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Michał Laskowski, ShopCamp 2.4, Sopot 2011r.czwartek, 21 lipca 2011
History of Innovation        eBay.com              eStore   Paypal   SMS   Card                                           ...
Classic vs. Social                              eCommerce                    E-mail marketing       Fanpage on FB         ...
Internet usage in Poland.       91% - www       89% e-mail       81% Social       79% Communicators       75% Learn&Work  ...
Companies on Facebook                              source: socialbakers.com/facebook-pages/brands/poland           Michał ...
Is there na non-facebook world?           Michał Laskowski   6czwartek, 21 lipca 2011
Social media serving business.                                       source: eMarketer.com           Michał Laskowski   7c...
Online store on FB?                                  source: facebook.com/vobispl           Michał Laskowski   8czwartek, ...
Full transaction on FB platform                                   source: facebook.com/vobispl           Michał Laskowski ...
FB eCommerce for individuals                     Everybody can sell services and goods                     There is a „fre...
FB online store - the administration panel                                           source: inflavo           Michał Lasko...
Apps using IFrame or FBML                                      IFrame                          FBML           Michał Lasko...
SAS solutions                              1.        2.           Michał Laskowski        13czwartek, 21 lipca 2011
Where does eCommerce on FB go?                                   Social shopping                          MOBILE      eSTO...
Promotion on FB           Michał Laskowski   15czwartek, 21 lipca 2011
The task           Michał Laskowski   16czwartek, 21 lipca 2011
Classic vs. Social (marketing)                Grup Shopping         Grup Shopping on                                Get 25...
Grup shopping                   1 000 000 UU               10x100 friends                   weak targeing              gre...
Goals of social activity                     • increase sales                     • brand strengthening                   ...
Pay $$$ for marketing, or       let Your clients do it instead?           Michał Laskowski   20czwartek, 21 lipca 2011
Whome would You trust?                     1. Sales manager                     2. Internet review (may be sponsored)     ...
Video is EVERYTHING!           Michał Laskowski   22czwartek, 21 lipca 2011
Video as a selling tool                     • Youtube popularity                     • Video click-through on Facebook’u  ...
Video draws attention         Google SERP               Facebook                                   „Video and images are m...
On-line video taking over television                              80% polish internet                              users w...
Facebook,Youtube and what else ?                          Blogs: Blogger, Wordpress                   • Microblogging: Twi...
Social Media Monitoring           Michał Laskowski   27czwartek, 21 lipca 2011
Why do we UNlike?                                                        too frequent posts                               ...
Thank You!                              michal@laskowski.edu.pl           Michał Laskowski             29czwartek, 21 lipc...
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Social networking for E-Commerce

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How to increase sales using social media. What are the key benefits of SM in comparison to classic approach. Video as the future of advertising on-line.

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Transcript of "Social networking for E-Commerce"

  1. 1. Michał Laskowski, ShopCamp 2.4, Sopot 2011r.czwartek, 21 lipca 2011
  2. 2. History of Innovation eBay.com eStore Paypal SMS Card f? Michał Laskowski 2czwartek, 21 lipca 2011
  3. 3. Classic vs. Social eCommerce E-mail marketing Fanpage on FB Newsletter Like, Share Live Chat Promotion Reviews Apps Articles Innovations Group shopping Group shopping on FB Michał Laskowski 3czwartek, 21 lipca 2011
  4. 4. Internet usage in Poland. 91% - www 89% e-mail 81% Social 79% Communicators 75% Learn&Work source: Diagnoza Społeczna 2009 Michał Laskowski 4czwartek, 21 lipca 2011
  5. 5. Companies on Facebook source: socialbakers.com/facebook-pages/brands/poland Michał Laskowski 5czwartek, 21 lipca 2011
  6. 6. Is there na non-facebook world? Michał Laskowski 6czwartek, 21 lipca 2011
  7. 7. Social media serving business. source: eMarketer.com Michał Laskowski 7czwartek, 21 lipca 2011
  8. 8. Online store on FB? source: facebook.com/vobispl Michał Laskowski 8czwartek, 21 lipca 2011
  9. 9. Full transaction on FB platform source: facebook.com/vobispl Michał Laskowski 9czwartek, 21 lipca 2011
  10. 10. FB eCommerce for individuals Everybody can sell services and goods There is a „freebie” option source: facebook.com Michał Laskowski 10czwartek, 21 lipca 2011
  11. 11. FB online store - the administration panel source: inflavo Michał Laskowski 11czwartek, 21 lipca 2011
  12. 12. Apps using IFrame or FBML IFrame FBML Michał Laskowski 12czwartek, 21 lipca 2011
  13. 13. SAS solutions 1. 2. Michał Laskowski 13czwartek, 21 lipca 2011
  14. 14. Where does eCommerce on FB go? Social shopping MOBILE eSTORE OFFLINE Michał Laskowski 14czwartek, 21 lipca 2011
  15. 15. Promotion on FB Michał Laskowski 15czwartek, 21 lipca 2011
  16. 16. The task Michał Laskowski 16czwartek, 21 lipca 2011
  17. 17. Classic vs. Social (marketing) Grup Shopping Grup Shopping on Get 25% discount, ask 10 friends to like Your Wall post, you all get. Michał Laskowski 17czwartek, 21 lipca 2011
  18. 18. Grup shopping 1 000 000 UU 10x100 friends weak targeing great targeting passive active marketing short view time long view time SPAM FB messages are not spam 50% promotion 25% promotion low quality normal quality ‱ conversion % conversion Michał Laskowski 18czwartek, 21 lipca 2011
  19. 19. Goals of social activity • increase sales • brand strengthening • keep in touch with clients • re-purhase • acquire brand ambasadors Michał Laskowski 19czwartek, 21 lipca 2011
  20. 20. Pay $$$ for marketing, or let Your clients do it instead? Michał Laskowski 20czwartek, 21 lipca 2011
  21. 21. Whome would You trust? 1. Sales manager 2. Internet review (may be sponsored) 3. Friend 4. Internet forum 5. Lots of cityboards Michał Laskowski 21czwartek, 21 lipca 2011
  22. 22. Video is EVERYTHING! Michał Laskowski 22czwartek, 21 lipca 2011
  23. 23. Video as a selling tool • Youtube popularity • Video click-through on Facebook’u • Youtube has a high Google rank • SEO by Youtube źródło: socialbakers.com/facebook-pages/brands/poland Michał Laskowski 23czwartek, 21 lipca 2011
  24. 24. Video draws attention Google SERP Facebook „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Michał Laskowski 24czwartek, 21 lipca 2011
  25. 25. On-line video taking over television 80% polish internet users watch video weekly source: interaktywnie.com Michał Laskowski 25czwartek, 21 lipca 2011
  26. 26. Facebook,Youtube and what else ? Blogs: Blogger, Wordpress • Microblogging: Twitter, Blip • Social Networking: Myspace, Goldenline, Linkedin, Ning, Mixxt • Social knowledge base: Wikipedia: Bizneswiki, Wikispaces • Social Bookmarking: Delicious, Google Reader • Social News: Digg, Wykop • Photo: Flickr, Picasa • Presentations: slideshare, scribd ...it works :) Michał Laskowski 26czwartek, 21 lipca 2011
  27. 27. Social Media Monitoring Michał Laskowski 27czwartek, 21 lipca 2011
  28. 28. Why do we UNlike? too frequent posts too many posts on my wall boring posts one-time promotion not enough benefits too many marketing I was never interested nothing interesting in posts I prefere to search for information myself other źródło:allfacebook.com Michał Laskowski 28czwartek, 21 lipca 2011
  29. 29. Thank You! michal@laskowski.edu.pl Michał Laskowski 29czwartek, 21 lipca 2011

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