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CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
CC @ CSU East Bay Multimedia Graduate Forum
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CC @ CSU East Bay Multimedia Graduate Forum

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  • 1. CSU East Bay Multimedia Graduate Forum / 2008-05-21 Mike Linksvayer / VP, Creative Commons Photo by Fire Hose Leo · Licensed under CC Attribution-ShareAlike 2.0 · http://flickr.com/photos/jenniferwilliams/1837389372/
  • 2. <ul><li>“We specialize in team-based production, emphasize creative expression through the use of digital tools and foster the technical and imaginative skills students need for success in a rapidly transforming field .” </li></ul><ul><li>̶ http://multimedia.csueastbay.edu </li></ul>
  • 3. <ul><li>“[S]tudents develop a theoretical foundation about the applications of interactive technology, enhance their technical skills and learn how to collaborate effectively . [...] [T]eams of students from various backgrounds and talents design and produce a large scale, innovative, content rich, interactive multimedia project.” </li></ul><ul><li>̶ http://multimedia.csueastbay.edu </li></ul>
  • 4. <ul><li>“[I]ntegrate and deliver meaningful, interactive narratives, text, imaging, video and audio, to enchant, inform and amplify the human cultural experience .” </li></ul><ul><li>̶ http://multimedia.csueastbay.edu </li></ul>
  • 5. 20 th century <ul><li>For most, the human cultural experience was Read Only </li></ul><ul><li>Collaborative, large scale, innovative, content rich production took place in and under the control of large hierarchical entities. </li></ul>
  • 6. 21 st century <ul><li>For many, the human cultural experience is or could be Read/Write . </li></ul><ul><li>Collaborative, large scale, innovative, content rich production is or could be taking place outside the boundaries of firms and other institutions, in a decentralized, participatory fashion. </li></ul>
  • 7. Digital technology <ul><li>Enables this change </li></ul><ul><li>Reactions against this change </li></ul><ul><li>e.g., expansion of copyright: </li></ul><ul><ul><li>Duration </li></ul></ul><ul><ul><li>Scope </li></ul></ul><ul><ul><li>Global reach </li></ul></ul><ul><ul><li>Diminution of fair use </li></ul></ul><ul><ul><li>Rights in physical space not upheld in digital space </li></ul></ul>
  • 8. Copyright <ul><li>What is it? </li></ul>
  • 9. Removing obstacles to the digital potential <ul><li>Traditional, expensive, risky (but necessary): </li></ul><ul><li>Courts </li></ul><ul><li>Lobbying </li></ul><ul><li>Create voluntary alternatives </li></ul><ul><li>Learning from free/open source software </li></ul>
  • 10. Creative Commons .ORG <ul><li>Nonprofit organization, launched to public December 2002 </li></ul><ul><li>HQ in San Francisco </li></ul><ul><li>Science Commons division in Boston </li></ul><ul><li>~60 international jurisdiction projects, coordinated from Berlin </li></ul><ul><li>Foundation, corporate, and individual funding </li></ul>
  • 11. Enabling Reasonable Copyright <ul><li>Space between ignoring copyright and ignoring fair use & public good </li></ul><ul><li>Legal and technical tools enabling a “Some Rights Reserved” model </li></ul><ul><li>Like “free software” or “open source” for content/media </li></ul><ul><ul><li>But with more restrictive options </li></ul></ul><ul><ul><li>Media is more diverse and at least a decade(?) behind software </li></ul></ul>
  • 12. Six Mainstream Licenses
  • 13. Lawyer Readable
  • 14. Human Readable
  • 15. Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>
  • 16. Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Image &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_photo &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>
  • 17. Rights Description vs. Rights Management <ul><li>Copy/use promotion vs. copy/use protection </li></ul><ul><li>Encourage fans vs. discourage casual pirates </li></ul><ul><li>Resource management vs. customer management </li></ul><ul><li>Web content model vs. 20 th century content model </li></ul><ul><li>Not necessarily mutually exclusive </li></ul>
  • 18. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/
  • 19. Digital Asset Management <ul><li>License-aware desktop search </li></ul><ul><li>Content creation and media player integration </li></ul><ul><li>Everyone needs DAM, not only media houses </li></ul><ul><li>XMP; possible work with PLUS </li></ul><ul><li>CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS </li></ul>
  • 20. Sharing Variations. <ul><li>Share low resolution works </li></ul><ul><li>Share selected works </li></ul><ul><li>Licensing commercially AND sharing </li></ul><ul><li>&quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow </li></ul>
  • 21. Demand <ul><li>Huge demand for digital creation equipment and services, which get better and cheaper all the time </li></ul><ul><li>Huge demand for cultural works </li></ul><ul><li>Great time for culture; professional creators need to get creative </li></ul><ul><li>Expansion of copyright not creative, harmful secondary impacts </li></ul>
  • 22. Demand <ul><li>Huge demand for digital creation equipment and services, which get better and cheaper all the time </li></ul><ul><li>Huge demand for cultural works </li></ul><ul><li>Great time for culture; professional creators need to get creative </li></ul><ul><li>Expansion of copyright not creative, harmful secondary impacts </li></ul>Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/
  • 23. Thanks! <ul><li>License </li></ul><ul><ul><li>http://creativecommons.org/licenses/by-sa/3.0/ </li></ul></ul><ul><li>Attribution </li></ul><ul><ul><li>Author: Mike Linksvayer </li></ul></ul><ul><ul><li>Link: http://creativecommons.org </li></ul></ul><ul><li>Questions? </li></ul><ul><ul><li>[email_address] </li></ul></ul>Original photo by Peter Kaminski Licensed under CC Attribution 2.0 http://flickr.com/photos/peterkaminski/12579382/

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