Netsquared 2008 05 28 Mashups require commons Mike Linksvayer Creative Commons Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

Agenda Affiliation (CC in zero to few minutes, depending on familiarity) What makes a mashup (seriously)? What makes these mashups (audience)? What makes mashups interesting? Commons-enabling mashups (both meanings) Discuss

Affiliation (CC in zero to few minutes, depending on familiarity)

What makes a mashup (seriously)?

What makes these mashups (audience)?

What makes mashups interesting?

Commons-enabling mashups (both meanings)

Discuss

Original photo by Brooke Novak · Licensed under CC Attribution 2.0 · http://flickr.com/photos/brookenovak/337889974/ I AM NOT A

Creative Commons .ORG Nonprofit organization, launched to public December 2002 HQ in San Francisco Science Commons division in Boston ~60 international jurisdiction projects, coordinated from Berlin Foundation, corporate, and individual funding

Nonprofit organization, launched to public December 2002

HQ in San Francisco

Science Commons division in Boston

~60 international jurisdiction projects, coordinated from Berlin

Foundation, corporate, and individual funding

Enabling Reasonable Copyright Space between ignoring copyright and ignoring fair use & public good Legal and technical tools enabling a “Some Rights Reserved” model Like “free software” or “open source” for content/media But with more restrictive options Media is more diverse and at least a decade(?) behind software

Space between ignoring copyright and ignoring fair use & public good

Legal and technical tools enabling a “Some Rights Reserved” model

Like “free software” or “open source” for content/media

But with more restrictive options

Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>

Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Image &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_photo &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>

Rights Description vs. Rights Management Copy/use promotion vs. copy/use protection Encourage fans vs. discourage casual pirates Resource management vs. customer management Web content model vs. 20 th century content model Not necessarily mutually exclusive

Copy/use promotion vs. copy/use protection

Encourage fans vs. discourage casual pirates

Resource management vs. customer management

Web content model vs. 20 th century content model

Not necessarily mutually exclusive

DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

Digital Asset Management License-aware desktop search Content creation and media player integration Everyone needs DAM, not only media houses XMP; possible work with PLUS CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

License-aware desktop search

Content creation and media player integration

Everyone needs DAM, not only media houses

XMP; possible work with PLUS

CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

What makes a mashup?

MetaVid Wiki logo is a mashup MetaVid Wiki Logo · Licensed under CC Attribution-ShareAlike 2.0 · http://metavid.org

MetaVid is many mashups MetaVid design overview Licensed under CC Attribution-ShareAlike 2.0 http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

Reusing Bits Reusing Something had to exist prior, or nothing to “mash” Bits: most generic term; could be “Data” “Content” or “Media” or “Works of Authorship” or “Cultural Works” or ... “Software” Even worse, “Metadata”

Reusing

Something had to exist prior, or nothing to “mash”

Bits: most generic term; could be

“Data”

“Content” or “Media” or “Works of Authorship” or “Cultural Works” or ...

“Software”

Even worse, “Metadata”

What makes these mashups?

Interesting mashups cross boundaries Organizational Network Format Culture ...

Organizational

Network

Format

Culture

...

Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

Commons lower barriers to boundary crossing Also known as Lowering transaction costs Interoperability You already have (or don’t need) permission

Also known as

Lowering transaction costs

Interoperability

You already have (or don’t need) permission

20 th century For most, the human cultural experience was Read Only Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities.

For most, the human cultural experience was Read Only

Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities.

21 st century For many, the human cultural experience is or could be Read/Write . Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion. i.e., interesting mashups

For many, the human cultural experience is or could be Read/Write .

Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion.

i.e., interesting mashups

Rights/Autonomy issues for mashups ToS / Access Software Standards, protocols, formats Copyright Trademark Patents (shudder)

ToS / Access

Software

Standards, protocols, formats

Copyright

Trademark

Patents (shudder)

Being a good mashup citizen: network effects Use commons-based infrastructure Free/open source software Open standards/formats/protocols Make it possible for others to mash you up Open Access Data (see Science Commons) CC license (preferably a Free CC license) non-software works covered by copyright Publish your network service source code under a FLOSS license

Use commons-based infrastructure

Free/open source software

Open standards/formats/protocols

Make it possible for others to mash you up

Open Access Data (see Science Commons)

CC license (preferably a Free CC license) non-software works covered by copyright

Publish your network service source code under a FLOSS license

Demand Huge demand for digital creation equipment and services, which get better and cheaper all the time Huge demand for cultural works Great time for culture; professional creators need to get creative Expansion of copyright not creative, harmful secondary impacts Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/ Not a good mashup citizen

Huge demand for digital creation equipment and services, which get better and cheaper all the time

Huge demand for cultural works

Great time for culture; professional creators need to get creative

Expansion of copyright not creative, harmful secondary impacts

Great mashup citizen MetaVid design overview Licensed under CC Attribution-ShareAlike 2.0 http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

Discuss License http://creativecommons.org/licenses/by-sa/3.0/ Attribution Author: Mike Linksvayer Link: http://creativecommons.org Questions? [email_address] Image mashup by Beth Kanter Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/cambodia4kidsorg/306021623/

License

http://creativecommons.org/licenses/by-sa/3.0/

Attribution

Author: Mike Linksvayer

Link: http://creativecommons.org

Questions?

[email_address]