Otterbein U Marketing Plan Presentation

554 views
513 views

Published on

Class Presentation for a Marketing Plan for the Courtright Library at Otterbein University.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
554
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Otterbein U Marketing Plan Presentation

  1. 1. Shelly Miller Tony Nguyen
  2. 2. About the University  Small Liberal Arts College  19 Academic Departments  Exponential Growth  Increased Diversity  Undergoing Academic Change
  3. 3. About Courtright Library  Declining Usage Statistics  High Traffic  Early Adopter of Information Literacy Skills
  4. 4. Challenges  Space limitations  Staff limitations  Faculty/Administration Indifference  Uniform Communication
  5. 5. Target Population Department Teaching Faculty/Staff Business 11 Nursing 21 Psychology 7 Physics and Astronomy 12 Chemistry and Biochemistry 9 English Language and Literature 14 Center for Teaching and Learning 2 Academic Support Center 6 Total Target Market 82
  6. 6. The Product  Consultation  Support  Syllabus Review  Training Sessions
  7. 7. What is Information Literacy  Tool Literacy  Resource Literacy  Social-Structural Literacy  Research Literacy  Publishing Literacy
  8. 8. Goals  Increase the library and teaching faculty partnerships at Otterbein University.  Increase the number of information literacy instruction programs and opportunities in the classroom.
  9. 9. Example Strategy: Portal  Streamline Interface  Push Content  Reinforce Message
  10. 10. Screen Shot Example Before
  11. 11. Screen Shot Example Before
  12. 12. Screen Shot Example After
  13. 13. Screen Shot Example After
  14. 14. Predicted Outcome  Navigation  Traffic  Usage
  15. 15. Example Strategy 2: The Event  Kathy Krendle, President of Otterbein University  Inspire commitment  Administrative and Faculty Support
  16. 16. Take-Aways  Brochure  Notepad  Pencil  Totebag
  17. 17. Predicted Outcome  Increased Commitment  Recognition of Services  New Partnerships

×