Expanding the Village: Social Media (KU Professional Development Day 2013) Michelle Compton & Eddie Munoz

1. Expanding the Village:
Social Media
MICHELLE COMPTON & EDDIE MUÑOZ

2. About us
Michelle Compton Eddie Muñoz
 Union Programs, KU Memorial Unions  Undergraduate Advising Center
 Assistant Director for Student
Development and Events  Administrative Associate
 @mcompton Senior/Front Office Manager
 FB.com/michellecompton
 @murphy59
 about.me/mcompton
 Student Union Activities  FB.com/murphy59
 SUAevents.com  Undergraduate Advising Center
 @SUAevents
 FB.com/SUAevents.com  @KUAdvising
 Instagram: SUAevents  FB.com/KUAdvising
 Foursquare.com/SUAevents
 Instagram: KUAdvising
 Big Event
 thebigeventku.com  Foursquare.com/KUAdvising
 Women Build, NACA Central,  Munchers
Jaybowl

3. What we are doing
Michelle Compton: SUA Eddie Muñoz: UAC
 Mostly student-run with oversight  Staff run but looking to include
 Facebook and Twitter primarily students
 Up to the students where they focus  Facebook and Twitter primarily
 Instagram … more popular last year  Promote events (PA recruitment,
 Tried Pinterest last year – students
Majors Fair, Pre-Law Day) and
weren‟t interested this year academic deadlines
 YouTube … never really taken off
 Instagram … needs more frequency
 Foursquare … difficult to get people
 Foursquare … needs promotion
to check-in  YouTube … coming soon!

4. What are we posting
Michelle Compton Eddie Muñoz
 Academic deadlines
 … Events
 Events
 Updates about the office or
KU
 Sometimes behind the  Wescoe Renovation
scenes 

Remarkable weather
UAC renovations
 RTs. Lots of RTs.
 Interesting articles
 Events on campus/in Lawrence
 Important updates from other
departments

5. Student Orgs verse KU Departments
 Student organizations have the ability to play. It‟s a
learning ground.
 KU departments are under more restrictions
 Access to graphics
 Website integration
 Foursquare
 But Facebook can be like a website!
 List of other KU people so you can see what others
are doing. http://connect.ku.edu/

6. Why?
 Our audience is online and increasingly dependent
on information gained online.
 Millennials lack the ability to talk on the phone and
to talk to someone in person.
 News/Engagement with the outside world
 SourceFed
 Like, subscribe, respond to comments, call out users.
 Changes the experience

7. Learn & Watch
 Learn from the corporate masters
 Find businesses that are doing social media well and watch
them
 Coca-cola, Starbucks, Zappos, Red Bull, Victoria‟s Secret
 Learn from the local masters
 @Sandbar, @PetWorldKansas (just getting started),
@wheatstatepizza, @parkingku

8. Best basic practices: How to be online
 Brand yourself
 Start slow, start with what you know
 Twitter, Facebook
 Make a marketing calendar
 Hootsuite for scheduled posting
 … importance of watching to which account you are posting!
 Start advertising that you are there!
 Start following other people at KU

9. Best basic practices: How to be online well
 Know your audience, know your platform, know your
tools, know your limits
 Consider your voice
 UAC – “corporate”
 SUA – friend
 Think about frequency of posting
 Crowdbooster and other services
 Negative comments (article)
 Let them stay – respond, but don‟t call unnecessary attention
 SUA – authorized responders
 “We are sorry you feel that way. Here is our website, we hope to see you
at a future event/in the office again.”
 CONVERSATION
 Ripple Effect

10. Best basic practices: Facebook
 Page verse Profile
 Engagement!
 Create “like-able” content
 Photos, Comments
 Interact/follow up with users
 Utilize comments for feedback/assessment, Be visible

11. Article: What Your Business Needs to Know About
Facebook‟s EdgeRank
 http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-
facebooks-edgerank/
 Facebook looks at whether or not you’ve previously interacted with an author’s
posts or whether or not your friends are engaging around those posts.
 EdgeRank also examines whether or not your have interacted with similar types
of posts in the past, i.e. photos, videos, polls, etc.
 A like isn’t an opt in or subscription for marketing spam. It is an expression not
a representation of a captive audience.
 People may have Like’d you, but they’re also following friends, family, other
brands and important organizations and events.
 With everyone publishing content, you’re competing for attention in real-time.
Instead, consider competing for attention with the right content at the
right-time.
 So? Ask for likes, consider engagement and post interactive material.

12. Article: 3 Unconventional Ways to Boost Your
Facebook Engagement
 http://www.socialmediaexaminer.com/3-unconventional-
ways-to-boost-your-facebook-engagement/
 1. Crowdsource
 ask your community of users to offer their suggestions
 gives a business‟s audience a voice and an opportunity for recognition.
 2. Introduce/Highlight Your Employees on Facebook
 when your employees get a nod, your brand may have greater exposure
to their friends and friends of friends.
 can also boost EdgeRank if your posts get more posts and comments
than usual.
 Tag your employees, highlight a new one every week or month.
 3. Reveal new products and features
 More difficult in our world.

13. Article: The Facebook Timeline for Brand Pages
Checklist
 http://www.slideshare.net/Spredfast/spredfast-
facebooktimelineforbrands-11845364
 Cover photo
 Highlight items
 Milestones
 Admin panel
 The new Admin Panel drops down and appears on top of
Timeline when clicked. It‟s not just a place to change the
preferences of your Page. And gives analytics

14. Best basic practices: Twitter
 Hashtags
 Track events, topics
 #KUPDD
 Post live, Twitpic & Instagram
 Giveaways
 Walk the line of oversharing
 How do we fill content? RT other departments

15. Best basic practices: Foursquare
 Location based media, “check-ins”
 where you are and with who
 … and why!
 added event specific check-ins
 Now also posts your twitter handle
 Claim your venue - University Relations

16. Best basic practices: Instagram
 Now owned by Facebook
 Instant, artful content
 A photo-sharing platform
 hashtags
 geo-locate
 share on social networks
 Fastest growing network
 Big brands: GE, Ben & Jerry, Starbucks, Red
Bull, Tiffany & Co.
 Much more difficult – requires a smartphone

17. Best basic practices: How to expand online
 What order do you add platforms?
 Resources, goals, ability to manage.
 Ask for likes! Tell people you‟re expanding online.
 Analytics
 Always look at the newest platforms
 Claim your name
 Understand how it grows and develops

18. Free resources: on campus, in town and online
 Mashable
 basic, fun, short
 SocialIRL –
 Ben Smith @benasmith
 Workshops – education discount
 Newsletter
 Contact University Relations
 Social Media Club of Lawrence #SMCLK
 Solution meetings, open group
 Social Media Club of KU

19. Where are we going? What‟s the next thing?
 2011 > Social Mobile Location
 “Mobile is not a location it is a behavior”
 2012 > Social Mobile Location Story
 Facebook timeline
 Instagram
 Changes in Foursquare
 2013 > ?
 New?
 Battling for the „best‟ platform