QUICK START GUIDE Full Analytics Presented By: PRESENTER NAME Presented For: CLIENT NAME
Step 1 : Log In <ul><li>http://login.marketingsolutions.yahoo.com </li></ul>
Step 2 <ul><li>1. Select ‘Administration’ Tab  2. Select ‘Analytics’  3. Select ‘Enable Analytics’ </li></ul>1 2 3
Step 3 <ul><li>1. Select ‘Full Analytics’ 2. Select ‘Activate’ </li></ul>Note: Full Analytics will be “Deactivated” if no ...
Conversion Prospect Browser  Lead Analytics Sales Funnels Impression Conversion Click Full Analytics Conversion Only Impre...
Step 4 :  Copy and Paste   ‘Universal Tag’
Step 4 Notes :  Copy and Paste   ‘Universal Tag’ <ul><li>The ‘ Universal Tag ’ is used to track your site’s visitors.  Its...
Step 5 Notes :  ‘Event Tags’ <ul><li>1. ‘ Event Tags ’ are optional *  and are used to record events that happen on your  ...
Step 5 :  Access Your Event Tags <ul><li>1. Select ‘Event Tags’ Tab 2. Select ‘Default Conversion Type’ </li></ul>
Step 5 :  Create Event Tags <ul><li>Modifying ‘Event Tag Name’ </li></ul><ul><li>Since Full Analytics allows you to track ...
Step 5 :  Create Event Tags: Naming <ul><li>Modifying ‘Event Tag Name’ (optional) </li></ul>
Step 5:  Modify Event Tags: Adding Revenue <ul><li>Modifying ‘Revenue Value’ </li></ul><ul><li>Full Analytics also allows ...
Step 5 :  Modify Event Tags: Revenue <ul><li>Modifying ‘Revenue Value’ Using ‘Constant Avg Value’ (optional) </li></ul>
Step 6 :  Copy and Paste ‘Event Tags’
Step 6 Notes :  Copy and Paste ‘Event Tags’ <ul><li>1.  A ‘ Prospect Tag ’ is an optional tag to use.  Prospect tags are u...
Step 6 Example <ul><li>Below is an example of how you would implement both the Universal and Event (Prospect & Conversion)...
Step 7 :  View Reports <ul><li>‘Reports’ Tab, Confirm & Review Data </li></ul>
Step 7 Notes :  View Reports <ul><li>‘Reports’ Tab, Confirm & Review Data </li></ul><ul><li>1.  Confirm that you have prop...
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Quick Start Guide Full Analytics Implementation

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Quick Start Guide Full Analytics Implementation

  1. 1. QUICK START GUIDE Full Analytics Presented By: PRESENTER NAME Presented For: CLIENT NAME
  2. 2. Step 1 : Log In <ul><li>http://login.marketingsolutions.yahoo.com </li></ul>
  3. 3. Step 2 <ul><li>1. Select ‘Administration’ Tab 2. Select ‘Analytics’ 3. Select ‘Enable Analytics’ </li></ul>1 2 3
  4. 4. Step 3 <ul><li>1. Select ‘Full Analytics’ 2. Select ‘Activate’ </li></ul>Note: Full Analytics will be “Deactivated” if no data has been received within 7-14 days of selecting the ‘Activate’ button. To avoid analytics being ”Deactivated”, at a minimum, make sure that you have the Universal Tag implemented into the HTML of your landing page before selecting ‘Activate’.
  5. 5. Conversion Prospect Browser Lead Analytics Sales Funnels Impression Conversion Click Full Analytics Conversion Only Impression Click Lead: Visitor who arrives at the advertiser’s web site Browser: Visitor who views more than one page Prospect: Visitor who reaches a page with an “intent-to-transact” (ex: a shopping cart page) Conversion: Visitor who completes a call to action (purchase, fills out a sign up form, reaches a Thank You page, etc.)
  6. 6. Step 4 : Copy and Paste ‘Universal Tag’
  7. 7. Step 4 Notes : Copy and Paste ‘Universal Tag’ <ul><li>The ‘ Universal Tag ’ is used to track your site’s visitors. Its main purpose is to ensure that the path of the visitor across your site is collected. </li></ul><ul><li>Copy the HTML code and paste the script between the <HEAD> and </HEAD> tags on the pages of your web site. For the most complete picture of visitor activity, place the Universal tag on every page of your site. </li></ul>(Tag Above Is Not For Use) Note: Be sure to copy everything between the opening <Script> and closing </Script> tags when copying the code to your pages. Everything in the red box below should be included on your HTML page:
  8. 8. Step 5 Notes : ‘Event Tags’ <ul><li>1. ‘ Event Tags ’ are optional * and are used to record events that happen on your web site such as a purchase or form completion. </li></ul><ul><li>2. Event Tags come in the form of a ‘Prospect Tag’ or a ‘Conversion Tag’. </li></ul><ul><li>3. You have the option to track up to 5 events using Event Tags. </li></ul><ul><li>4, ‘Default Conversion Type’ Event Tags have already been created for you. </li></ul><ul><li>You can create additional Event Tags by choosing the ‘+ Add Event Tag’ Link. </li></ul><ul><li>You can customize the name of each Event Tag. For example you can name an Event Tag as, ‘Home Loan Signup’ or ‘Electronics Purchase’. </li></ul><ul><li>A Conversion Tag must be used in order to track the full sales cycle of a visitor. </li></ul>*
  9. 9. Step 5 : Access Your Event Tags <ul><li>1. Select ‘Event Tags’ Tab 2. Select ‘Default Conversion Type’ </li></ul>
  10. 10. Step 5 : Create Event Tags <ul><li>Modifying ‘Event Tag Name’ </li></ul><ul><li>Since Full Analytics allows you to track up to 5 events across your web site, you may want to name your Event tags so that they can be referenced easier. </li></ul><ul><li>Naming Event Tags (Optional) </li></ul><ul><li>To name your event tags, simply place a name in the ‘Event Tag Name’ field. After selecting the ‘Save Changes’ button, your tag names will be changed in the ‘Segment ID Field’ portion of the tag. If no name is used, then the name ‘Default Conversion Type’ will be used. </li></ul><ul><li>To see an example, please view the next slide. </li></ul>
  11. 11. Step 5 : Create Event Tags: Naming <ul><li>Modifying ‘Event Tag Name’ (optional) </li></ul>
  12. 12. Step 5: Modify Event Tags: Adding Revenue <ul><li>Modifying ‘Revenue Value’ </li></ul><ul><li>Full Analytics also allows you to pass a revenue value into the conversion tag. </li></ul><ul><li>Setting Revenue Amounts (Optional) </li></ul><ul><li>The purpose of setting a Revenue Value within the Conversion tag is to help track the value of each conversion. The revenue value section has two dropdown options to choose from: ‘Dynamic Value’* and ‘Constant Average Value’. </li></ul><ul><li>If choosing to use ‘Constant Average Value’ option, simply place in a revenue (dollar) amount into the empty field and select the ‘Save Changes’ button. Each conversion will then be given the same dollar value. For example, a site that sells newspapers online might choose to use ‘Constant Average Value’ because every conversion for them is worth the same ($2 for example). </li></ul><ul><li>For an example, please see the next slide. </li></ul><ul><li>Choosing the ‘Dynamic Value’ dropdown involves a more detailed </li></ul><ul><li>implementation. Please see the Setup Guide for further instructions. </li></ul>*
  13. 13. Step 5 : Modify Event Tags: Revenue <ul><li>Modifying ‘Revenue Value’ Using ‘Constant Avg Value’ (optional) </li></ul>
  14. 14. Step 6 : Copy and Paste ‘Event Tags’
  15. 15. Step 6 Notes : Copy and Paste ‘Event Tags’ <ul><li>1. A ‘ Prospect Tag ’ is an optional tag to use. Prospect tags are used to indicate a visitor's intent to transact (for example, adding an item to the shopping cart or signing up for a newsletter). To use a prospect tag, copy the tag and paste it between the <HEAD> and </HEAD> tags on the proper intent-to-transact page. </li></ul><ul><li>* Make sure that you place the Prospect tag above the Universal tag on the </li></ul><ul><li>page, as it will need both tags. </li></ul><ul><li>2. A ‘Conversion Tag’ is used to monitor that a visitor has completed a transaction (for example, completing a purchase or submitting a sign-up form). The Conversion tag MUST be placed on the confirmation/thank-you page. To use a conversion tag, copy the tag and insert it between the <HEAD> and </HEAD> tags on the proper lead or sale confirmation/thank-you page. </li></ul><ul><li>* Make sure that you place the Conversion tag above the Universal tag on the </li></ul><ul><li>page, as it will need both tags. </li></ul>
  16. 16. Step 6 Example <ul><li>Below is an example of how you would implement both the Universal and Event (Prospect & Conversion) tags onto you pages. </li></ul>Conversion Tag Prospect Tag Universal Tag U U P U U C U Sponsored Search Product View Add to Cart Begin Checkout Submit Purchase Purchase Confirmation (sign up thank you page) (or sign up page) U P C
  17. 17. Step 7 : View Reports <ul><li>‘Reports’ Tab, Confirm & Review Data </li></ul>
  18. 18. Step 7 Notes : View Reports <ul><li>‘Reports’ Tab, Confirm & Review Data </li></ul><ul><li>1. Confirm that you have properly coded your pages with the correct tracking tags. You can do this by viewing the HTML source code of the page and use the browser’s “Find” function to search for the term “Yahoo”. </li></ul><ul><li>Remember that Universal Tags go on all pages you want tracked, including pages with Prospect or Conversion tags. Prospect Tags and Conversion Tags should be placed above the Universal Tag on those pages. </li></ul><ul><li>2. Create a test conversion. Click on a live ad on a Yahoo! search results page to start the session on your site. Navigate through your site until you are able to test your conversion page (e.g. run a test order or sign-up form completion). </li></ul><ul><li>3. Select the ‘Reports’ tab to view your Lead and Conversion data. View a report that has the ‘Leads’ and ‘Conversion’ columns. Check to see if any Leads (a visitor who has clicked on your ad and reached your landing page) or Conversions (a visitor who has clicked on your ad and reached your confirmation page) have been recorded in your reports. </li></ul><ul><li>Note : It may take up to 24 hours for analytics data to appear in your reports. </li></ul><ul><li>Check the Data Source Date to know when your data was last updated. </li></ul>

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