Your SlideShare is downloading. ×
0
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Sm monitoring training7.18
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sm monitoring training7.18

241

Published on

Social Media Monitoring Slide Deck

Social Media Monitoring Slide Deck

Published in: Lifestyle, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
241
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Monitoring Training July 17, 2011
  • 2. Social Media Monitoring <ul><li>Provides a snapshot of a company’s reputation online. </li></ul><ul><li>Tracks the progress of a crisis. </li></ul><ul><li>Identifies new areas where we can engage with stakeholders. </li></ul><ul><li>Enables us to research new business. </li></ul>
  • 3. What do we use tools for? <ul><li>Online Reputation Audit/NBS research </li></ul><ul><li>See where the brand conversations are happening online </li></ul><ul><li>Analyze competitor conversations </li></ul><ul><li>Identify areas for additional engagement </li></ul>
  • 4. What do we use tools for? <ul><li>Crisis </li></ul><ul><li>Export tweets and sort by user followers. This allows us to figure out who to respond to. </li></ul><ul><li>Export blog posts, search for compete statistics and decide who to respond to. </li></ul><ul><li>Use graphs to track the volume of conversation, and where the conversation is taking place </li></ul>
  • 5. Top monitoring services <ul><li>Radian6 </li></ul><ul><li>Alterian SM2 </li></ul><ul><li>Sysomos </li></ul><ul><ul><li>MAP </li></ul></ul><ul><ul><li>Heartbeat </li></ul></ul><ul><li>Key Differences between tools: </li></ul><ul><li>Some are more robust for research </li></ul><ul><li>Others are more geared toward day-to-day monitoring from a single location </li></ul>
  • 6. Radian6 <ul><li>Advantages </li></ul><ul><li>Near real-time data- excellent crisis support </li></ul><ul><li>Data can be graphed in a number of ways-useful for client reporting </li></ul><ul><li>Loads quickly </li></ul><ul><li>Easy to set up advanced searches </li></ul>
  • 7. Radian6 <ul><li>Disadvantages </li></ul><ul><li>Only 1 month historical data </li></ul><ul><li>Topic profiles expire after 1 week </li></ul><ul><li>Not intuitive </li></ul>
  • 8. Alterian <ul><li>Advantages: </li></ul><ul><li>Easy to start using, requires little training </li></ul><ul><li>Features a dashboard </li></ul><ul><li>Robust demographic data </li></ul>
  • 9. Alterian <ul><li>Disadvantages: </li></ul><ul><li>Long load times </li></ul><ul><li>Excel exports are missing data </li></ul><ul><li>Only 30k results stored at one time </li></ul><ul><li>Data presented solely in bar graphs </li></ul>
  • 10. Sysomos- Heartbeat <ul><li>Advantages </li></ul><ul><li>High accuracy of 83-87% recorded on automated sentiment </li></ul><ul><li>Easy to monitor competitor data </li></ul><ul><li>Offers demographic data </li></ul><ul><li>Easy-to-read dashboard </li></ul>
  • 11. <ul><li>Disadvantages </li></ul><ul><li>Graphs only available as line graphs- not customizeable </li></ul><ul><li>2-3 hour lag on data </li></ul>Sysomos- Heartbeat
  • 12. Sysomos MAP <ul><li>MAP is a research tool rather than a day-to-day monitoring tool </li></ul><ul><li>Advantages </li></ul><ul><li>Data goes back two years </li></ul><ul><li>No restriction on number of search terms </li></ul><ul><li>Robust demographic data </li></ul><ul><li>Search results in real time </li></ul>
  • 13. <ul><li>Disadvantages </li></ul><ul><li>Not as useful for day-to-day monitoring for an ongoing account. </li></ul><ul><li>Price </li></ul>Sysomos MAP
  • 14. Free Tools: <ul><li>Social Search Engines: </li></ul><ul><ul><li>IceRocket – www.icerocket.com </li></ul></ul><ul><ul><li>Social Mention – www.socialmention.com </li></ul></ul><ul><li>Twitter Applications: </li></ul><ul><ul><li>Tweet Deck – www.tweetdeck.com </li></ul></ul><ul><ul><li>CoTweet – www.cotweet.com </li></ul></ul><ul><ul><li>HootSuite – www.hootsuite.com </li></ul></ul><ul><ul><li>TweetReach – www.TweetReach.com </li></ul></ul><ul><ul><li>Bitly – www.bitly.com (+) </li></ul></ul><ul><li>Facebook Applications: </li></ul><ul><ul><li>Kurrently – www.kurrently.com </li></ul></ul><ul><ul><li>Facebook Search </li></ul></ul>
  • 15. Free Tools Continued: <ul><li>Finding influencers: </li></ul><ul><ul><li>Twiangulate – www.twangulate.com </li></ul></ul><ul><ul><li>Klout – www.Klout.com </li></ul></ul><ul><ul><li>Twitter Grader – www.twitter.grader.com </li></ul></ul><ul><ul><li>Blog Rank – http://www.invesp.com/blog-rank </li></ul></ul><ul><ul><li>Compete.com </li></ul></ul><ul><ul><li>Quantcast.com </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>
  • 16. Free Tools Continued: <ul><li>Social media collaboration and management tools: </li></ul><ul><ul><li>Ping.FM </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><li>Google Reader: (CRT/tanaka’s Reader): </li></ul><ul><ul><li>https://www.google.com/accounts/ServiceLogin?service=reader&passive=1209600&continue=http://www.google.com/reader/&followup=http://www.google.com/reader/ </li></ul></ul><ul><ul><ul><li>Username: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Password: whatcanbe </li></ul></ul></ul>
  • 17. Free Tools Continued: <ul><li>Basic Google Search Syntax: </li></ul><ul><ul><li>http ://www.google.com/support/websearch/bin/static.py?hl=en&page=guide.cs&guide=1221265&answer=136861&rd=1 </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><ul><li>Phrase search: “” </li></ul></ul><ul><ul><li>Search a single website: “keyword” site:www.domain.com </li></ul></ul><ul><ul><ul><li>Works to search only government sites, too -- “keyword” site:.gov </li></ul></ul></ul><ul><ul><li>Exclude terms: - </li></ul></ul><ul><ul><li>Exact term: + </li></ul></ul><ul><ul><li>OR </li></ul></ul>
  • 18. Thank You!

×