Intern Group Project By:
Objectives <ul><li>Create awareness and exploit Finish Line’s key attributes to offer customers the best selection when co...
Strategy   <ul><li>With the marketing efforts of Finish Line and its vendors the same overall message of having the best s...
SWOT <ul><li>Strength </li></ul><ul><li>Financially stable, no debt </li></ul><ul><li>Supply chain </li></ul><ul><ul><li>3...
Competitive Analysis
Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertis...
Research Findings
Recommendations <ul><li>Offer more incentive if the consumers shoe size is currently unavailiable, </li></ul><ul><ul><li>C...
Future Trends
Media Plan
Mobile Poster Generate traffic to the mobile site   For roughly two-thirds for teens and twenty-something students, daydre...
Mobile   Cont. <ul><li>Text </li></ul><ul><li>Proximity </li></ul><ul><li>Radio Apps </li></ul><ul><li>Mobile Games </li><...
Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing a...
GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
Online 180 million  US visitors watch videos every month. That comes to  85%  of all Internet consumers,  200 videos  per ...
<ul><li>81% of teens play online games on their computer </li></ul><ul><li>Ninety-seven percent of young respondents play ...
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  1. 1. Intern Group Project By:
  2. 2. Objectives <ul><li>Create awareness and exploit Finish Line’s key attributes to offer customers the best selection when compared to its competitors. </li></ul><ul><li>Maintain an ongoing relationship with the primary target audience encouraging brand loyalty with Finish Line. </li></ul><ul><li>Reinforcing our focus rather than targeting short term profits will add value to the Finish Line brand. </li></ul>
  3. 3. Strategy <ul><li>With the marketing efforts of Finish Line and its vendors the same overall message of having the best selection of products will be spread consistently throughout a media plan as well as in store. Aided brand awareness will be used to create un-aided awareness for long term increases with the Finish Line brand. </li></ul>
  4. 4. SWOT <ul><li>Strength </li></ul><ul><li>Financially stable, no debt </li></ul><ul><li>Supply chain </li></ul><ul><ul><li>3.1 turnover </li></ul></ul><ul><li>Reputation in the marketplace </li></ul><ul><li>Right product at the right time </li></ul><ul><ul><li>DC has RF technology </li></ul></ul><ul><ul><li>Perpetual inventory system to review each item by class and SKU </li></ul></ul><ul><li>Weakness </li></ul><ul><li>Low brand awareness </li></ul><ul><li>Little advertising </li></ul><ul><li>Opportunity </li></ul><ul><li>Invest 300M free cash flow </li></ul><ul><li>Well established premium position in a market niche </li></ul><ul><ul><li>Leadership position in running and growing basketball </li></ul></ul><ul><li>Retail market revamping after financial crisis </li></ul><ul><li>Online presence </li></ul><ul><li>Improve E Commerce sales </li></ul><ul><li>Threat </li></ul><ul><li>Supplier Power </li></ul><ul><ul><li>Nike consisted of 61% of total purchases in 2011 </li></ul></ul><ul><ul><li>82% from five largest suppliers </li></ul></ul><ul><li>Large athletic stores and large department stores as well as small customized athletic stores </li></ul><ul><li>Rise in commodity prices (i.e. cotton and oil) </li></ul><ul><li>Availability of attractive leased store locations due to economic volatility </li></ul>
  5. 5. Competitive Analysis
  6. 6. Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertising Opposed to Finish Lines $19,500,000 spent on advertising in 2011
  7. 7. Research Findings
  8. 8. Recommendations <ul><li>Offer more incentive if the consumers shoe size is currently unavailiable, </li></ul><ul><ul><li>Complimentary Finish Line gift (socks, sports band, laces) </li></ul></ul><ul><li>Real time inventory check by scanning shoe first </li></ul>
  9. 9. Future Trends
  10. 10. Media Plan
  11. 11. Mobile Poster Generate traffic to the mobile site For roughly two-thirds for teens and twenty-something students, daydreaming is followed closely by “Texting” as a favored in-class distraction. <ul><li>Game Banners </li></ul><ul><ul><li>46% of teens play games on their phones </li></ul></ul>
  12. 12. Mobile Cont. <ul><li>Text </li></ul><ul><li>Proximity </li></ul><ul><li>Radio Apps </li></ul><ul><li>Mobile Games </li></ul><ul><li>Groupon </li></ul>
  13. 13. Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing anything with the brands that are there: The TRU Study confirms that relatively few respondents fan, friend, or follow brands they like online.
  14. 14. GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
  15. 15. Online 180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month , reports Media Posts via Digital Trends
  16. 16. <ul><li>81% of teens play online games on their computer </li></ul><ul><li>Ninety-seven percent of young respondents play video games </li></ul>http://www. slideshare .net/ coolstuff /the-brand-gap?type= powerpoint

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