Create awareness and exploit Finish Line’s key attributes to offer customers the best selection when compared to its competitors.
Maintain an ongoing relationship with the primary target audience encouraging brand loyalty with Finish Line.
Reinforcing our focus rather than targeting short term profits will add value to the Finish Line brand.
With the marketing efforts of Finish Line and its vendors the same overall message of having the best selection of products will be spread consistently throughout a media plan as well as in store. Aided brand awareness will be used to create un-aided awareness for long term increases with the Finish Line brand.
Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertising Opposed to Finish Lines $19,500,000 spent on advertising in 2011
Offer more incentive if the consumers shoe size is currently unavailiable,
Complimentary Finish Line gift (socks, sports band, laces)
Real time inventory check by scanning shoe first
Mobile Poster Generate traffic to the mobile site For roughly two-thirds for teens and twenty-something students, daydreaming is followed closely by “Texting” as a favored in-class distraction.
46% of teens play games on their phones
Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing anything with the brands that are there: The TRU Study confirms that relatively few respondents fan, friend, or follow brands they like online.
GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
Online 180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month , reports Media Posts via Digital Trends
81% of teens play online games on their computer
Ninety-seven percent of young respondents play video games