Mike Litson
Asian Search Marketing
Overview
Summary
1. Market Shares
2. Search Percentages
3. Naver Layout
4. KIN
5. Cafes
6. Websites
7. Libra
8. Daum
9. Ba...
Stats
Language Spanish Arabic Chinese
(mandarin)
Japanese Korean English
Percentage
of web
6% 3% 12-22%
(estimates)
8% 2% ...
Naver Search
http://bit.ly/12igDdD
Yes That’s The 1st Page
Kin
Cafe
Cafe
Overview
Libra
Baidu
Baidu Layout
Baidu Traffic
Baidu PPC
Baidu results directly change
as a result of paid campaigns
going up and down!
Not sure if your
content is ok fo...
What sort of links
Onsite
• Meta Keywords still hugely important
• Keywords in Titles, Descriptions, Htags etc
• They’ve had their Panda
• Qu...
Weibo
Baidu Share
•Baidu Bookmarks
•Weibo Sina
•Weibo Tencant
•Pengyou (Tencent)
•Renren
•QZone
•Kaixin
•Douban
•Sohu Weibo
•MSN...
Baidu Video Buyouts
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SEO and Social for the Korean and Chinese Markets, best to see the sound file that goes with it as it's quite image heavy.

Published in: Technology, Business
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Aac pres

  1. 1. Mike Litson Asian Search Marketing
  2. 2. Overview Summary 1. Market Shares 2. Search Percentages 3. Naver Layout 4. KIN 5. Cafes 6. Websites 7. Libra 8. Daum 9. Baidu Layout 10. Baidu Traffic Example 11. Baidu PPC and Search Intergration 12. Spam 13. On Site – Key Points 14. Weibo 15. Baidu Share 16. Baidu Video Expansion
  3. 3. Stats Language Spanish Arabic Chinese (mandarin) Japanese Korean English Percentage of web 6% 3% 12-22% (estimates) 8% 2% 27% (60% of sites have English Available) Number of Searchers 153m 66m 444m 99m 40m 540m *number of searches stats 2011, percentage 2013
  4. 4. Naver Search http://bit.ly/12igDdD Yes That’s The 1st Page
  5. 5. Kin
  6. 6. Cafe
  7. 7. Cafe
  8. 8. Overview
  9. 9. Libra
  10. 10. Baidu
  11. 11. Baidu Layout
  12. 12. Baidu Traffic
  13. 13. Baidu PPC Baidu results directly change as a result of paid campaigns going up and down! Not sure if your content is ok for Baidu, the PPC team will tell you. I recommend baiduhk.co.hk
  14. 14. What sort of links
  15. 15. Onsite • Meta Keywords still hugely important • Keywords in Titles, Descriptions, Htags etc • They’ve had their Panda • Quantity of links equally if not more important if not more so than quality • No real penalties for spammy links • CTR is HUGELY important • Internal linking from content is liked • Consistent daily increases in links • Content length should be about 1k words and up • Display keywords in pinyin in the URL • You need to use Baidu webmaster tools. • Formatting around KWs • Keyword density • Try to get Chinese hosting
  16. 16. Weibo
  17. 17. Baidu Share •Baidu Bookmarks •Weibo Sina •Weibo Tencant •Pengyou (Tencent) •Renren •QZone •Kaixin •Douban •Sohu Weibo •MSN •QQ Bookmarks •Tao Jianghu Baidu Post Bar •Sohu White Society
  18. 18. Baidu Video Buyouts
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