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Sm monitoring training7.18

  1. 1. Social Media Monitoring Training July 17, 2011
  2. 2. Social Media Monitoring <ul><li>Provides a snapshot of a company’s reputation online. </li></ul><ul><li>Tracks the progress of a crisis. </li></ul><ul><li>Identifies new areas where we can engage with stakeholders. </li></ul><ul><li>Enables us to research new business. </li></ul>
  3. 3. What do we use tools for? <ul><li>Online Reputation Audit/NBS research </li></ul><ul><li>See where the brand conversations are happening online </li></ul><ul><li>Analyze competitor conversations </li></ul><ul><li>Identify areas for additional engagement </li></ul>
  4. 4. What do we use tools for? <ul><li>Crisis </li></ul><ul><li>Export tweets and sort by user followers. This allows us to figure out who to respond to. </li></ul><ul><li>Export blog posts, search for compete statistics and decide who to respond to. </li></ul><ul><li>Use graphs to track the volume of conversation, and where the conversation is taking place </li></ul>
  5. 5. Top monitoring services <ul><li>Radian6 </li></ul><ul><li>Alterian SM2 </li></ul><ul><li>Sysomos </li></ul><ul><ul><li>MAP </li></ul></ul><ul><ul><li>Heartbeat </li></ul></ul><ul><li>Key Differences between tools: </li></ul><ul><li>Some are more robust for research </li></ul><ul><li>Others are more geared toward day-to-day monitoring from a single location </li></ul>
  6. 6. Radian6 <ul><li>Advantages </li></ul><ul><li>Near real-time data- excellent crisis support </li></ul><ul><li>Data can be graphed in a number of ways-useful for client reporting </li></ul><ul><li>Loads quickly </li></ul><ul><li>Easy to set up advanced searches </li></ul>
  7. 7. Radian6 <ul><li>Disadvantages </li></ul><ul><li>Only 1 month historical data </li></ul><ul><li>Topic profiles expire after 1 week </li></ul><ul><li>Not intuitive </li></ul>
  8. 8. Alterian <ul><li>Advantages: </li></ul><ul><li>Easy to start using, requires little training </li></ul><ul><li>Features a dashboard </li></ul><ul><li>Robust demographic data </li></ul>
  9. 9. Alterian <ul><li>Disadvantages: </li></ul><ul><li>Long load times </li></ul><ul><li>Excel exports are missing data </li></ul><ul><li>Only 30k results stored at one time </li></ul><ul><li>Data presented solely in bar graphs </li></ul>
  10. 10. Sysomos- Heartbeat <ul><li>Advantages </li></ul><ul><li>High accuracy of 83-87% recorded on automated sentiment </li></ul><ul><li>Easy to monitor competitor data </li></ul><ul><li>Offers demographic data </li></ul><ul><li>Easy-to-read dashboard </li></ul>
  11. 11. <ul><li>Disadvantages </li></ul><ul><li>Graphs only available as line graphs- not customizeable </li></ul><ul><li>2-3 hour lag on data </li></ul>Sysomos- Heartbeat
  12. 12. Sysomos MAP <ul><li>MAP is a research tool rather than a day-to-day monitoring tool </li></ul><ul><li>Advantages </li></ul><ul><li>Data goes back two years </li></ul><ul><li>No restriction on number of search terms </li></ul><ul><li>Robust demographic data </li></ul><ul><li>Search results in real time </li></ul>
  13. 13. <ul><li>Disadvantages </li></ul><ul><li>Not as useful for day-to-day monitoring for an ongoing account. </li></ul><ul><li>Price </li></ul>Sysomos MAP
  14. 14. Free Tools: <ul><li>Social Search Engines: </li></ul><ul><ul><li>IceRocket – </li></ul></ul><ul><ul><li>Social Mention – </li></ul></ul><ul><li>Twitter Applications: </li></ul><ul><ul><li>Tweet Deck – </li></ul></ul><ul><ul><li>CoTweet – </li></ul></ul><ul><ul><li>HootSuite – </li></ul></ul><ul><ul><li>TweetReach – </li></ul></ul><ul><ul><li>Bitly – (+) </li></ul></ul><ul><li>Facebook Applications: </li></ul><ul><ul><li>Kurrently – </li></ul></ul><ul><ul><li>Facebook Search </li></ul></ul>
  15. 15. Free Tools Continued: <ul><li>Finding influencers: </li></ul><ul><ul><li>Twiangulate – </li></ul></ul><ul><ul><li>Klout – </li></ul></ul><ul><ul><li>Twitter Grader – </li></ul></ul><ul><ul><li>Blog Rank – </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>
  16. 16. Free Tools Continued: <ul><li>Social media collaboration and management tools: </li></ul><ul><ul><li>Ping.FM </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><li>Google Reader: (CRT/tanaka’s Reader): </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Username: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Password: whatcanbe </li></ul></ul></ul>
  17. 17. Free Tools Continued: <ul><li>Basic Google Search Syntax: </li></ul><ul><ul><li>http :// </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><ul><li>Phrase search: “” </li></ul></ul><ul><ul><li>Search a single website: “keyword” </li></ul></ul><ul><ul><ul><li>Works to search only government sites, too -- “keyword” </li></ul></ul></ul><ul><ul><li>Exclude terms: - </li></ul></ul><ul><ul><li>Exact term: + </li></ul></ul><ul><ul><li>OR </li></ul></ul>
  18. 18. Thank You!