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University Readers Custom Publishing Solutions
 

University Readers Custom Publishing Solutions

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This slideshow presents a thumbnail of how University Readers can help any small, medium or large publisher deliver customized digital or print content for higher education or professional development ...

This slideshow presents a thumbnail of how University Readers can help any small, medium or large publisher deliver customized digital or print content for higher education or professional development audiences.

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    University Readers Custom Publishing Solutions University Readers Custom Publishing Solutions Presentation Transcript

    • LinkedIn – SlideShare Publisher Partnership with University Readers, Inc. Sell more content, increase your revenues, and gain market share. “ University Readers is a partner in the true sense of the term. Working together we came up with new and better ways to help customers select content for the classroom. I am grateful for their creativity, responsiveness, and commitment to our product line.” ~ Stephen Mompers Director, Darden Business Publishing University of Virginia Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • We make it easy for thousands of professors to choose your content.
      • Our sales and marketing engine promotes your content to over 100,000 eager professors Inside and outside sales force influences professors to use your content
      • A proven track record with over 3,000 professors clients and 14,000 professor subscribers gives us penetration in over 450 schools
      • Online library of content plus our process provides one-stop, start-to-finish custom publishing for professors
      • A partnership with you aligns both our interests: Sell more of your content to professors
      Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • Designed for you
      • We know you have limited staff and resources. That’s why we’ve made it as easy as possible to get started.
      • Seven Simple steps to go from uploading content to having your materials marketed nationwide:
      Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • 2. Your content is placed into our library 1. You send us digital files Send digital files of your books, journals, and other content in specific disciplines. We split them up into individual readings; chapters, articles, and so on—for use in custom publishing. Your content is organized by topic and discipline. You get a special portal with your brand on it, space for details about the readings, and links directly to your own website. Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • We have a national reach to thousands of professors in every discipline anduse a variety of marketing and sales tactics to drive professors to our website. 3. We market your content Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • 4. Professors browse and adopt your content The library makes it easy for professors to find, preview, select, and organize readings for their custom anthologies. Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • Our highly skilled, client-oriented production staff assembles all the readings, adds a cover and binding, and lists the custom project online for student purchase — in as little as two weeks. 5. We produce custom anthologies Custom anthologies are listed online for cost savings and student convenience. We ship directly to the students’ doorsteps. 6. Students purchase online Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • 7. We send you quarterly reports and payments We produce quarterly reports on royalties earned for every single instance of every single reading used from your material — no returns, no arcane schedule of discounts. Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com This model is based on reasonable assumptions about the number of readings selected for use. Projected royalties from 500 works over 5 years = $84,375 Let’s work out some financial projections based on the number of titles you provide.
    • Current Partners – and growing! Business and Management has over 10,000 Readings. Behavioral and Social Sciences has over 800 Readings. Humanities and Fine Arts has over 2,800 Readings. Professions & Careers has over 400 Readings. Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
    • Bassim Hamadeh Founder and CEO [email_address] 800-200-3908 x515 For More Information Mike Simpson Director of Business Development [email_address] 415-647-3632 Christopher Foster VP Marketing/Sales cfoster@universityreaders.com 800-200-3908 x532 Mike Simpson | Director of Business Development   | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com