A importância dos blogs para as empresas

Slide 1: Blogs a importância deles para as empresas Manoel Lemos CEO / Founder By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 2: Blogs? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 3: Será? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 4: By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 5: innovation groups teammates wikis feedback wikipedia competition blogblogs tags folksonomy feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 6: teammates innovation groups wikis feedback wikipedia competition blogblogs tags folksonomy feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook google customers transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 7: teammates innovation groups wikis wikipedia competition blogblogs feedback tags folksonomy feeds collaboration interaction digg widgets openid twitter people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 8: innovation groups teammates wikis feedback wikipedia competition blogblogs folksonomy tags feeds collaboration interaction twitter digg widgets openid people opensource ideas blogs facebook customers google transparency crowdsourcing creativecommons By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 10: “Quase 9 milhões de pessoas acessam e lêem blogs, de acordo com dados do Ibope/ NetRatings de agosto, o que representa 46% do número de internautas ativos no mês.” IDG Now By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 11: Blogs são legais, mas devemos ter um? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 12: Já vimos este tipo de pergunta antes... By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 13: • Devemos ter email? • Devemos ter um website? • Devemos ter um blog? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 18: “The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.” Jonathan Schwartz • CEO • Sun Microsystems By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 27: Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 31: Muito mais que um mero canal de comunicação • Transparência • Autenticidade • Autoridade ➜ Sim, PageRank!!! • Atrair e Recrutar • Colaborar, Agregar e Inovar By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 32: BlogBlogs Ranking Links no 1º dia By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 33: BlogBlogs Ranking Links na 1ª semana By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 34: BlogBlogs Ranking Links na 2ª semana By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 35: BlogBlogs Ranking Links no 1º mês By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 36: BlogBlogs Ranking Links no 2º mês By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 37: BlogBlogs Ranking Links em Julho de 2007 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 38: BlogBlogs Ranking Links em Julho de 2007 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 44: Mas perderemos o controle? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 45: 09 f9 11 02 9d 74 e3 5b d8 41 56 c5 63 56 88 c0 By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 48: Nunca tivemos ou teremos controle! By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 49: Blogs são legais, mas devemos ter um? By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 50: Absolutamente, sim! By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 51: Valeu! manoel@lemos.net By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

Slide 52: Junte-se a nós! vagas@blogblogs.com.br • Marketeers • Products • Strategy • Community • Viral • Social Media, Advertisement Management, Viral Marketing, Community Management, User Mentoring, Strategic Thinking • Developers • Server • Client • Rails, Ruby, LAMP, OO, Agile, Scrum, REST, XFN, FOAF, AJAX, JavaScript, Scriptaculous, Prototype, JQuery, HTML, CSS, DHTML, Microformats • SysAdmins • Infrastructure • Production • LAMP, OpenSolaris, SVN, LDAP, Apache, Mongrel, Monit, MySQL, SNMP, SMTP, Load Balancing, Virtualization, Storage, webDAV, caching, proxying By Manoel Lemos • São Paulo, Brasil • 2008.03.18 • http://manoellemos.com • manoel (at) lemos.net

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