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Net303facebookpolicyprimer

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This presentation forms part of an assignment - online policy primier - for unit net303 - Curtin University of Technology

This presentation forms part of an assignment - online policy primier - for unit net303 - Curtin University of Technology

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  • Madelein, your presentation on Facebook Terms and Privacy Policy (Lindeque, 2011) made me think a little more about privacy in regard to social networks such as Facebook. I had recently read an article by danah boyd and Alice Marwick concerning the misheld belief that facebook users were not concerned about privacy (boyd & Marwick, 2011). Their position is that users (in this case teenagers) do not expose every detail of their lives and that they develop social norms as to how the deal with information sharing.

    Lessig has argued that the four constraints that provide regulation in today’s society: the law, social norms, the market and architecture (Lessig, 2006, p. 123). In the case put by boyd, social norms are big part of controlling privacy in the social network environment. Zuckerberg, Facebook’s founder, on the other hand has gone on record to say that privacy has disappeared as a social norm and that there is no longer an expectation of privacy (Johnson, 2010). User data is a valuable asset to social media companies and it is their interest to have as much data made public as possible. This makes very important that users ensure that they set privacy settings to levels appropriate to them.

    Similar to my own policy primer on WordPress (Dusink, 2011), Facebook do not notify users of any changes in their policies. It is the user’s responsibility to go back to the terms to discover what changes have been made. Although recently Facebook announced a major revamp of its privacy options (BBC News, 2011).


    BBC News. (2011, August 23). Facebook changes privacy options. BBC News Retrieved from http://www.bbc.co.uk/news/technology-14633427
    boyd, d., & Marwick, A. (2011). Social Privacy in Networked Publics: Teens' Attitudes, Practices, and Strategies. Paper presented at the A Decade in Internet Time: Symposium on the dynamics of the Internet and Society, Oxford University. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1925128
    Dusink, H. (2011). Policy Primer: WordPress Terms of Service Retrieved from http://www.slideshare.net/clogwog52/wordpress-policy-primer-9808074
    Johnson, B. (2010, January 11). Privacy no longer a social norm, says Facebook founder. The Guardian. Retrieved from http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
    Lessig, L. (2006). Code Version 2. New York: Basic Books.
    Lindeque, M. (2011). Facebook:Term,Conditions and Privacy Retrieved from http://www.slideshare.net/mlindeque/net303facebookpolicyprimer-9842187
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  • 1. NetworkConnect Share FB Facebook Terms, Conditions and Privacy And what it really means to you Curtin University of Technology - unit NET303 - Assignment 2 Online Policy Primer
  • 2. Connect, Network and Share Facebook provides you with a global connection to family, friends and a network of contacts that all link together for your convenience. You can share snippets out of your everyday life via “Status Updates”, upload photos and videos, “like” what friends have shared and even “Share” links or content that they have already shared. But have you read the Terms and Privacy Policy of Facebook? Chances are that you did not – who really takes the time to read through all the fine print!
  • 3. There’s the standard terms of… You promise to ensure that you keep your current information up to date and not to share anyone else’s information without their consent, You confirm that you are not a convicted sex offender, you promise not to open more than one personal profile and that you are in fact older than 13, and in return, Facebook promise to keep you as safe as possible, providing that you comply to all the rules, not bully anyone, not SPAM fellow Facebook users, not upload viruses, not post hate messages, threats or pornographic material OTHERWISE Facebook will delete your account immediately and do not try and open another account without their written permission!
  • 4. Your information belongs to you… Right? Every status update, photo, video, share of a link or information you enter into Facebook is your Intellectual Property (IP) BUT While you are using Facebook, you grant FB a “non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post or in connection with Facebook” (Facebook, 2011). As long as you You can limit However, FB use the the amount of does value privacy information your privacy settings FB that is shared provides publicly.
  • 5. So how can I limit what Facebook do with my information? Use your privacy settings to customise what information you share publicly but keep in mind that when you’ve signed up to use Facebook, you have already granted them license to use your information as they see fit. However, Facebook promise to remove your name, location, phone numbers and any other information that could be traced directly to you before selling it to advertisers. “Selling my information?”, I hear you ask in outrage! Yes, it is true but Facebook promise that it is only to provide you with more targeted advertising!
  • 6. Where does all these ads come from and how do they know that I like shoes? Remember that you cannot use your profile for advertising but as Facebook already own your information, even though you use privacy settings to limit what is made public - FB has already determined through your recent status update that you have a slight shoe addiction and thus it was easy for them to help a shoe company to advertise directly to your profile! Your photo Online shoe tagged at Direct seller that shoe sale and advertising wants to your recent to your status update advertise Facebook about Jimmy via profile Choo Facebook
  • 7. Surely there must be a way I can maintain some control over my Facebook information? Short answer is, NO – not really. HOWEVER, by using the privacy settings you can limit what the general public sees about you BUT if you comment on a friend’s status that doesn’t have any privacy limitations in place – your comments is unprotected and open for everyone to see!
  • 8. Facebook keeps on changing its ‘look’, I don’t like the recent changes, I want to complain! Facebook do not have to inform you of any intended changes, they reserve the right to change the rules whenever they want. BUT if you become a fan of the Facebook Site Governance Page, you will have insight into upcoming changes and be given an opportunity to comment within a specified time frame.
  • 9. Ok, so my information is being used for advertising, anything else I should know? YES – you should know that if you reside outside of the United States, all of your personal information is transferred to the US for processing. “You consent to having your personal data transferred to and processed in the United States” (Facebook, 2011). Also, if you are a resident of the US or Canada, your agreement is with FACEBOOK INC. If you reside in any other country, your agreement if with FACEBOOK IRELAND LTD. The above has legal implications that you need to study and understand to determine how it effects you.
  • 10. I’m not sure I want to use Facebook anymore, what are my options? To Deactivate your account, means that all of your information is simply placed on hold. It is not available for viewing by anyone previously connected to your profile but if you should change your mind and decide to come back to Facebook, upon re-activation, everything will still be there as you have left it. To Delete your account means exactly that. Your profile and information will be permanently deleted but as some of your information will still be on back-up copies and logs, it might take up to 90 days for everything to be permanently removed.
  • 11. Reference: Facebook. (2011). Terms. Retrieved from http://www.facebook.com/terms.php?ref=pf Facebook. (2011). Information we receive and how it is used. Retrieved from http://www.facebook.com/about/privacy/your-info Facebook. (2011). How advertising works. Retrieved from http://www.facebook.com/about/privacy/advertising#personalizedads Facebook. (2011). Notice of changes. Retrieved from http://www.facebook.com/about/privacy/other Facebook. (2011). Data Use Policy. Retrieved from http://www.facebook.com/full_data_use_policy Facebook [privacy control image]. 2011. Retrieved from http://www.facebook.com/about/privacy/your-info-on-fb#controlprofile Facebook [site governance image]. 2011. Retrieved from http://www.facebook.com/fbsitegovernance