Changing the game in the development, deployment,        and management of IT applications
Marco Laucelli Meana                         IBM, TM & Strategy Consultant                         mlaucelli@es.ibm.com   ...
Simplified Experience© 2012 IBM Corporation
IT Transformation drivers: Mobile vs. CloudPublicPrivate     Service agile       response                                 ...
IT Transformation trends: enterprise App Stores                                                       Corporate           ...
Shift in software development landscape  Packaged solutions replacing in-house developments                               ...
Simplified Experience© 2012 IBM Corporation
Simplified Experience                         Factory                         pre-configured                         and t...
PureSystems Centre© 2012 IBM Corporation
PureSystems creates an opportunity                                             Traditional opportunity                    ...
PureSystems creates an ecosystem                            Users &                            clients                    ...
PureSystems stack: patterns of expertiseSamples of the three types of patterns                                   PureFlex ...
Ready for IBM PureSystems•       Complete successful ISV Application Pattern (PureApplication        System) or ISV Virtua...
PureSystems Centre: referencesPreviously SugarCRM required the            IBMs PureFlex System will enable ourcustomer to ...
IDR                                                                            ISVs                         IBM Innovation...
IDR areas of activity                              PartnerWorld                       ISVs &                          The ...
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Ibm pure systems pov_idr_spig_v1

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PureSystems App Ecosystems vaue, ISV value proposition and business opportunity. IBM Strategy around PureSystem Ecosystem

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Ibm pure systems pov_idr_spig_v1

  1. 1. Changing the game in the development, deployment, and management of IT applications
  2. 2. Marco Laucelli Meana IBM, TM & Strategy Consultant mlaucelli@es.ibm.com mlaucelli es.linkedin.com/in/mlaucelli© 2012 IBM Corporation
  3. 3. Simplified Experience© 2012 IBM Corporation
  4. 4. IT Transformation drivers: Mobile vs. CloudPublicPrivate Service agile response Demand heterogeneity and variability© 2012 IBM Corporation
  5. 5. IT Transformation trends: enterprise App Stores Corporate mobility Benefits •Reduce costs •Reduce T2M •Improves IT procurement process • Better user fulfilment •Adaptative IT Public & private clouds© 2012 IBM Corporation
  6. 6. Shift in software development landscape Packaged solutions replacing in-house developments 2015 2010 $702B 2005 $549B $467B Pkg’d Apps SaaS Pkg’d $144B $33B In-House In-House Apps Dev’t Pkg’d $125B SaaS Mobile In-House Dev’t $13B $341B Apps $29B Dev’t $296B Out- $118B Out- Mobile OSS $269B $7B Sourced Sourced $22B Out- Dev’t OSS Dev’t Sourced $99B $9B Dev’t $133B $73B Acquired Acquired Acquired $197B $253B $361B 5% CAGR 7% CAGRAll figures are 2010 opportunity and CGR ’10-’15Excludes: MW & OS, SW Development Tools, Operational Costs © 2012 IBM Corporation 6
  7. 7. Simplified Experience© 2012 IBM Corporation
  8. 8. Simplified Experience Factory pre-configured and tested 70% faster setup time Dynamic resource Days to minutes allocation for workload deployment time Management across physical 75% lower systems costs over 3 years & virtual 98% time savings in storage resources provisioning© 2012 IBM Corporation
  9. 9. PureSystems Centre© 2012 IBM Corporation
  10. 10. PureSystems creates an opportunity Traditional opportunity Old IT New IT cut off cut off ISVs Application ROI Platform generated opportunity Profitably pursue niche application opportunities that were previously too small or to be attractive. App Hits App Niches App unmet needs Servers Application Rank Appliances© 2012 IBM Corporation
  11. 11. PureSystems creates an ecosystem Users & clients User needs Innovation projects Application & Recommendations content Cloud services PureSystems Platform base Centre Information Analytics & Best Practices Application & content Business Technical & opportunities business support Pilots Developers & ISVsUsers want: Rich, ISVs want: Large customer base to sell Ecosystem owners want: innovative and relevant applications to, Business support Ecosystem profit potential, application, content and services, storefront, application e.g., devices, services, service portfolio promotion and marketing, market advertising intelligence, payment processing…© 2012 IBM Corporation
  12. 12. PureSystems stack: patterns of expertiseSamples of the three types of patterns PureFlex System PureApplication System Pre-integrated servers, storage, Pre-integrated middleware and networking, virtualization and infrastructure management Application Patterns ISV applications (e.g., SAP CRM) Business application Business intelligence expertise Web experience Demand driven elasticity ISV or Client Simplified system setup and install Platform Patterns Tuned Policy-based system management Expertise across the Platform Simplified application migration middleware and infrastructure Web application deployment Transactional database deployment Data mart deploymentInfrastructure Patterns Provisioning and automationExpertise across the compute Storage system optimization resources Scalability and upgradability Included with system purchase Available in catalog © 2012 IBM Corporation
  13. 13. Ready for IBM PureSystems• Complete successful ISV Application Pattern (PureApplication System) or ISV Virtual Appliance (PureFlex System) enablement• Create Global Solutions Directory Display entry• Create Solution Description and Solution Download pages• Sign ‘Ready for IBM PureSystems’ supplement agreement Building the Virtual Image Virtual Appliance repository Appliance/Virtual App Software application Software application + Middleware Middleware + Operating system Operating system Activation + Engine Activation Engine Metadata + Metadata Virtual App Pattern Web Application Pattern 2.0 Virtual System Pattern IBM Transactional Database Pattern 1.1 IBM Data Mart Pattern 1.1 © 2012 IBM Corporation
  14. 14. PureSystems Centre: referencesPreviously SugarCRM required the IBMs PureFlex System will enable ourcustomer to install the middleware clients to tune their server and storagemanually. Now Sugar can provide infrastructures, matching the various SAPcomplete End to End provisioning, workloads onto an IBM PureFlex optimizedreducing the typical deployment time from system. It promises to be a new way of2-3 days to 10 minutes. simplifying the deployment and management of enterprise applications.© 2012 IBM Corporation
  15. 15. IDR ISVs IBM Innovation Technology Centers plans Business development Co-marketing Sell With Sell Through© 2012 IBM Corporation
  16. 16. IDR areas of activity PartnerWorld ISVs & The goal: Deliver innovative, comprehensive client solutions System Integrators developerWorks The goal: Skill growth around IT professionals emerging technologies Academic Initiative The goal: Build a more Students & Faculty competitive IT workforce Venture Capital Group Entrepreneurs & The goal: Increase visibility, differentiation and credibility Startups© 2012 IBM Corporation
  17. 17. Thank you
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