself through your Facebook network Share your achievements Talk about the work that you are doing Create a fan page to promote your work Use Facebook advertising to get yourself seen http://www.facebook.com/pages/Blanchardville-WI/Blanchardvillecom/147129601305#!/pages/Blanchardville-WI/Blanchardvillecom/147129601305?v=wall
Twitter80% of Twitter usage is on mobile devices people update anywhere, anytime Design your profile with your business in mind. Be someone worth following. Follow the right people. Twitter from time to time about your specialties. Prepare to simulcast. http://twitter.com/blanchardville
YouTubeYouTube is the 2nd largest search engine in the world Do you know how to create a YouTube video? YouTube can be a very powerful tool to get your message out there. Create a video of your business, just see how many hits you will get Construct a video “commercial” and upload it Have video tours of your location http://www.youtube.com/user/BlanchardvilleWI
BloggingEveryone says you need to blog, why? Do you have a specialty or expertise? Blog it. Keep telling people what you know and what you do. Associate it with your business. http://pixelzz.wordpress.com/
Geo Location =Social media + GPS Technolgies http://foursquare.com/venue/1978680
Don’t Spend a lot of TimeLink Them All Together After log in your business Facebook account, go to the link: http://www.facebook.com/twitter/, which opens a webpage shown.
Link Them All Together Click on “link to Twitter” to get your two accounts linked
Link Them All Together Click on “allow” as shown
Link Them All Together Choose the types of updates your want to receive by checking the various options. You can always unlink to Twitter by clicking “unlink from Twitter” as indicated in red rectangle.
Improving your business The main cost associated with social media is time, not cash Faced with adapting old marketing techniques to a new, ever-changing set of ideas Needing to reach our audience in a way that matters to them That meant less print, less static, methods. And incorporating social media into your overall marketing strategy.
Are You Ready? Is social media integrated into your master marketing/communications plan? Do you have collaboration? You can’t do it in a silo. Do you understand the budget implications–in people not products. Do you have a social media “champion?”
Do’s of Social Networking Clean up your online image. Build an online reputation. Show off your expertise. Get involved in the conversation Actively pay attention. Do keep your social media content fresh and relevant Take it offline.
Keep Them Separate Professional and personal Apps not always applicable De-friend at will You don’t have to follow everyone Sometimes friends aren’t friends
Don’ts of Social Networking Don’t mention your job search if you are still employed* Don’t forget this is a public forum Don’t forget private settings, private isn’t always private Don’t be negative Don’t forget to continue to add new contacts Don’t forget to have a clear message
10 steps to the perfect websiteWhat makes for a good website? Logo Tagline Portfolio Services About me Contact Blog Call to action Use social networking websites Language and communication
30 Tips for Using Social Media in Your Businesshttp://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html 8 Steps to Starting a Bloghttp://www.inc.com/ss/8-basic-blogging-features-you-will-actually-use#8 How to Take Advantage of Online Review and Answer Siteshttp://www.inc.com/guides/online-review-and-answer-sites.html How to Improve Your Site's Search Engine Optimizationhttp://www.inc.com/guides/search-engine-optimization.html Inc’s Business Owner’s Social Media Toolkithttp://www.inc.com/business-owner-social-media-tool-kit/index.html Great Resources for Social Media Marketing