American Society of Media Photographers Northern California / 2008-04-17 Copyright in a Hyper Digital Age: Copyrights? Copyleft? What rights are left? Mike Linksvayer / VP, Creative Commons Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/

Creative Commons .ORG Nonprofit organization, launched to public December 2002 HQ in San Francisco (around the corner) Science Commons division in Boston ~60 international jurisdiction projects, coordinated from Berlin Foundation, corporate, and individual funding

Nonprofit organization, launched to public December 2002

HQ in San Francisco (around the corner)

Science Commons division in Boston

~60 international jurisdiction projects, coordinated from Berlin

Foundation, corporate, and individual funding

Enabling Reasonable Copyright Space between ignoring copyright and ignoring fair use & public good Legal and technical tools enabling a “Some Rights Reserved” model Like “free software” or “open source” for content/media But with more restrictive options Media is more diverse and at least a decade(?) behind software

Space between ignoring copyright and ignoring fair use & public good

Legal and technical tools enabling a “Some Rights Reserved” model

Like “free software” or “open source” for content/media

But with more restrictive options

Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>

Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Image &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_photo &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>

Rights Description vs. Rights Management Copy/use promotion vs. copy/use protection Encourage fans vs. discourage casual pirates Resource management vs. customer management Web content model vs. 20 th century content model Not necessarily mutually exclusive

Copy/use promotion vs. copy/use protection

Encourage fans vs. discourage casual pirates

Resource management vs. customer management

Web content model vs. 20 th century content model

Not necessarily mutually exclusive

DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

Digital Asset Management License-aware desktop search Content creation and media player integration Everyone needs DAM, not only media houses XMP; possible work with PLUS CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

License-aware desktop search

Content creation and media player integration

Everyone needs DAM, not only media houses

XMP; possible work with PLUS

CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

Sites: Flickr 60+ million CC licensed photos Reuse galore; exposure via other apps

60+ million CC licensed photos

Reuse galore; exposure via other apps

Sites: Wikimedia Commons Definition of Free Cultural Works Media repository for Wikipedia(s) Only accepts images licensed according to http://freedomdefined.org (including CC BY and CC BY-SA)

Definition of Free Cultural Works

Media repository for Wikipedia(s)

Only accepts images licensed according to http://freedomdefined.org (including CC BY and CC BY-SA)

Sites: Others Piqs.de Ipernity Zoomr OpenPhoto Many others, including self-hosting photographers, educational institutions, open access publications...

Piqs.de

Ipernity

Zoomr

OpenPhoto

Many others, including self-hosting photographers, educational institutions, open access publications...

Sharing Variations. Share low resolution images Share selected images Licensing commercially AND sharing &quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow

Share low resolution images

Share selected images

Licensing commercially AND sharing

&quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow

Demand Huge demand for photography equipment and services, which get better and cheaper all the time Huge demand for photography Great time for photography; pro photographers need to get creative Expansion of copyright not creative, harmful secondary impacts

Huge demand for photography equipment and services, which get better and cheaper all the time

Huge demand for photography

Great time for photography; pro photographers need to get creative

Expansion of copyright not creative, harmful secondary impacts

Thanks! License http://creativecommons.org/licenses/3.0/ Attribution Author: Mike Linksvayer Link: http://creativecommons.org Questions? [email_address] Original photo by Brooke Novak Licensed under CC Attribution 2.0 http://www.flickr.com/photos/brookenovak/544607362/

License

http://creativecommons.org/licenses/3.0/

Attribution

Author: Mike Linksvayer

Link: http://creativecommons.org

Questions?

[email_address]