Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/nez/335035594/

Creative Commons .ORG Nonprofit organization, launched to public December 2002 HQ in San Francisco (around the corner) Science Commons division in Boston ~60 international jurisdiction projects, coordinated from Berlin Foundation, corporate, and individual funding

Nonprofit organization, launched to public December 2002

HQ in San Francisco (around the corner)

Science Commons division in Boston

~60 international jurisdiction projects, coordinated from Berlin

Foundation, corporate, and individual funding

Enabling Reasonable Copyright Space between ignoring copyright and ignoring fair use & public good Legal and technical tools enabling a “Some Rights Reserved” model Like “free software” or “open source” for content/media But with more restrictive options Media is more diverse and at least a decade(?) behind software

Space between ignoring copyright and ignoring fair use & public good

Legal and technical tools enabling a “Some Rights Reserved” model

Like “free software” or “open source” for content/media

But with more restrictive options

Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>

Rights Description vs. Rights Management Copy/use promotion vs. copy/use protection Encourage fans vs. discourage casual pirates Resource management vs. customer management Web content model vs. 20 th century content model Not necessarily mutually exclusive

Copy/use promotion vs. copy/use protection

Encourage fans vs. discourage casual pirates

Resource management vs. customer management

Web content model vs. 20 th century content model

Not necessarily mutually exclusive

DRM Opportunity Cost Publishers did not create consumer value with new technologies Did everything to prevent others from doing so Inadvertently handed dominant position to Apple/iTunes “Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies

Publishers did not create consumer value with new technologies

Did everything to prevent others from doing so

Inadvertently handed dominant position to Apple/iTunes

“Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies

How many decades is music behind? Some evidence...

Some evidence...

Big changes in the majors

Big changes in the majors

Big stories in the majors

Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0 http://flickr.com/photos/slushpup/223793270/

Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0 http://flickr.com/photos/madanelu/70578470/

Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0 http://flickr.com/photos/princedelwin/1583509412/

Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0 http://flickr.com/photos/djimison/122815107/

DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

Nothing new

No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0 http://flickr.com/photos/bovinity/144662978/

Variable pricing - Magnatune http://blogs.magnatune.com/buckman/2004/12/country_analysi.html

But symptomatic of a seismic shift

Take this opportunity

To do it right

Media (The Web)

The Open Media Web

As Mozilla did for the web...

Open Source

Open Standards

Open Content

URL

Playlist this

Dead to the Web

GET me a URL open formats web metadata packaging media syndication provenance <audio> and <video> ...

open formats

web metadata

packaging

media syndication

provenance

<audio> and <video>

...

Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0 http://flickr.com/photos/fivedollarshake/304928424/

Rebirth? Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time) Rock’n’Roll industry is dying (and who cares) Music is thriving as never before, and everyone can participate A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry

Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time)

Rock’n’Roll industry is dying (and who cares)

Music is thriving as never before, and everyone can participate

A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry

Create Opportunities

Take It Away! License http://creativecommons.org/licenses/by-sa/3.0/ Attribution Author: Mike Linksvayer Link: http://creativecommons.org Questions? [email_address] Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0 http://flickr.com/photos/fabricio/456179395/

License

http://creativecommons.org/licenses/by-sa/3.0/

Attribution

Author: Mike Linksvayer

Link: http://creativecommons.org

Questions?

[email_address]