N2Y3: Mashups Require Commons

Netsquared 2008 05 28 Mashups require commons Mike Linksvayer Creative Commons Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

Agenda
Affiliation (CC in zero to few minutes, depending on familiarity)
What makes a mashup (seriously)?
What makes these mashups (audience)?
What makes mashups interesting?
Commons-enabling mashups (both meanings)
Discuss

Original photo by Brooke Novak · Licensed under CC Attribution 2.0 · http://flickr.com/photos/brookenovak/337889974/ I AM NOT A

Creative Commons .ORG
Nonprofit organization, launched to public December 2002
HQ in San Francisco
Science Commons division in Boston
~60 international jurisdiction projects, coordinated from Berlin
Foundation, corporate, and individual funding

Enabling Reasonable Copyright
Space between ignoring copyright and ignoring fair use & public good
Legal and technical tools enabling a “Some Rights Reserved” model
Like “free software” or “open source” for content/media
But with more restrictive options
Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable <rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <License rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/nl/"> <permits rdf:resource="http://creativecommons.org/ns#Reproduction"/> <permits rdf:resource="http://creativecommons.org/ns#Distribution"/> <requires rdf:resource="http://creativecommons.org/ns#Notice"/> <requires rdf:resource="http://creativecommons.org/ns#Attribution"/> <prohibits rdf:resource="http://creativecommons.org/ns#CommercialUse"/> <permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/> <requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/> </License> </rdf:RDF>

Machine Readable (Work) My Photoshop by <a rel=" cc:attributionURL " property=" cc:attributionName " href=" http://example.org/me "> My Name </a> is licensed under a <a rel=" license " href=" http://creativecommons.org/licenses/by/3.0/ " >Creative Commons Attribution 3.0 License</a>. Permissions beyond the scope of this license may be available at <a rel=" cc:morePermissions " href=" http://example.com/revenue_sharing_agreement ">example.com</a>.

Rights Description vs. Rights Management
Copy/use promotion vs. copy/use protection
Encourage fans vs. discourage casual pirates
Resource management vs. customer management
Web content model vs. 20 th century content model
Not necessarily mutually exclusive

DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

Digital Asset Management
License-aware desktop search
Content creation and media player integration
Everyone needs DAM, not only media houses
XMP; possible work with PLUS
CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

What makes a mashup?

MetaVid Wiki logo is a mashup MetaVid Wiki Logo · Licensed under CC Attribution-ShareAlike 2.0 · http://metavid.org

MetaVid is many mashups MetaVid design overview Licensed under CC Attribution-ShareAlike 2.0 http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

Reusing Bits
Reusing
Something had to exist prior, or nothing to “mash”
Bits: most generic term; could be
“Data”
“Content” or “Media” or “Works of Authorship” or “Cultural Works” or ...
“Software”
Even worse, “Metadata”

What makes these mashups?

Interesting mashups cross boundaries
Organizational
Network
Format
Culture
...

Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

Commons lower barriers to boundary crossing
Also known as
Lowering transaction costs
Interoperability
You already have (or don’t need) permission

20 th century
For most, the human cultural experience was Read Only
Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities.

21 st century
For many, the human cultural experience is or could be Read/Write .
Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion.
i.e., interesting mashups

Rights/Autonomy issues for mashups
ToS / Access
Software
Standards, protocols, formats
Copyright
Trademark
Patents (shudder)

Being a good mashup citizen: network effects
Use commons-based infrastructure
Free/open source software
Open standards/formats/protocols
Make it possible for others to mash you up
Open Access Data (see Science Commons)
CC license (preferably a Free CC license) non-software works covered by copyright
Publish your network service source code under a FLOSS license

Demand
Huge demand for digital creation equipment and services, which get better and cheaper all the time
Huge demand for cultural works
Great time for culture; professional creators need to get creative
Expansion of copyright not creative, harmful secondary impacts
Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/ Not a good mashup citizen

Great mashup citizen MetaVid design overview Licensed under CC Attribution-ShareAlike 2.0 http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

Discuss
License
http://creativecommons.org/licenses/by-sa/3.0/
Attribution
Author: Mike Linksvayer
Link: http://creativecommons.org
Questions?
[email_address]
Image mashup by Beth Kanter Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/cambodia4kidsorg/306021623/

N2Y3: Mashups Require Commons

by Mike Linksvayer on May 28, 2008

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N2Y3: Mashups Require Commons — Presentation Transcript