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Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
Media Web Meet-up 1: CC "Rock'n'Rebirth"
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Media Web Meet-up 1: CC "Rock'n'Rebirth"

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Presented at http://www.songbirdnest.com/node/2326

Presented at http://www.songbirdnest.com/node/2326

Published in: Economy & Finance, Technology
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  • 1. Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/nez/335035594/
  • 2. Creative Commons .ORG <ul><li>Nonprofit organization, launched to public December 2002 </li></ul><ul><li>HQ in San Francisco (around the corner) </li></ul><ul><li>Science Commons division in Boston </li></ul><ul><li>~60 international jurisdiction projects, coordinated from Berlin </li></ul><ul><li>Foundation, corporate, and individual funding </li></ul>
  • 3. Enabling Reasonable Copyright <ul><li>Space between ignoring copyright and ignoring fair use &amp; public good </li></ul><ul><li>Legal and technical tools enabling a “Some Rights Reserved” model </li></ul><ul><li>Like “free software” or “open source” for content/media </li></ul><ul><ul><li>But with more restrictive options </li></ul></ul><ul><ul><li>Media is more diverse and at least a decade(?) behind software </li></ul></ul>
  • 4. &nbsp;
  • 5. Six Mainstream Licenses
  • 6. Lawyer Readable
  • 7. Human Readable
  • 8. Machine Readable &lt;rdf:RDF xmlns=&amp;quot;http://creativecommons.org/ns#&amp;quot; xmlns:rdf=&amp;quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&amp;quot;&gt; &lt;License rdf:about=&amp;quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&amp;quot;&gt; &lt;permits rdf:resource=&amp;quot;http://creativecommons.org/ns#Reproduction&amp;quot;/&gt; &lt;permits rdf:resource=&amp;quot;http://creativecommons.org/ns#Distribution&amp;quot;/&gt; &lt;requires rdf:resource=&amp;quot;http://creativecommons.org/ns#Notice&amp;quot;/&gt; &lt;requires rdf:resource=&amp;quot;http://creativecommons.org/ns#Attribution&amp;quot;/&gt; &lt;prohibits rdf:resource=&amp;quot;http://creativecommons.org/ns#CommercialUse&amp;quot;/&gt; &lt;permits rdf:resource=&amp;quot;http://creativecommons.org/ns#DerivativeWorks&amp;quot;/&gt; &lt;requires rdf:resource=&amp;quot;http://creativecommons.org/ns#ShareAlike&amp;quot;/&gt; &lt;/License&gt; &lt;/rdf:RDF&gt;
  • 9. Rights Description vs. Rights Management <ul><li>Copy/use promotion vs. copy/use protection </li></ul><ul><li>Encourage fans vs. discourage casual pirates </li></ul><ul><li>Resource management vs. customer management </li></ul><ul><li>Web content model vs. 20 th century content model </li></ul><ul><li>Not necessarily mutually exclusive </li></ul>
  • 10. DRM Opportunity Cost <ul><li>Publishers did not create consumer value with new technologies </li></ul><ul><li>Did everything to prevent others from doing so </li></ul><ul><li>Inadvertently handed dominant position to Apple/iTunes </li></ul><ul><li>“Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies </li></ul>
  • 11. How many decades is music behind? <ul><li>Some evidence... </li></ul>
  • 12. Big changes in the majors
  • 13. Big changes in the majors
  • 14. Big stories in the majors
  • 15. Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0 http://flickr.com/photos/slushpup/223793270/
  • 16. Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0 http://flickr.com/photos/madanelu/70578470/
  • 17. Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0 http://flickr.com/photos/princedelwin/1583509412/
  • 18. Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0 http://flickr.com/photos/djimison/122815107/
  • 19. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/
  • 20. Nothing new
  • 21. No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0 http://flickr.com/photos/bovinity/144662978/
  • 22. Variable pricing - Magnatune http://blogs.magnatune.com/buckman/2004/12/country_analysi.html
  • 23. But symptomatic of a seismic shift
  • 24. Take this opportunity
  • 25. To do it right
  • 26. Media (The Web)
  • 27. The Open Media Web
  • 28. As Mozilla did for the web...
  • 29. Open Source
  • 30. Open Standards
  • 31. Open Content
  • 32. URL
  • 33. Playlist this
  • 34. Dead to the Web
  • 35. GET me a URL <ul><li>open formats </li></ul><ul><li>web metadata </li></ul><ul><li>packaging </li></ul><ul><li>media syndication </li></ul><ul><li>provenance </li></ul><ul><li>&lt;audio&gt; and &lt;video&gt; </li></ul><ul><li>... </li></ul>
  • 36. Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0 http://flickr.com/photos/fivedollarshake/304928424/
  • 37. Rebirth? <ul><li>Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time) </li></ul><ul><li>Rock’n’Roll industry is dying (and who cares) </li></ul><ul><li>Music is thriving as never before, and everyone can participate </li></ul><ul><li>A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry </li></ul>
  • 38. Create Opportunities
  • 39. Take It Away! <ul><li>License </li></ul><ul><ul><li>http://creativecommons.org/licenses/by-sa/3.0/ </li></ul></ul><ul><li>Attribution </li></ul><ul><ul><li>Author: Mike Linksvayer </li></ul></ul><ul><ul><li>Link: http://creativecommons.org </li></ul></ul><ul><li>Questions? </li></ul><ul><ul><li>[email_address] </li></ul></ul>Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0 http://flickr.com/photos/fabricio/456179395/

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