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CC @ American Society of Media Photographers Northern California


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  • 1. American Society of Media Photographers Northern California / 2008-04-17 Copyright in a Hyper Digital Age: Copyrights? Copyleft? What rights are left? Mike Linksvayer / VP, Creative Commons Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 ·
  • 2. Creative Commons .ORG
    • Nonprofit organization, launched to public December 2002
    • HQ in San Francisco (around the corner)
    • Science Commons division in Boston
    • ~60 international jurisdiction projects, coordinated from Berlin
    • Foundation, corporate, and individual funding
  • 3. Enabling Reasonable Copyright
    • Space between ignoring copyright and ignoring fair use & public good
    • Legal and technical tools enabling a “Some Rights Reserved” model
    • Like “free software” or “open source” for content/media
      • But with more restrictive options
      • Media is more diverse and at least a decade(?) behind software
  • 4. Six Mainstream Licenses
  • 5. Lawyer Readable
  • 6. Human Readable
  • 7. Machine Readable <rdf:RDF xmlns=&quot;; xmlns:rdf=&quot;;> <License rdf:about=&quot;;> <permits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <prohibits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> </License> </rdf:RDF>
  • 8. Machine Readable (Work) <span xmlns:cc=&quot;; xmlns:dc=&quot;;> <span rel=&quot; dc:type &quot; href=&quot; &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; &quot;></a>. </span>
  • 9. Rights Description vs. Rights Management
    • Copy/use promotion vs. copy/use protection
    • Encourage fans vs. discourage casual pirates
    • Resource management vs. customer management
    • Web content model vs. 20 th century content model
    • Not necessarily mutually exclusive
  • 10. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0
  • 11. Digital Asset Management
    • License-aware desktop search
    • Content creation and media player integration
    • Everyone needs DAM, not only media houses
    • XMP; possible work with PLUS
    • CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS
  • 12. Sites: Flickr
    • 60+ million CC licensed photos
    • Reuse galore; exposure via other apps
  • 13. Sites: Wikimedia Commons
    • Definition of Free Cultural Works
    • Media repository for Wikipedia(s)
    • Only accepts images licensed according to (including CC BY and CC BY-SA)
  • 14. Sites: Others
    • Ipernity
    • Zoomr
    • OpenPhoto
    • Many others, including self-hosting photographers, educational institutions, open access publications...
  • 15. Sharing Variations.
    • Share low resolution images
    • Share selected images
    • Licensing commercially AND sharing
    • &quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow
  • 16. Demand
    • Huge demand for photography equipment and services, which get better and cheaper all the time
    • Huge demand for photography
    • Great time for photography; pro photographers need to get creative
    • Expansion of copyright not creative, harmful secondary impacts
  • 17. Thanks!
    • License
    • Attribution
      • Author: Mike Linksvayer
      • Link:
    • Questions?
      • [email_address]
    Original photo by Brooke Novak Licensed under CC Attribution 2.0