Media Web Meet-up 1: CC "Rock'n'Rebirth"
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Media Web Meet-up 1: CC "Rock'n'Rebirth"



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    Media Web Meet-up 1: CC "Rock'n'Rebirth" Media Web Meet-up 1: CC "Rock'n'Rebirth" Presentation Transcript

    • Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0
    • Creative Commons .ORG
      • Nonprofit organization, launched to public December 2002
      • HQ in San Francisco (around the corner)
      • Science Commons division in Boston
      • ~60 international jurisdiction projects, coordinated from Berlin
      • Foundation, corporate, and individual funding
    • Enabling Reasonable Copyright
      • Space between ignoring copyright and ignoring fair use & public good
      • Legal and technical tools enabling a “Some Rights Reserved” model
      • Like “free software” or “open source” for content/media
        • But with more restrictive options
        • Media is more diverse and at least a decade(?) behind software
    • Six Mainstream Licenses
    • Lawyer Readable
    • Human Readable
    • Machine Readable <rdf:RDF xmlns=&quot;; xmlns:rdf=&quot;;> <License rdf:about=&quot;;> <permits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <prohibits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> </License> </rdf:RDF>
    • Rights Description vs. Rights Management
      • Copy/use promotion vs. copy/use protection
      • Encourage fans vs. discourage casual pirates
      • Resource management vs. customer management
      • Web content model vs. 20 th century content model
      • Not necessarily mutually exclusive
    • DRM Opportunity Cost
      • Publishers did not create consumer value with new technologies
      • Did everything to prevent others from doing so
      • Inadvertently handed dominant position to Apple/iTunes
      • “Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies
    • How many decades is music behind?
      • Some evidence...
    • Big changes in the majors
    • Big changes in the majors
    • Big stories in the majors
    • Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0
    • Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0
    • Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0
    • Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0
    • DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0
    • Nothing new
    • No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0
    • Variable pricing - Magnatune
    • But symptomatic of a seismic shift
    • Take this opportunity
    • To do it right
    • Media (The Web)
    • The Open Media Web
    • As Mozilla did for the web...
    • Open Source
    • Open Standards
    • Open Content
    • URL
    • Playlist this
    • Dead to the Web
    • GET me a URL
      • open formats
      • web metadata
      • packaging
      • media syndication
      • provenance
      • <audio> and <video>
      • ...
    • Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0
    • Rebirth?
      • Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time)
      • Rock’n’Roll industry is dying (and who cares)
      • Music is thriving as never before, and everyone can participate
      • A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry
    • Create Opportunities
    • Take It Away!
      • License
      • Attribution
        • Author: Mike Linksvayer
        • Link:
      • Questions?
        • [email_address]
      Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0