Mobile and Accessibility  A Japanese Perspective       M-Enabling Summit          December 6, 2011       Kazuhito Kidachi ...
About Mitsue-Links• Tokyo based information  integrator• Founded in July of 1990• 275 employees (including  4 accessibilit...
Mobile Phone in Japan    Photo by Ndecam http://www.flickr.com/photos/ndecam/6215259872/
Mobile Phone in Japan• The Japanese feature phone  was one of the most  technologically advanced  phones in the world • El...
Photo by kawanet http://www.flickr.com/photos/u-suke/100870738/Photo by keyaki http://www.flickr.com/photos/keyaki_no_kokage...
Smartphone changed    Galapagos market• First iPhone (3G) in Japan: July 2008• First Android phone (HT-03A): July 2009• iP...
Projection of Smartphone Shipment JapanNumber of Units Sold / Ratio of All Phones Sold     100%                           ...
SNS and Accessibility   Photo by stroud4341 http://www.flickr.com/photos/markstroud/5598006580/
SNS and Accessibility• Massive earthquake hit Japan on March 11, 2011• Many people recognize that Social Networking  Servi...
Population of olderpeople increases rapidly• In 2050, 40% of         Age composition (%) of 65 and over in Japan  Japanese...
Accessibility Guideline       in Japan (1)• JIS X 8341-3 published by Japanese Standards  Association (JSA) • Applicable t...
http://www.ciaj.or.jp/access/web/
Accessibility Guideline      in Japan (2)• If WCAG 2.0 covers mobile web/apps, then JIS  X 8341-3:2010 also covers them • ...
Smartphone         Accessibility Features•   VoiceOver of iPhone is available, but not useful for    Japanese    •   Many ...
A Japanese Perspective• More people including older people will use  smartphones/mobile devices to access the web• Mobile ...
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Mobile and Accessibility - A Japanese Perspective

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Presentation at M-Enabling Summit on December 6, 2011

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Mobile and Accessibility - A Japanese Perspective

  1. 1. Mobile and Accessibility A Japanese Perspective M-Enabling Summit December 6, 2011 Kazuhito Kidachi Mitsue-Links Co., Ltd.
  2. 2. About Mitsue-Links• Tokyo based information integrator• Founded in July of 1990• 275 employees (including 4 accessibility-specific staff)• Provides usability testing for smartphones and tablet devices service etc. Photo by kazuhito http://www.flickr.com/photos/kazuhito/6188142498/
  3. 3. Mobile Phone in Japan Photo by Ndecam http://www.flickr.com/photos/ndecam/6215259872/
  4. 4. Mobile Phone in Japan• The Japanese feature phone was one of the most technologically advanced phones in the world • Electric money, TV, Camera, etc• "Raku-Raku PHONE" by docomo is targeted for beginners and older people• Galapagos phone market Photo by jetalone http://www.flickr.com/photos/jetalone/3014530431/
  5. 5. Photo by kawanet http://www.flickr.com/photos/u-suke/100870738/Photo by keyaki http://www.flickr.com/photos/keyaki_no_kokage/2184718017/ Photo by Soctech http://www.flickr.com/photos/soctech/105327527/
  6. 6. Smartphone changed Galapagos market• First iPhone (3G) in Japan: July 2008• First Android phone (HT-03A): July 2009• iPhone was popular at first, but Android phones have caught up • Features which are available for Japanese feature phones are added to Android phones• Trends: from feature phone to smartphone, from iPhone to Android phone
  7. 7. Projection of Smartphone Shipment JapanNumber of Units Sold / Ratio of All Phones Sold 100% 40M 30.56M 75% 28.96M 30M 27.06M 74.0% 23.67M 69.9% 66.7% 19.86M 60.1% 50% 20M 49.0% 25% 8.55M 10M 22.7% 0% 0M FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 Ratio of All Phones Sold Number of Units sold (Unit: Million) Source: MM Research Institute Forecast (July 2011)
  8. 8. SNS and Accessibility Photo by stroud4341 http://www.flickr.com/photos/markstroud/5598006580/
  9. 9. SNS and Accessibility• Massive earthquake hit Japan on March 11, 2011• Many people recognize that Social Networking Service (SNS) is useful • Phone call didnt work well because of congestion• Accessibility of social networking sites/apps is vital (Smartphone works well with SNS)• Popular SNS in Japan: Facebook, Twitter and mixi
  10. 10. Population of olderpeople increases rapidly• In 2050, 40% of Age composition (%) of 65 and over in Japan Japanese are 40 projected to be 30 older than 65 years 20• Accessibility of 10 mobile devices, sites and apps is 0 2020 2030 2040 2050 necessary for older Projection as of Dec. 2006 people too Source: The Statistical Handbook of Japan 2011
  11. 11. Accessibility Guideline in Japan (1)• JIS X 8341-3 published by Japanese Standards Association (JSA) • Applicable to national and local government agencies• Released in 2004, updated in 2010 • Developed based on WCAG 2.0• Web Accessibility Infrastructure Committee (WAIC) is responsible for spreading JIS X 8341-3
  12. 12. http://www.ciaj.or.jp/access/web/
  13. 13. Accessibility Guideline in Japan (2)• If WCAG 2.0 covers mobile web/apps, then JIS X 8341-3:2010 also covers them • Four principles seem to work for mobile, but techniques for mobile are necessary • e.g. user-scalable="no" in viewport meta element should be prohibited in terms of Sucess Criterion 1.4.4 (Resize text)
  14. 14. Smartphone Accessibility Features• VoiceOver of iPhone is available, but not useful for Japanese • Many kanji characters have the same pronunciation (e.g. and ) and screen reader users need to identify a unique kanji character • VoiceOver doesnt provide distinctive explanations for kanji• Global smartphone OS needs "built-in" accessibility features in multiple languages
  15. 15. A Japanese Perspective• More people including older people will use smartphones/mobile devices to access the web• Mobile web and apps should be accessible • Accessibility of SNS is specifically demanded • Designers/developers need WCAG techniques for smartphones/mobile devices• Smartphones/mobile devices should provide accessibility features by default • Global phones/devices need to support multiple languages

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