Research… Research… Research…
Before we get to the essentials and the fun part, I must let you know that most websites I
build are based almost entirely around one keyword phrase, and are well above standard
1% conversion rates.
Doing so allows me to focus with laser sharp accuracy on the target market, and makes
life easier than saying you’re A-B-C’s when it comes down to getting ranked on page 1 of
Google, and that should ultimately be your goal for free traffic. This is the key ingredient
to an automated income!
Now the reason that so much time goes into the research phase, is the simple fact that
choosing a “bad” keyword will make you no money at all. On the other hand, a “good”
keyword will see you in profit for months and years into the future.
Let’s take a look at what characteristics a good keyword has:
• There must be products on the market associated to the keyword. If there are no
products to re-direct people to, then what sort of money are you expecting?
• Your keyword should be easily marketed to. So essentially your keyword is based
around a problem or a solution that people would spend money on.
• Monthly search volume on Google should ideally be a minimum of 2,000 and a
maximum of infinity. Although the higher the number, the more competitive.
• Speaking of competition, a low level of competition is ideal. Usually no more than
10,000 “exact” competing pages, otherwise you might not rank on Google page 1.
Now that you know the basics, it is important that you understand what all this means.
Your success with Internet marketing relies solely on your ability to conduct the proper
research and launch campaign after PROFITABLE campaign.

Products Matching Desperate Buyer Needs
As mentioned above, there must be products on the market associated to the keyword. If
there are no products to re-direct people to, then what sort of money are you expecting? If
you don’t know yet… absolutely none, nada, nothing!
The quick method to see if your niche is going to be profitable, would be do a quick search
on Google and see how many competing Adwords ads are for the term. If there are many,
then that is a good sign that people are already making money.
Why? Because these Internet marketers pay top dollar to have their tiny ad clicked on by
the consumer, and they won’t be in business too long if they are not earning money.
There are many other ways to determine whether or not there are products on the
market that cater for your desperate buyers, too many to mention here. At this stage
though, you just want to make sure there are products on the market that hungry and
desperate buyers are spending money on.
Lot’s of times I will simply choose a product that is selling like crazy, and then build my
campaign around that niche or sub-niche. There really is no better way!

Keywords That Are Easily Marketed To
Now that you know what sort of products you may promote within a particular niche, you
need to zero in on the money keywords before making a decision.
As mentioned above, your keyword should be easily marketed to. So essentially your
keyword is based around a problem or a solution that people would spend money on. This
will most likely discount the word FREE as that is not a buying word; you need to find
people on the verge of buying for this to work.
This brings us to what we Internet marketers like to call “browsing keywords”. These are
generally very vague and untargeted, so they are not what you are looking for. Some
examples include: cars, weight loss, make money, etc…
So naturally such keywords will be almost impossible to rank for, and they are not buying
keywords, they are browsing keywords, so don’t bother with them!
By rule of thumb, your keywords must be related to buying words, and/or are closely
related to what the product offers. Long tail keywords are generally better as they are
laser focused to your target market, and the average monthly search on Google should be
a minimum of 2,000 desperate buyers.

Lots Of Desperate Buyers Searching On Google
As mentioned above, monthly search volume on Google should ideally be a minimum of
2,000 and a maximum of infinity. Although the higher the number, the more competitive. It’s
your job to find a happy medium!
Any less than that and it probably won’t be worth your time to base a whole website
around, leave the smaller searched keywords for article marketing.
Your keyword research is probably the most important part of your campaign, so
don’t cut any corners or your back pocket will suffer. My personal rule that I apply to my
Internet marketing campaigns goes a little something like this:
“For every hour that I research, I earn a potential $100,000… so if I do 10 hours of
research I will make a minimum of $1million for that particular campaign… and it will be on
autopilot, so don’t be LAZY and do the work now to reap the rewards later… if this bothers
you then quit Internet marketing altogether!”
The above statement is actually stuck on my wall in my study on an A3 piece of paper, on
my fridge, and in my walk-in wardrobe. I do this to continually remind myself of how
important it is to do the proper research, and my results speak for themselves.
Unfortunately I am only human and complacency or laziness can get the better of me at
times, so I simply walk away and get back to it later. This prevents any costly rushed
decisions.
I suggest you do the same as I learnt the hard way, so learn from my mistakes. Just
remember not to be lazy with your keyword research, and keep searching until you
find the awesomeness that you are looking for. That awesomeness is the golden ticket,
reason being, many will quit well before they dig deep enough, leaving untapped millions
for those with the patience and persistence!
Before launching a campaign and finalizing your keyword, ask yourself this question: Will
desperate buyers still be searching this term for years to come?
That is the perfect way to determine if you have done the proper research, because if
people will forever be searching your keyword… your website will forever be right there for
them to navigate to and make a purchase through. Every now and then you will need to
boost your SEO to stay on page 1, but the work is minimal if you know how… I’ll talk more
about that in further lessons where I reveal all the overlooked secrets of SEO.
Let me give you some numbers from a website that is still making me money to this day, it
is a smaller amount than my recent additions, but if you consider the power of duplication,
the numbers add up very nicely!
• 2,300 visitors
• 29 customers
• $42 dollars a sale
• $1,218 in total monthly profit
As you can see, that adds up nicely over the year for a decent chunk of change. What if
YOU had 10 sites with those figures? Anyway, moving on…

Low Number Of “Exact” Competition On Google
As mentioned above, a low level of competition is ideal. Usually no more than 10,000
“exact” competing pages, otherwise you might not rank on Google page 1. There are
obvious exceptions, especially if you use some of my SEO techniques revealed in future
lessons, but let’s stick to the easy pickings for now.
Quiet often people mistake my sites as being black hat, or illegal in nature, and claim that I
am somehow cheating the system to rank on page 1 of Google each and every time…
more often than not on the TOP spot! If that were the case, I would be permanently
banned from Google for all “illegal” sites, but I’m not, so it goes to show that I am doing
something right.
The main reason my technique works so well is because I provide relevant content to
desperate buyers, and Google is all about relevancy as they only want to promote the sites
that will help internet browsers, not some spam sites.
Getting back to the level of competition, no more than 10,000 “exact “ competing pages,
that way you can build your experience at creating money making sites, and then expand
to more competitive terms once you learn some SEO tricks. Get the basics right and the
rest will fall into place as your experience grows.
Now what is “exact”? Practically, it’s the EXACT amount of pages that you are
essentially competing with to rank on page 1 of Google. To find out, simply type your
“profitable keyword term” on Google search, including the quotations!
Follow that as the general rule of thumb, although sometimes it will be inaccurate due to
authority sites dominating page 1 of Google, ALWAYS use your common sense though
and check that out before making the final keyword decision. The last thing you want to do
is compete with 10-year-old authority sites with massive respect from Google; trying to
rank above them is suicide.
Don’t get too hung up on all this, as you’ll quickly come to recognize what is what with a
little experience under your belt. The main thing is to take action and to earn as you learn,
and 6th spot on page 1 of Google is better than no spot at all!

In Conclusion
Finding a profitable niche, a profitable target market, and associated profitable keywords is
the first part to setting up a successful Internet marketing campaign.
It doesn’t matter if you are promoting Twitter Cash as an affiliate, AllXClub as a
distributor, or even your own physical product you manufacture in the basement. The
same guiding principles remain;
Research… Research… Research!
So far, you have discovered what attributes you should be looking for when researching
your opportunity. It’s a combination of hungry buyers, profitable products to promote,
keywords related to buying/problems/solutions, a moderate amount of search engine
traffic, and acceptable levels of competition.
I suggest you revise this lesson and play around a little to see what you can come up with.
The next lesson will cover in DEPTH, exactly how I do it, and how you can copy my every
move to discover your own successful Internet marketing campaigns like clockwork.
You know what they say:
“Give a man/woman a fish and he’ll/she’ll eat for a day, teach a man/woman how to fish
and he’ll/she’ll eat for a lifetime!”
To Your Success,
Wealthy Affiliate Scam Review.