Tendências em Aplicações Sociais para 2009

Tendências em Aplicações Sociais [2009] Manoel Lemos CTO Abril Digital CTO & Founder WebCo Internet São Paulo, SP, Brasil 24.01.2009

Mas o que são aplicações sociais?

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

as br Fi e s bo Ca Physical Layer

N O JS L XM as TP br HT Fi e Logical Layer s bo Ca Physical Layer

s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer

Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer

Infra-estrutura Commodity Menor Valor Menor Inovação Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer

Aplicações Domain Speciﬁc Maior Valor Maior Inovação Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer

Um pouco sobre o ambiente...

Widgets Crowd Sourcing Agreggators Data Portability 3G Cloud Computing Crisis Meta Data Mobile Everything Conversations Social Networks Lack of Capital Demographics Fail Content Overload

Ok, vamos às tendências...

Discovering = Agreggation + Filtering Social Media + Cloud Computing Social Media + Mobility Social Rank vs. Page Rank Widgetization Hyperlocal Web

Discovery !quot;#$%#& Relevance 2#1(3& '()%quot;(*+%#& De-friending Exclusiveness Aggregation Mess !-0)+1#& '(),-.#quot;/& Everything Overload Distribution over Creation Social & Computer Filtering

Cloud Computing + Social Massive Scale Large Datasets Pattern Detection Content Enriching Hungry Computing Behaviour Understanding

Mobility + Social Lots of Applications Location Awareness Real Live Streaming Sensors & More Sensors Privacy Issues & Storms Connecting Things Hands to Cloud

Social Rank over Page Rank People Rules Yes, Twitter IS a Platform People vs. Page Reputation People vs. Document Referral Measurement & Metrics will Raise

Widgetization Marketing Widgets Off-Site Experience Widgets as Full Applications Sites & Services Fragmentation Open Social, Facebook, MySpace Sites, Blogs, Social Networks, Desktops, Mobile, TV...

Hyperlocal Web Cultural Barriers Local Information Language Barriers Location Awareness Hyper Local Content True Near-Off-Line Long Tail

Gente de verdade na linha de frente!!!

Valeu!!! ;-) mlemos@webcointernet.com mlemos@abril.com.br http://manoellemos.com/ @mlemos http://brasigo.com.br/ http://blog.brasigo.com.br/ http://blogblogs.com.br/ http://blog.blogblogs.com.br/

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Tendências em Aplicações Sociais para 2009

by Manoel Lemos on Jan 24, 2009

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Tendências em Aplicações Sociais para 2009 — Presentation Transcript