CC @ CSU East Bay Multimedia Graduate Forum
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CC @ CSU East Bay Multimedia Graduate Forum CC @ CSU East Bay Multimedia Graduate Forum Presentation Transcript

  • CSU East Bay Multimedia Graduate Forum / 2008-05-21 Mike Linksvayer / VP, Creative Commons Photo by Fire Hose Leo · Licensed under CC Attribution-ShareAlike 2.0 · http://flickr.com/photos/jenniferwilliams/1837389372/
    • “We specialize in team-based production, emphasize creative expression through the use of digital tools and foster the technical and imaginative skills students need for success in a rapidly transforming field .”
    • ̶ http://multimedia.csueastbay.edu
    • “[S]tudents develop a theoretical foundation about the applications of interactive technology, enhance their technical skills and learn how to collaborate effectively . [...] [T]eams of students from various backgrounds and talents design and produce a large scale, innovative, content rich, interactive multimedia project.”
    • ̶ http://multimedia.csueastbay.edu
    • “[I]ntegrate and deliver meaningful, interactive narratives, text, imaging, video and audio, to enchant, inform and amplify the human cultural experience .”
    • ̶ http://multimedia.csueastbay.edu
  • 20 th century
    • For most, the human cultural experience was Read Only
    • Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities.
  • 21 st century
    • For many, the human cultural experience is or could be Read/Write .
    • Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion.
  • Digital technology
    • Enables this change
    • Reactions against this change
    • e.g., expansion of copyright:
      • Duration
      • Scope
      • Global reach
      • Diminution of fair use
      • Rights in physical space not upheld in digital space
  • Copyright
    • What is it?
  • Removing obstacles to the digital potential
    • Traditional, expensive, risky (but necessary):
    • Courts
    • Lobbying
    • Create voluntary alternatives
    • Learning from free/open source software
  • Creative Commons .ORG
    • Nonprofit organization, launched to public December 2002
    • HQ in San Francisco
    • Science Commons division in Boston
    • ~60 international jurisdiction projects, coordinated from Berlin
    • Foundation, corporate, and individual funding
  • Enabling Reasonable Copyright
    • Space between ignoring copyright and ignoring fair use & public good
    • Legal and technical tools enabling a “Some Rights Reserved” model
    • Like “free software” or “open source” for content/media
      • But with more restrictive options
      • Media is more diverse and at least a decade(?) behind software
  • Six Mainstream Licenses
  • Lawyer Readable
  • Human Readable
  • Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>
  • Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Image &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_photo &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>
  • Rights Description vs. Rights Management
    • Copy/use promotion vs. copy/use protection
    • Encourage fans vs. discourage casual pirates
    • Resource management vs. customer management
    • Web content model vs. 20 th century content model
    • Not necessarily mutually exclusive
  • DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/
  • Digital Asset Management
    • License-aware desktop search
    • Content creation and media player integration
    • Everyone needs DAM, not only media houses
    • XMP; possible work with PLUS
    • CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS
  • Sharing Variations.
    • Share low resolution works
    • Share selected works
    • Licensing commercially AND sharing
    • &quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow
  • Demand
    • Huge demand for digital creation equipment and services, which get better and cheaper all the time
    • Huge demand for cultural works
    • Great time for culture; professional creators need to get creative
    • Expansion of copyright not creative, harmful secondary impacts
  • Demand
    • Huge demand for digital creation equipment and services, which get better and cheaper all the time
    • Huge demand for cultural works
    • Great time for culture; professional creators need to get creative
    • Expansion of copyright not creative, harmful secondary impacts
    Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/
  • Thanks!
    • License
      • http://creativecommons.org/licenses/by-sa/3.0/
    • Attribution
      • Author: Mike Linksvayer
      • Link: http://creativecommons.org
    • Questions?
      • [email_address]
    Original photo by Peter Kaminski Licensed under CC Attribution 2.0 http://flickr.com/photos/peterkaminski/12579382/