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SXSW: Artists & Labels Embrace Virtual Worlds

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Presented at South by Southwest in Austin, TX 3/16/2010 …

Presented at South by Southwest in Austin, TX 3/16/2010

Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Metric, Katy Perry, Weezer, Rob Thomas, Ice-T) are embracing virtual worlds by creating branded stores and virtual merchandise that engage their fans and promote and sell music and memorabilia. Learn how virtual worlds are changing the music industry and creating new revenue streams and promotion opportunities.

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  • We are one of a handful of virtual world companies that is past most startup risks – market, technology, and management IMVU CONFIDENTIAL
  • We are one of a handful of virtual world companies that is past most startup risks – market, technology, and management IMVU CONFIDENTIAL
  • We are one of a handful of virtual world companies that is past most startup risks – market, technology, and management IMVU CONFIDENTIAL
  • In closing, I’m confident you will agree with me that IMVU is a company to watch.
  • In closing, I’m confident you will agree with me that IMVU is a company to watch.
  • In closing, I’m confident you will agree with me that IMVU is a company to watch.
  • We have a range of exciting partnerships lined up, only one of which I can reveal for the first time here at SXSW. IMVU is proud to be working in a new and creative way with Pink Floyd, whom we congratulate for their innovative, forward-thinking and aggressive adoption of new media and revenue opportunities.
  • In closing, I’m confident you will agree with me that IMVU is a company to watch.
  • Transcript

    • 1.
      • Artists & Labels Embrace Virtual Worlds
      • Lee Clancy
      • SVP Product Management & GM Direct Revenue
      • IMVU Inc.
      • SXSW - March 16, 2010
    • 2. Today’s Session
      • About IMVU
      • Video: IMVU Rocks!
      • Music on IMVU
      • Q & A
    • 3. What’s IMVU? An online community where members use 3D avatars to meet new people, chat, create and play
    • 4. Company Overview
      • Founded in April, 2004
      • Based in Palo Alto, CA
      • 70 employees
      • 3 institutional rounds
      • $30M raised
    • 5. Business Snapshot
      • 3D avatars
      • Virtual goods
      • 45M registered users
      • 10M uniques/month
      • $30M+ revenue run rate
      • Profitable
      Cumulative Registrations
    • 6. Attractive Demographics
          • 70% Female
          • 60% 18+ yrs old
          • 60% USA
    • 7. User-Generated Content 3+ Million Virtual Items
    • 8. Celebrating with Mohawks
    • 9. Shameless Promotional Plug We’re Hiring! www.imvu.com/jobs
    • 10. Video: IMVU Rocks! http://www.youtube.com/watch?v=oBGgXN1dFTY
    • 11. IMVU Music Store
      • We sell music:
        • Non-interactive streaming (for use on IMVU only)
        • Downloads (DRM-free MP3)
      • Both major label & independent artists
      • Catalog includes over 2.4 million tracks
      • Launched in November 2008
    • 12. Music as Shared Social Experience
      • Music is an inherently social experience on IMVU:
      • Users buy music to listen to it together…
      • … and dance, dress up, or play DJ
      • IMVU sells it all: dance animations, clothing & 3D furnishings
      • 12 million hours listened (since launch)
      • 234 million total listens (since launch)
    • 13. Music as Retention Driver
      • Music buyers on IMVU…
      • Are typically adult (18+)
      • Buy an average of 6 (teens) to 19 (adults) tracks
      • Buy early in their IMVU experience (during 1 st week)
      • Remain on IMVU 6x longer than non-music buyers
    • 14. Promotion & Artist Development
      • IMVU is an effective social venue for artist promotion:
      • Album launch support via IMVU (750,000 Facebook Fans)
      • Not just a retailer, but a diverse community in many genres
      • Platform for emerging artists via TuneCore partnership
    • 15. Emerging Opportunities
      • IMVU’s unique music environment enables new experiences:
      • Branded virtual merchandise campaigns with top artists
      • Artist IP + 3D virtual content = new fan engagement
      • First time ever: Pink Floyd will allow IMVU “Creators” to build new 3D content using the band’s licensed trademarks
    • 16. Q & A