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Social networking for E-Commerce

Social networking for E-Commerce



How to increase sales using social media. What are the key benefits of SM in comparison to classic approach. Video as the future of advertising on-line.

How to increase sales using social media. What are the key benefits of SM in comparison to classic approach. Video as the future of advertising on-line.



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    Social networking for E-Commerce Social networking for E-Commerce Presentation Transcript

    • Michał Laskowski, ShopCamp 2.4, Sopot 2011r.czwartek, 21 lipca 2011
    • History of Innovation eBay.com eStore Paypal SMS Card f? Michał Laskowski 2czwartek, 21 lipca 2011
    • Classic vs. Social eCommerce E-mail marketing Fanpage on FB Newsletter Like, Share Live Chat Promotion Reviews Apps Articles Innovations Group shopping Group shopping on FB Michał Laskowski 3czwartek, 21 lipca 2011
    • Internet usage in Poland. 91% - www 89% e-mail 81% Social 79% Communicators 75% Learn&Work source: Diagnoza Społeczna 2009 Michał Laskowski 4czwartek, 21 lipca 2011
    • Companies on Facebook source: socialbakers.com/facebook-pages/brands/poland Michał Laskowski 5czwartek, 21 lipca 2011
    • Is there na non-facebook world? Michał Laskowski 6czwartek, 21 lipca 2011
    • Social media serving business. source: eMarketer.com Michał Laskowski 7czwartek, 21 lipca 2011
    • Online store on FB? source: facebook.com/vobispl Michał Laskowski 8czwartek, 21 lipca 2011
    • Full transaction on FB platform source: facebook.com/vobispl Michał Laskowski 9czwartek, 21 lipca 2011
    • FB eCommerce for individuals Everybody can sell services and goods There is a „freebie” option source: facebook.com Michał Laskowski 10czwartek, 21 lipca 2011
    • FB online store - the administration panel source: inflavo Michał Laskowski 11czwartek, 21 lipca 2011
    • Apps using IFrame or FBML IFrame FBML Michał Laskowski 12czwartek, 21 lipca 2011
    • SAS solutions 1. 2. Michał Laskowski 13czwartek, 21 lipca 2011
    • Where does eCommerce on FB go? Social shopping MOBILE eSTORE OFFLINE Michał Laskowski 14czwartek, 21 lipca 2011
    • Promotion on FB Michał Laskowski 15czwartek, 21 lipca 2011
    • The task Michał Laskowski 16czwartek, 21 lipca 2011
    • Classic vs. Social (marketing) Grup Shopping Grup Shopping on Get 25% discount, ask 10 friends to like Your Wall post, you all get. Michał Laskowski 17czwartek, 21 lipca 2011
    • Grup shopping 1 000 000 UU 10x100 friends weak targeing great targeting passive active marketing short view time long view time SPAM FB messages are not spam 50% promotion 25% promotion low quality normal quality ‱ conversion % conversion Michał Laskowski 18czwartek, 21 lipca 2011
    • Goals of social activity • increase sales • brand strengthening • keep in touch with clients • re-purhase • acquire brand ambasadors Michał Laskowski 19czwartek, 21 lipca 2011
    • Pay $$$ for marketing, or let Your clients do it instead? Michał Laskowski 20czwartek, 21 lipca 2011
    • Whome would You trust? 1. Sales manager 2. Internet review (may be sponsored) 3. Friend 4. Internet forum 5. Lots of cityboards Michał Laskowski 21czwartek, 21 lipca 2011
    • Video is EVERYTHING! Michał Laskowski 22czwartek, 21 lipca 2011
    • Video as a selling tool • Youtube popularity • Video click-through on Facebook’u • Youtube has a high Google rank • SEO by Youtube źródło: socialbakers.com/facebook-pages/brands/poland Michał Laskowski 23czwartek, 21 lipca 2011
    • Video draws attention Google SERP Facebook „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Michał Laskowski 24czwartek, 21 lipca 2011
    • On-line video taking over television 80% polish internet users watch video weekly source: interaktywnie.com Michał Laskowski 25czwartek, 21 lipca 2011
    • Facebook,Youtube and what else ? Blogs: Blogger, Wordpress • Microblogging: Twitter, Blip • Social Networking: Myspace, Goldenline, Linkedin, Ning, Mixxt • Social knowledge base: Wikipedia: Bizneswiki, Wikispaces • Social Bookmarking: Delicious, Google Reader • Social News: Digg, Wykop • Photo: Flickr, Picasa • Presentations: slideshare, scribd ...it works :) Michał Laskowski 26czwartek, 21 lipca 2011
    • Social Media Monitoring Michał Laskowski 27czwartek, 21 lipca 2011
    • Why do we UNlike? too frequent posts too many posts on my wall boring posts one-time promotion not enough benefits too many marketing I was never interested nothing interesting in posts I prefere to search for information myself other źródło:allfacebook.com Michał Laskowski 28czwartek, 21 lipca 2011
    • Thank You! michal@laskowski.edu.pl Michał Laskowski 29czwartek, 21 lipca 2011