Media Web Meet-up 1: CC "Rock'n'Rebirth"

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Presented at http://www.songbirdnest.com/node/2326

Presented at http://www.songbirdnest.com/node/2326

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  • 1. Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/nez/335035594/
  • 2. Creative Commons .ORG
    • Nonprofit organization, launched to public December 2002
    • HQ in San Francisco (around the corner)
    • Science Commons division in Boston
    • ~60 international jurisdiction projects, coordinated from Berlin
    • Foundation, corporate, and individual funding
  • 3. Enabling Reasonable Copyright
    • Space between ignoring copyright and ignoring fair use & public good
    • Legal and technical tools enabling a “Some Rights Reserved” model
    • Like “free software” or “open source” for content/media
      • But with more restrictive options
      • Media is more diverse and at least a decade(?) behind software
  • 4.  
  • 5. Six Mainstream Licenses
  • 6. Lawyer Readable
  • 7. Human Readable
  • 8. Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>
  • 9. Rights Description vs. Rights Management
    • Copy/use promotion vs. copy/use protection
    • Encourage fans vs. discourage casual pirates
    • Resource management vs. customer management
    • Web content model vs. 20 th century content model
    • Not necessarily mutually exclusive
  • 10. DRM Opportunity Cost
    • Publishers did not create consumer value with new technologies
    • Did everything to prevent others from doing so
    • Inadvertently handed dominant position to Apple/iTunes
    • “Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies
  • 11. How many decades is music behind?
    • Some evidence...
  • 12. Big changes in the majors
  • 13. Big changes in the majors
  • 14. Big stories in the majors
  • 15. Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0 http://flickr.com/photos/slushpup/223793270/
  • 16. Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0 http://flickr.com/photos/madanelu/70578470/
  • 17. Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0 http://flickr.com/photos/princedelwin/1583509412/
  • 18. Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0 http://flickr.com/photos/djimison/122815107/
  • 19. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/
  • 20. Nothing new
  • 21. No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0 http://flickr.com/photos/bovinity/144662978/
  • 22. Variable pricing - Magnatune http://blogs.magnatune.com/buckman/2004/12/country_analysi.html
  • 23. But symptomatic of a seismic shift
  • 24. Take this opportunity
  • 25. To do it right
  • 26. Media (The Web)
  • 27. The Open Media Web
  • 28. As Mozilla did for the web...
  • 29. Open Source
  • 30. Open Standards
  • 31. Open Content
  • 32. URL
  • 33. Playlist this
  • 34. Dead to the Web
  • 35. GET me a URL
    • open formats
    • web metadata
    • packaging
    • media syndication
    • provenance
    • <audio> and <video>
    • ...
  • 36. Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0 http://flickr.com/photos/fivedollarshake/304928424/
  • 37. Rebirth?
    • Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time)
    • Rock’n’Roll industry is dying (and who cares)
    • Music is thriving as never before, and everyone can participate
    • A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry
  • 38. Create Opportunities
  • 39. Take It Away!
    • License
      • http://creativecommons.org/licenses/by-sa/3.0/
    • Attribution
      • Author: Mike Linksvayer
      • Link: http://creativecommons.org
    • Questions?
      • [email_address]
    Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0 http://flickr.com/photos/fabricio/456179395/