Tendências em
Aplicações
Sociais [2009]
Manoel Lemos
CTO Abril Digital
CTO & Founder WebCo Internet
São Paulo, SP, Brasil
24.01.2009

Mas o que são aplicações
sociais?

“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook,
media sites like Flickr and YouTube, and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs, service oriented
design, and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

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Applications
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Infra-estrutura
Commodity
Menor Valor
Menor Inovação
Applications
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Aplicações
Domain Specific
Maior Valor
Maior Inovação
Applications
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Human Layer
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Um pouco sobre o
ambiente...

Widgets
Crowd Sourcing Agreggators
Data Portability
3G
Cloud Computing
Crisis Meta Data
Mobile Everything
Conversations Social Networks
Lack of Capital
Demographics Fail
Content Overload

Ok, vamos às tendências...

Discovering = Agreggation + Filtering
Social Media + Cloud Computing
Social Media + Mobility
Social Rank vs. Page Rank
Widgetization
Hyperlocal Web

Discovery !\"#$%#&
Relevance
2#1(3& '()%\"(*+%#&
De-friending
Exclusiveness
Aggregation Mess
!-0)+1#& '(),-.#\"/&
Everything Overload
Distribution over Creation
Social & Computer Filtering

Cloud Computing
+ Social
Massive Scale
Large Datasets
Pattern Detection
Content Enriching
Hungry Computing
Behaviour Understanding

Mobility + Social
Lots of Applications
Location Awareness
Real Live Streaming
Sensors & More Sensors
Privacy Issues & Storms
Connecting Things
Hands to Cloud

Social Rank over
Page Rank
People Rules
Yes, Twitter IS a Platform
People vs. Page Reputation
People vs. Document Referral
Measurement & Metrics will Raise

Widgetization
Marketing Widgets
Off-Site Experience
Widgets as Full Applications
Sites & Services Fragmentation
Open Social, Facebook, MySpace
Sites, Blogs, Social Networks, Desktops, Mobile, TV...

Hyperlocal Web
Cultural Barriers
Local Information
Language Barriers
Location Awareness
Hyper Local Content
True Near-Off-Line Long Tail

Gente de verdade na linha
de frente!!!

Valeu!!! ;-)
mlemos@webcointernet.com
mlemos@abril.com.br
http://manoellemos.com/
@mlemos
http://brasigo.com.br/
http://blog.brasigo.com.br/
http://blogblogs.com.br/
http://blog.blogblogs.com.br/