Your SlideShare is downloading. ×
0
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Selecting an Online Community Platform
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Selecting an Online Community Platform

307

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
307
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Choosing an Online Community Technology Platform Matthew Lees Analyst, Consultant – Social Media / Online Communities Senior Contributing Editor, Patricia Seybold Group May 20, 2010
  • 2. It’s Not about Technology <ul><li>Fah who for-aze! Fah who for-aze! </li></ul><ul><li>Dah who dor-aze! Dah who dor-aze! </li></ul>© 2010 TBS, Inc.
  • 3. Well, It’s Not Only about Technology (technology + business + people)
  • 4. Technology Helps You… <ul><li>Monitor, Measure, and Analyze – people, content, interactions </li></ul><ul><li>Moderate – conversations </li></ul><ul><li>Motivate – brand enthusiasts and influencers </li></ul><ul><li>Scale / Extend Reach </li></ul><ul><li>Integrate – with other technologies and the social Web </li></ul><ul><li>Realize efficiencies and be more productive </li></ul>Social Web = Blogs + Twitter + Facebook + LinkedIn + YouTube + MySpace + Delicious + Technorati + Bebo + Flickr + …
  • 5. Social Media Initiatives Slice Many Ways <ul><li>Use Case </li></ul><ul><li>Service and Support </li></ul><ul><li>Insight </li></ul><ul><li>Loyalty / Satisfaction </li></ul><ul><li>Awareness / Lead Gen </li></ul><ul><li>Revenue </li></ul><ul><li>(Productivity, KM) </li></ul><ul><li>Industry </li></ul><ul><li>Entertainment </li></ul><ul><li>Media and Publishing </li></ul><ul><li>High-Tech / Telecom </li></ul><ul><li>Retail </li></ul><ul><li>Manufacturing </li></ul><ul><li>… </li></ul><ul><li>Segment </li></ul><ul><li>B2C </li></ul><ul><li>B2B </li></ul><ul><li>Education/Academia </li></ul><ul><li>Not-for-Profit </li></ul><ul><li>Government </li></ul><ul><li>Audience </li></ul><ul><li>Partners </li></ul><ul><li>Customers (users, readers, subscribers) </li></ul><ul><li>Developers </li></ul><ul><li>Partners </li></ul><ul><li>Students </li></ul><ul><li>(Employees) </li></ul><ul><li>Business Owner </li></ul><ul><li>Service / Support </li></ul><ul><li>Brand Marketing / PR </li></ul><ul><li>R&D / Product Development </li></ul><ul><li>Product Marketing </li></ul><ul><li>IT </li></ul><ul><li>(HR) </li></ul>“ Start with your business goals.”
  • 6. A Lot of Technology Choices Branded Communities / Social Networks Social Media Management & Monitoring Social Media Monitoring Crowdsourcing / Idea Management Social Networks
  • 7. Today’s Focus: Branded Communities
  • 8. Evaluation Framework – for Branded Communities Community Platform Communication Channels Collaboration Methods Engagement Tools Search Community Participation Customization Personal Profile Management Member Content Creation Connection Methods Layout Options Moderation and Administration Member & Group Management Reporting & Analytics Moderation Capabilities within a Community Structure Technology Architecture Integration Scalability & Availability Environments Installed Base Product Viability Target Markets Pricing Product Background Security Product Plans Internationalization Customer Base Company Viability Company Background Financials Content Management Communication & Collaboration Systems Management Reputation Systems Competition Support for Mobile Devices Viral Tools Search Engine Optimization
  • 9. 1. Community Participation <ul><li>Communication Channels </li></ul><ul><ul><li>Forums (Web, PDA access), blogs, chat, messaging </li></ul></ul><ul><li>Collaboration Methods </li></ul><ul><ul><li>File sharing, wiki, ideas </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>Information search, people search </li></ul></ul><ul><ul><li>Basic, advanced, results page, tags </li></ul></ul><ul><li>Reputation Systems </li></ul><ul><ul><li>Rating, ranking </li></ul></ul>Capabilities within a Community
  • 10. 2. Capabilities within a Community <ul><li>Connection Methods </li></ul><ul><ul><li>Registration & Authentication </li></ul></ul><ul><ul><li>Standalone, SSO, 3 rd -party (Yahoo!, Facebook) </li></ul></ul><ul><li>Customization </li></ul><ul><ul><li>Look and feel, signatures, bookmarks, notifications </li></ul></ul><ul><li>Personal Profile Management </li></ul><ul><ul><li>Fields, avatars, privacy control </li></ul></ul><ul><li>Member Content Creation </li></ul><ul><ul><li>Editor (WYSIWYG), templates, reviews, interactive media </li></ul></ul><ul><li>Viral Tools </li></ul><ul><ul><li>Invitations, Send to a Friend/Colleague, widgets </li></ul></ul>Community Participation
  • 11. 3. Moderation and Administration <ul><li>Comm. and Collab. Systems Management </li></ul><ul><ul><li>Configuration and administration </li></ul></ul><ul><li>Member and Group Management </li></ul><ul><ul><li>Accounts, access and permissions </li></ul></ul><ul><li>Moderation </li></ul><ul><ul><li>Abuse reporting, obscenity filter, edit/delete posts, ban users </li></ul></ul><ul><li>Content Management </li></ul><ul><ul><li>Announcements, publishing/syndication, import/integration, audit trail, advertising </li></ul></ul><ul><li>Engagement Tools </li></ul><ul><ul><li>Polls, surveys, email (individual, blasts) </li></ul></ul><ul><li>Layout Options </li></ul><ul><ul><li>Look and feel, skins </li></ul></ul><ul><li>Reporting and Analytics </li></ul><ul><ul><li>Stock reports, dashboard interface and parameters, export </li></ul></ul>Moderation and Administration
  • 12. 4. Technology and Architecture <ul><li>Environments </li></ul><ul><ul><li>Deployment mode (on-premise, on-demand) </li></ul></ul><ul><ul><li>Operating systems, application servers, databases </li></ul></ul><ul><li>Structure </li></ul><ul><ul><li>Development language(s): LAMP, Java, .NET </li></ul></ul><ul><li>Integration </li></ul><ul><ul><li>SSO, APIs, social Web </li></ul></ul><ul><li>Search Engine Optimization </li></ul><ul><ul><li>URLs, META tags, dynamic/static content </li></ul></ul><ul><li>Scalability and Availability </li></ul><ul><ul><li>Architecture, data center (uptime, redundancy) </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Role-based, APIs and code snippets, protocols, data center </li></ul></ul><ul><li>Support for Mobile Devices </li></ul><ul><ul><li>Devices, app vs. browser </li></ul></ul>Technology Architecture
  • 13. 5. Product Viability <ul><li>Product Background </li></ul><ul><li>Installed Base </li></ul><ul><li>Target Markets </li></ul><ul><li>Pricing </li></ul><ul><li>Internationalization </li></ul><ul><li>Product Plans </li></ul><ul><li>Competition </li></ul>Product Viability
  • 14. 6. Company Viability <ul><li>Company Background </li></ul><ul><li>Customer Base </li></ul><ul><li>Financials </li></ul>Company Viability
  • 15. What Vendors Provide <ul><li>Platform Features and Functionality </li></ul><ul><li>Hosting (if on-demand/SaaS) </li></ul><ul><li>“ Enterprise” Capability </li></ul><ul><ul><li>Administrative tools </li></ul></ul><ul><ul><li>SLAs </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><li>Experience / Best Practices </li></ul><ul><li>Professional Services </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Technology: integration, customization </li></ul></ul><ul><ul><li>Moderation </li></ul></ul>
  • 16. Technology Trends <ul><li>“ Build vs. Buy” isn’t even an argument anymore </li></ul><ul><li>Standard forum/blog/wiki functionality is the starting point </li></ul><ul><li>On-Demand / SaaS / Cloud </li></ul><ul><li>Integration </li></ul><ul><ul><li>Social Web </li></ul></ul><ul><ul><ul><li>Sites & Networks: Facebook, Twitter, etc. </li></ul></ul></ul><ul><ul><ul><li>Measuring, Monitoring, Moderating </li></ul></ul></ul><ul><ul><li>Internal Systems </li></ul></ul><ul><ul><ul><li>SSO, Directory/LDAP </li></ul></ul></ul><ul><ul><ul><li>CRM </li></ul></ul></ul><ul><li>Analytics </li></ul><ul><li>Granular permissioning of users and groups </li></ul><ul><li>Increasing appreciation for identity and reputation portability </li></ul><ul><li>Going mobile </li></ul>
  • 17. Thank You Matthew Lees [email_address] http://www.customers.com @mlees © 2010 TBS, Inc.

×