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Sm monitoring training7.18
 

Sm monitoring training7.18

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Social Media Monitoring Slide Deck

Social Media Monitoring Slide Deck

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    Sm monitoring training7.18 Sm monitoring training7.18 Presentation Transcript

    • Social Media Monitoring Training July 17, 2011
    • Social Media Monitoring
      • Provides a snapshot of a company’s reputation online.
      • Tracks the progress of a crisis.
      • Identifies new areas where we can engage with stakeholders.
      • Enables us to research new business.
    • What do we use tools for?
      • Online Reputation Audit/NBS research
      • See where the brand conversations are happening online
      • Analyze competitor conversations
      • Identify areas for additional engagement
    • What do we use tools for?
      • Crisis
      • Export tweets and sort by user followers. This allows us to figure out who to respond to.
      • Export blog posts, search for compete statistics and decide who to respond to.
      • Use graphs to track the volume of conversation, and where the conversation is taking place
    • Top monitoring services
      • Radian6
      • Alterian SM2
      • Sysomos
        • MAP
        • Heartbeat
      • Key Differences between tools:
      • Some are more robust for research
      • Others are more geared toward day-to-day monitoring from a single location
    • Radian6
      • Advantages
      • Near real-time data- excellent crisis support
      • Data can be graphed in a number of ways-useful for client reporting
      • Loads quickly
      • Easy to set up advanced searches
    • Radian6
      • Disadvantages
      • Only 1 month historical data
      • Topic profiles expire after 1 week
      • Not intuitive
    • Alterian
      • Advantages:
      • Easy to start using, requires little training
      • Features a dashboard
      • Robust demographic data
    • Alterian
      • Disadvantages:
      • Long load times
      • Excel exports are missing data
      • Only 30k results stored at one time
      • Data presented solely in bar graphs
    • Sysomos- Heartbeat
      • Advantages
      • High accuracy of 83-87% recorded on automated sentiment
      • Easy to monitor competitor data
      • Offers demographic data
      • Easy-to-read dashboard
      • Disadvantages
      • Graphs only available as line graphs- not customizeable
      • 2-3 hour lag on data
      Sysomos- Heartbeat
    • Sysomos MAP
      • MAP is a research tool rather than a day-to-day monitoring tool
      • Advantages
      • Data goes back two years
      • No restriction on number of search terms
      • Robust demographic data
      • Search results in real time
      • Disadvantages
      • Not as useful for day-to-day monitoring for an ongoing account.
      • Price
      Sysomos MAP
    • Free Tools:
      • Social Search Engines:
        • IceRocket – www.icerocket.com
        • Social Mention – www.socialmention.com
      • Twitter Applications:
        • Tweet Deck – www.tweetdeck.com
        • CoTweet – www.cotweet.com
        • HootSuite – www.hootsuite.com
        • TweetReach – www.TweetReach.com
        • Bitly – www.bitly.com (+)
      • Facebook Applications:
        • Kurrently – www.kurrently.com
        • Facebook Search
    • Free Tools Continued:
      • Finding influencers:
        • Twiangulate – www.twangulate.com
        • Klout – www.Klout.com
        • Twitter Grader – www.twitter.grader.com
        • Blog Rank – http://www.invesp.com/blog-rank
        • Compete.com
        • Quantcast.com
        • Technorati
    • Free Tools Continued:
      • Social media collaboration and management tools:
        • Ping.FM
        • FriendFeed
      • Google Reader: (CRT/tanaka’s Reader):
        • https://www.google.com/accounts/ServiceLogin?service=reader&passive=1209600&continue=http://www.google.com/reader/&followup=http://www.google.com/reader/
          • Username: [email_address]
          • Password: whatcanbe
    • Free Tools Continued:
      • Basic Google Search Syntax:
        • http ://www.google.com/support/websearch/bin/static.py?hl=en&page=guide.cs&guide=1221265&answer=136861&rd=1
        • Google Blog Search
        • Phrase search: “”
        • Search a single website: “keyword” site:www.domain.com
          • Works to search only government sites, too -- “keyword” site:.gov
        • Exclude terms: -
        • Exact term: +
        • OR
    • Thank You!