Media Web Meet-up 1: CC "Rock'n'Rebirth"

Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/nez/335035594/

Creative Commons .ORG
Nonprofit organization, launched to public December 2002
HQ in San Francisco (around the corner)
Science Commons division in Boston
~60 international jurisdiction projects, coordinated from Berlin
Foundation, corporate, and individual funding

Enabling Reasonable Copyright
Space between ignoring copyright and ignoring fair use & public good
Legal and technical tools enabling a “Some Rights Reserved” model
Like “free software” or “open source” for content/media
But with more restrictive options
Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable <rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <License rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/nl/"> <permits rdf:resource="http://creativecommons.org/ns#Reproduction"/> <permits rdf:resource="http://creativecommons.org/ns#Distribution"/> <requires rdf:resource="http://creativecommons.org/ns#Notice"/> <requires rdf:resource="http://creativecommons.org/ns#Attribution"/> <prohibits rdf:resource="http://creativecommons.org/ns#CommercialUse"/> <permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/> <requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/> </License> </rdf:RDF>

Rights Description vs. Rights Management
Copy/use promotion vs. copy/use protection
Encourage fans vs. discourage casual pirates
Resource management vs. customer management
Web content model vs. 20 th century content model
Not necessarily mutually exclusive

DRM Opportunity Cost
Publishers did not create consumer value with new technologies
Did everything to prevent others from doing so
Inadvertently handed dominant position to Apple/iTunes
“Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies

How many decades is music behind?
Some evidence...

Big changes in the majors

Big stories in the majors

Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0 http://flickr.com/photos/slushpup/223793270/

Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0 http://flickr.com/photos/madanelu/70578470/

Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0 http://flickr.com/photos/princedelwin/1583509412/

Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0 http://flickr.com/photos/djimison/122815107/

DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

Nothing new

No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0 http://flickr.com/photos/bovinity/144662978/

Variable pricing - Magnatune http://blogs.magnatune.com/buckman/2004/12/country_analysi.html

But symptomatic of a seismic shift

Take this opportunity

To do it right

Media (The Web)

The Open Media Web

As Mozilla did for the web...

Open Source

Open Standards

Open Content

Playlist this

Dead to the Web

GET me a URL
open formats
web metadata
packaging
media syndication
provenance
<audio> and <video>
...

Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0 http://flickr.com/photos/fivedollarshake/304928424/

Rebirth?
Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time)
Rock’n’Roll industry is dying (and who cares)
Music is thriving as never before, and everyone can participate
A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry

Create Opportunities

Take It Away!
License
http://creativecommons.org/licenses/by-sa/3.0/
Attribution
Author: Mike Linksvayer
Link: http://creativecommons.org
Questions?
[email_address]
Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0 http://flickr.com/photos/fabricio/456179395/

Media Web Meet-up 1: CC "Rock'n'Rebirth"

by Mike Linksvayer on Nov 19, 2007

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Media Web Meet-up 1: CC "Rock’n’Rebirth" — Presentation Transcript