Tendências em
Aplicações
Sociais [2009]
Manoel Lemos
CTO Abril Digital
CTO & Founder WebCo Internet




São Paulo, SP, Bra...
Mas o que são aplicações
sociais?
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediat...
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediat...
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediat...
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediat...
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediat...
as
                        br
                        Fi
                    e
                   s
                   bo
...
N
                                          O
                                       JS
                                  ...
s
                                               rio
                                            uá

                     ...
s
                                               rio
                                            uá

                     ...
Applications




                                                     s
                                                 r...
Infra-estrutura
Commodity
Menor Valor
Menor Inovação
                 Applications




                                   ...
Aplicações
Domain Specific
Maior Valor
Maior Inovação
                 Applications




                                   ...
Um pouco sobre o
ambiente...
Widgets
    Crowd Sourcing            Agreggators


                                 Data Portability
                    ...
Ok, vamos às tendências...
Discovering = Agreggation + Filtering

Social Media + Cloud Computing

Social Media + Mobility

Social Rank vs. Page Rank
...
Discovery                                     !quot;#$%#&



Relevance
                              2#1(3&               ...
Cloud Computing
+ Social
Massive Scale
Large Datasets
Pattern Detection
Content Enriching
Hungry Computing
Behaviour Under...
Mobility + Social
 Lots of Applications
 Location Awareness
 Real Live Streaming
 Sensors & More Sensors
 Privacy Issues &...
Social Rank over
Page Rank
People Rules
Yes, Twitter IS a Platform
People vs. Page Reputation
People vs. Document Referral...
Widgetization
Marketing Widgets
Off-Site Experience
Widgets as Full Applications
Sites & Services Fragmentation
Open Socia...
Hyperlocal Web
Cultural Barriers
Local Information
Language Barriers
Location Awareness
Hyper Local Content
True Near-Off-...
Gente de verdade na linha
de frente!!!
Valeu!!!             ;-)
mlemos@webcointernet.com
      mlemos@abril.com.br
        http://manoellemos.com/
              ...
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
Tendências em Aplicações Sociais para 2009
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Tendências em Aplicações Sociais para 2009

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Apresentação que fiz no Campus Party 2009 sobre algumas tendências em aplicações sociais (social media) para o ano de 2009. Esta apresentação foi parte da programação do Campus Blog.

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Tendências em Aplicações Sociais para 2009

  1. 1. Tendências em Aplicações Sociais [2009] Manoel Lemos CTO Abril Digital CTO & Founder WebCo Internet São Paulo, SP, Brasil 24.01.2009
  2. 2. Mas o que são aplicações sociais?
  3. 3. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  4. 4. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  5. 5. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  6. 6. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  7. 7. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  8. 8. as br Fi e s bo Ca Physical Layer
  9. 9. N O JS L XM as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  10. 10. s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  11. 11. s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  12. 12. Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  13. 13. Infra-estrutura Commodity Menor Valor Menor Inovação Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  14. 14. Aplicações Domain Specific Maior Valor Maior Inovação Applications s rio uá N Us O JS L XM Human Layer as TP br HT Fi e Logical Layer s bo Ca Physical Layer
  15. 15. Um pouco sobre o ambiente...
  16. 16. Widgets Crowd Sourcing Agreggators Data Portability 3G Cloud Computing Crisis Meta Data Mobile Everything Conversations Social Networks Lack of Capital Demographics Fail Content Overload
  17. 17. Ok, vamos às tendências...
  18. 18. Discovering = Agreggation + Filtering Social Media + Cloud Computing Social Media + Mobility Social Rank vs. Page Rank Widgetization Hyperlocal Web
  19. 19. Discovery !quot;#$%#& Relevance 2#1(3& '()%quot;(*+%#& De-friending Exclusiveness Aggregation Mess !-0)+1#& '(),-.#quot;/& Everything Overload Distribution over Creation Social & Computer Filtering
  20. 20. Cloud Computing + Social Massive Scale Large Datasets Pattern Detection Content Enriching Hungry Computing Behaviour Understanding
  21. 21. Mobility + Social Lots of Applications Location Awareness Real Live Streaming Sensors & More Sensors Privacy Issues & Storms Connecting Things Hands to Cloud
  22. 22. Social Rank over Page Rank People Rules Yes, Twitter IS a Platform People vs. Page Reputation People vs. Document Referral Measurement & Metrics will Raise
  23. 23. Widgetization Marketing Widgets Off-Site Experience Widgets as Full Applications Sites & Services Fragmentation Open Social, Facebook, MySpace Sites, Blogs, Social Networks, Desktops, Mobile, TV...
  24. 24. Hyperlocal Web Cultural Barriers Local Information Language Barriers Location Awareness Hyper Local Content True Near-Off-Line Long Tail
  25. 25. Gente de verdade na linha de frente!!!
  26. 26. Valeu!!! ;-) mlemos@webcointernet.com mlemos@abril.com.br http://manoellemos.com/ @mlemos http://brasigo.com.br/ http://blog.brasigo.com.br/ http://blogblogs.com.br/ http://blog.blogblogs.com.br/

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