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Keynote by Michel Lent for the DigitalAge 2.0 conference in Sao Paulo, August, 2010.
In an era of lots of content and not enough time, in the midst of the culture of ‘free’, a vital question worries the media outlets: if the traditional revenue streams for content have shrunk and there is still no alternative business models, how will media survive? And what’s our role as readers, brands, and advertisers in the future of the intellectual production?
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