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Sm monitoring training7.18

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Social Media Monitoring Slide Deck

Social Media Monitoring Slide Deck

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Transcript

  • 1. Social Media Monitoring Training July 17, 2011
  • 2. Social Media Monitoring
    • Provides a snapshot of a company’s reputation online.
    • Tracks the progress of a crisis.
    • Identifies new areas where we can engage with stakeholders.
    • Enables us to research new business.
  • 3. What do we use tools for?
    • Online Reputation Audit/NBS research
    • See where the brand conversations are happening online
    • Analyze competitor conversations
    • Identify areas for additional engagement
  • 4. What do we use tools for?
    • Crisis
    • Export tweets and sort by user followers. This allows us to figure out who to respond to.
    • Export blog posts, search for compete statistics and decide who to respond to.
    • Use graphs to track the volume of conversation, and where the conversation is taking place
  • 5. Top monitoring services
    • Radian6
    • Alterian SM2
    • Sysomos
      • MAP
      • Heartbeat
    • Key Differences between tools:
    • Some are more robust for research
    • Others are more geared toward day-to-day monitoring from a single location
  • 6. Radian6
    • Advantages
    • Near real-time data- excellent crisis support
    • Data can be graphed in a number of ways-useful for client reporting
    • Loads quickly
    • Easy to set up advanced searches
  • 7. Radian6
    • Disadvantages
    • Only 1 month historical data
    • Topic profiles expire after 1 week
    • Not intuitive
  • 8. Alterian
    • Advantages:
    • Easy to start using, requires little training
    • Features a dashboard
    • Robust demographic data
  • 9. Alterian
    • Disadvantages:
    • Long load times
    • Excel exports are missing data
    • Only 30k results stored at one time
    • Data presented solely in bar graphs
  • 10. Sysomos- Heartbeat
    • Advantages
    • High accuracy of 83-87% recorded on automated sentiment
    • Easy to monitor competitor data
    • Offers demographic data
    • Easy-to-read dashboard
  • 11.
    • Disadvantages
    • Graphs only available as line graphs- not customizeable
    • 2-3 hour lag on data
    Sysomos- Heartbeat
  • 12. Sysomos MAP
    • MAP is a research tool rather than a day-to-day monitoring tool
    • Advantages
    • Data goes back two years
    • No restriction on number of search terms
    • Robust demographic data
    • Search results in real time
  • 13.
    • Disadvantages
    • Not as useful for day-to-day monitoring for an ongoing account.
    • Price
    Sysomos MAP
  • 14. Free Tools:
    • Social Search Engines:
      • IceRocket – www.icerocket.com
      • Social Mention – www.socialmention.com
    • Twitter Applications:
      • Tweet Deck – www.tweetdeck.com
      • CoTweet – www.cotweet.com
      • HootSuite – www.hootsuite.com
      • TweetReach – www.TweetReach.com
      • Bitly – www.bitly.com (+)
    • Facebook Applications:
      • Kurrently – www.kurrently.com
      • Facebook Search
  • 15. Free Tools Continued:
    • Finding influencers:
      • Twiangulate – www.twangulate.com
      • Klout – www.Klout.com
      • Twitter Grader – www.twitter.grader.com
      • Blog Rank – http://www.invesp.com/blog-rank
      • Compete.com
      • Quantcast.com
      • Technorati
  • 16. Free Tools Continued:
    • Social media collaboration and management tools:
      • Ping.FM
      • FriendFeed
    • Google Reader: (CRT/tanaka’s Reader):
      • https://www.google.com/accounts/ServiceLogin?service=reader&passive=1209600&continue=http://www.google.com/reader/&followup=http://www.google.com/reader/
        • Username: [email_address]
        • Password: whatcanbe
  • 17. Free Tools Continued:
    • Basic Google Search Syntax:
      • http ://www.google.com/support/websearch/bin/static.py?hl=en&page=guide.cs&guide=1221265&answer=136861&rd=1
      • Google Blog Search
      • Phrase search: “”
      • Search a single website: “keyword” site:www.domain.com
        • Works to search only government sites, too -- “keyword” site:.gov
      • Exclude terms: -
      • Exact term: +
      • OR
  • 18. Thank You!