Choosing Your Pre-Sell Tactic And Writing The Content
This will be one of your longest lessons, because just like research, having a killer pre-sell
is essential to creating a successful campaign. Having covered mostly practical lessons
thus-far, you will now focus a little more on the theory before you get back to taking action.
What Exactly Is Pre-Selling?
Put simply, it's an art worth your learning. Not only is it an art to get your website visitors to
click your affiliate link, it is equally important to have them in the right frame of mind to
make a purchase. If you get good enough, your visitors won't even bother reading the
merchants sales page, instead they'll be frantically searching for the 'BUY NOW' button.
Why Is Pre-Selling So Important?
If you think about it, the only thing that separates a buyer from a browser is your content.
Everything from your website layout, design, words, colours, images, and even videos.
Great content is still key, and could mean the difference between a 20% conversion rate,
or 0.5% conversion rate. I've seen conversions even lower than that, and higher too!
What I'm eluding to is that your pre-selling is extremely important and will have an
immense effect on your income. Need I say more?

So What Are The Basic Principles Of Pre-Selling?
This all ties in with your research phase, because once you know your target market, you
then need to understand them. The better you understand what triggers your target
market emotionally, the more relevant your pre-selling will be, and the higher conversions
you will experience. So in order to understand your target market, ask these questions:
• Who are they?
• How old is the average searcher?
• How experienced is the audience with the internet?
• Why are they searching for the keyword?
• What problem do they have and what are the negatives surrounding it?
• What do they want?
• Are they searching for a review?
• Do they require some general information?
• Would they prefer a guide to solve their problem?
The most important question you could ask is: “What do they want?” … it doesn't matter
how good your sales tactics are, if you don't deliver the goods, you've just lost another
visitor because your website doesn't give them the information that they are looking for.
Internet users are impatient, and if what they are searching for isn't easy to find, they'll just
visit another site... and make a purchase through someone else.
Essentially your pre-selling goal should be to answer their initial question, and soft-sell
them on the solution in a way that compels them to make a purchase. So for your domain
and keyword selection, jot down the answers to the above questions in order to
understand what your desperate buyers needs are, then you may move on and develop
some content for them!

How About A Practical Example Of Pre-Selling?
For this example the Internet user has typed: “AllXClub Review” into Google search
function. From this alone, we can see that the user is using a product name, so they are
actively searching for a HIGH QUALITY review before they go ahead with the purchase.
Now we know the user doesn't want a biased review that doesn't actually answer any of
their concerns, they want to find a real review, and they will keep searching until they find
it, read it, and click on that marketers affiliate link to make the purchase.
Since AllXClub isn't a simple weight loss product, and an actual business opportunity that
people are already earning thousands of dollars a month with, the user is searching for
information that will help them decide whether or not they can do it too. So it NEEDS to...
...Answer Their Concerns!
In this case, they are also actively searching for a team that is professional and can help
them succeed with AllXClub, so it needs to look and feel professional. You can't pre-sell
them with a scrappy website, it needs to be a package that includes interactive content, so
graphics, great content, and even videos are great tools to help you pre-sell the user.
So you would immediately present them with an in-depth and unbiased review of the
AllXClub business opportunity. You want to cover the important issues that are usually
associated with a home business opportunity, then deal with certain important aspects that
are critical to AllXClub, guiding them through the process in a manner that answers most
but not all their questions.
Throughout the review, you want to present them with easy opportunities to click on your
affiliate link and get the rest of the details, before they make a purchase and join your
team. Keeping it informational without any pressure to join is your best bet for this review.
Click Here For An Example AllXClub Review That Converts

Deciding On Your Angle Of Attack
Elaborating on the “What Does The User Want?” question, you need to successfully
capture the users attention, so your pre-selling style is important to consider. So if the user
is searching for a review, give them exactly that... you'll lose them if you give them a
comparison or story pre-sell.
Some Useful Links
• Forbidden Psychological Tactics
• Amazing Sales Persuasion

Review Website
There are 2 types of review websites, one that compares a few different websites and then
has a clear winner that you want the user to click through to and make a purchase on. But
the main one that you will deal with will be the single product review, especially if you are
targeting popular products such as AllXClub where people are actively searching for a
review on THAT product.
As explained above in the example, your review website will have a single, honest review
right at the top of the website in full view of the viewer. There is no need to become a
salesman here, all you need to do is provide the relevant information and some cloaked
affiliate links. Forget about those tacky 5 star ratings, just focus on quality content that
compels the user to read on.
Depending on the product you are reviewing, you will need to decide if the user is
interested in a long and elaborate review, or a quick short factual one. I usually opt for the
longer reviews with more content as I can explain the points and add some extra material
that is relevant, you usually only get one chance at converting that visitor, so do it right!
In your review, you should try and involve the emotions of the reader by establishing a
relationship which leads them to trusting your final verdict. If you really want to up the
ante and sell the reader, it's OK to do so at the end of the review once trust has been
established.
A word of note, there is an exception to when I will actually use a short review, and that is
usually when I am selling a physical product that gets shipped via mail. In that case, I
would present all the facts about the product as a list of benefits and then re-direct them to
the purchase page. Maybe a quick comparison with an inferior product to highlight the
benefits, but that's all.
Use your better judgement and test as you go, remember that nothing is set in concrete.
The beautiful thing about Internet marketing is that you can refine every campaign to
squeeze more and more conversions out of the one campaign. If you are prepared to
improve your campaigns, over time you can easily increase a 1% conversion rate to a 20%
conversion rate!

Story Website
This type of pre-selling style is better suited to websites that are targeting general
keywords, so they are not product related and may cover questions such as “Best Way To
Get Rid Of Acne”, and “Best Way To Build Muscle”, and “Best Way To Make Money
Online”, etc...
The structure is a little different, but as all content, your intro needs to get the reader
interested. Then start by writing about the negatives surrounding the main problem in
order to identify with the reader. Then continue by explaining all the things that you have
tried, but didn't work. And then finish off with the killer message of what did work for you,
but be sure to include at least one or two points that you didn't like about the product to
make it more believable. Then re-direct them:
Example: I hope you found this information useful, you can click here to check it out.
There are no secrets to pre-selling with the story telling website, just make sure that you
keep it interesting, make it sound like you've been in the readers shoes (good research will
help you do that), and keep it concise as not to bore the reader to death. Let's take a
closer look:
• Keep it interesting by using short, powerful sentences that leave clues to the fact
that you did find a solution, but won't reveal it until the end of the story.
• Create trust by relating to the reader and letting them know that you used to be just
like them, and that you know exactly what they are going through.
• Keep it concise, but don't forget to tell a detailed story. A story that is too long will
result in unread parts, and the user will click your affiliate link without being pre-
sold! A deadly no-no that will decrease your conversion rate.
This pre-selling method works best in markets where you can give the reader a tip on
something, especially if the keywords include the phrase “how to”. A “how to” answers their
question and simultaneously serves to get them interested, increasing their trust with you
because you actually know what you are talking about. Using this method, you need to
build rapport.

Choosing Suitable Themes For Your Website
So by now you know what angle of attack you are going to take, the important
characteristics of your target market, and now it's time to choose your theme. The most
important thing to remember is that your theme should reflect your overall theme of the
site. You won't have much luck with a flashy website selling to elderly women... just
remember that CONGRUENCE is the key!
Your theme must be congruent with the rest of your sites content. Your aim is to convert
the maximum number of visitors to buyers, as opposed to winning some lustrous design
awards. For the vast majority of niches, it's better to keep things as simple as possible.
Here are some tips:
• Have a small header because your visible section of the website above the fold is
extremely valuable, your reader will get an instant impression, give quality content.
• Clean and simple so the content is easy to read works wonders. Sometimes you will
add a sidebar for links, sometimes not... just use your own judgement here.
• Review websites need to look professional, so follow the rules for such an outcome.
• Story websites need to look personal, so something even simpler will do.
That's all for now! Do your research and develop your angle of attack because the next
lesson will show you exactly how to structure your website for Google domination.
To Your Success!
Wealthy Affiliate Scam Review