Corporate deck 2:3:12

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FohBoh is a data company focusing on the foodservice industry. This is a corporate presentation abot our methodology, technology and capability.

FohBoh is a data company focusing on the foodservice industry. This is a corporate presentation abot our methodology, technology and capability.

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  • We deliver superior customer intelligence and access to foodservice technologies that help our 40,000 + foodservice industry users, members and clients make better business decisions, grow their businesses and make more money.\n
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  • The Internet is generating massive content that yields incredible business information.\n1. Explicit profile data about the consumer or business\n2. implicit data about what people do and how they behave online\n3. The analysis and insights gained from the analysis of such implicit and explicit content.\n
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  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • Creating and delivering superior customer intelligence and guest feedback using the social web and our Customer intelligence system\n
  • FohBoh gathers news, information and social commentary to interpret and analyze\n\nPhase I: Build the industry’s most important B2B community to collect data and build brand equity as a credible and trusting industry platform. Our first data node.\n\nPhase II: Add social media capability and learn how to listen, engage and report - FOHMedia.\n\nPhase III: Add social media analysis tools that solve real problems and add immediate value - FOHBuzz\n\nPhase IV: Leverage our industry contacts and our community, our good brand, the social media conference and domain expertise to invent and support new food+technologies - FohBoh Labs.\n
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  • We have several pending hires that will enable us to support this forecast\nProduct development and management, engineering, community marketing, customer support, analysts, sales, business and channel development\n
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Transcript

  • 1. ® ™The Power of Social Intelligence Corporate Presentation © 2012 FohBoh, Inc.
  • 2. Company Purpose
  • 3. Company PurposeIt’s about more than just data...it’s about social intelligence.
  • 4. Position© 2012 FohBoh, Inc.
  • 5. Food is Big! 1 million locations $650 billion sales $300 billion purchases Emotional connection FAH = 5% of CDI (49% of food dollar) FAFH = 7% of CDI (51% of food dollar) 2X Tech industry Global application US$1.7 trillion economic impact The catalyst for online engagement Vibrant and vital market © 2011 FohBoh, Inc.© 2012 FohBoh, Inc.
  • 6. Data is BigMassively valuable data is driving the next web Explicit(Data( Social Intelligence... + 1. Enables smarter, faster business decisions 2. Creates happier customers Implicit(Data( 3. Produces more productive employees 4. Creates new products and services = 5. Maintains competitive edge Analy0cal(Data( 6. Generates more revenue and profits
  • 7. The Market is Big• 2,000 Restaurant chains operating greater than 20 restaurants totaling 460,000 units• 500,000 independent restaurants operating between 1-20 restaurants• 1,000+ branded food manufacturers • International scale • Cross vertical application
  • 8. Business Value is Real Data$ Insights$ Ideas$ Dollars$ Who$ Interpreta/on$ Products$ Markets$ What$ Analysis$ Campaigns$ Channels$ When$ Direc/on$ Customers$ Where$ How$© 2012 FohBoh, Inc.
  • 9. Business Value is Real Data$ Insights$ Ideas$ Dollars$ Who$ Interpreta/on$ Products$ Markets$ What$ Analysis$ Campaigns$ Channels$ When$ Direc/on$ Customers$ Where$ How$© 2012 FohBoh, Inc.
  • 10. Business Value is Real Data$ Insights$ Ideas$ Dollars$ Who$ Interpreta/on$ Products$ Markets$ What$ Analysis$ Campaigns$ Channels$ When$ Direc/on$ Customers$ Where$ How$ FohBoh Social Media Customer Intelligence provides a sustainable ROI to clients© 2012 FohBoh, Inc.
  • 11. Input, Output and Monetization 1. FohBoh Restaurant Community is “The Voice of the Restaurant Industry” 2. FOHBuzz captures C2C foodservice customer satisfaction data 3. FohBoh Labs fosters BC foodservice industry transaction data 4. FohBoh Customer Intelligence System delivers superior intelligence© 2012 FohBoh, Inc.
  • 12. Input, Output and Monetization CIS 1. FohBoh Restaurant Community is “The Voice of the Restaurant Industry” 2. FOHBuzz captures C2C foodservice customer satisfaction data 3. FohBoh Labs fosters BC foodservice industry transaction data 4. FohBoh Customer Intelligence System delivers superior intelligence© 2012 FohBoh, Inc.
  • 13. Input, Output and Monetization CIS 1. FohBoh Restaurant Community is “The Voice of the Restaurant Industry” 2. FOHBuzz captures C2C foodservice customer satisfaction data 3. FohBoh Labs fosters BC foodservice industry transaction data 4. FohBoh Customer Intelligence System delivers superior intelligence© 2012 FohBoh, Inc.
  • 14. Input, Output and Monetization CIS 1. FohBoh Restaurant Community is “The Voice of the Restaurant Industry” 2. FOHBuzz captures C2C foodservice customer satisfaction data 3. FohBoh Labs fosters BC foodservice industry transaction data 4. FohBoh Customer Intelligence System delivers superior intelligence© 2012 FohBoh, Inc.
  • 15. Integrated Architecture The FohBoh Customer Intelligence System
  • 16. Integrated Architecture The FohBoh Customer Intelligence System
  • 17. Core ProductsFOHBuzz SnapShot - Scoring guest satisfaction at any restaurant locationFOHBuzz Analytics - Analyzing product-specific customer satisfactionFOHBuzz Index - for benchmarking, indexing, scoring and mapping the relevant universe ofrestaurants in the U.S.FOHBuzz Directory - Disseminating restaurant scores for consumer access
  • 18. Core ProductsFOHBuzz SnapShot - Scoring guest satisfaction at any restaurant locationFOHBuzz Analytics - Analyzing product-specific customer satisfactionFOHBuzz Index - for benchmarking, indexing, scoring and mapping the relevant universe ofrestaurants in the U.S.FOHBuzz Directory - Disseminating restaurant scores for consumer access
  • 19. Key DeliverableThe FOHBuzz SnapShot is a single page social mediareport card for any individual restaurant located inNorth America. It’s delivered as an email hyperlink“button” to users that subscribe to the $25 perreport or, subscribe for $50 per month service.The FOHBuzz SnapShot Roll-up for chains,consolidates this report for all restaurants in theirsystem. Separate reports may be requested to gainsocial media and guest satisfaction scores and insightby region or franchise group, to compare to anycompetitor or, benchmark to the industry bysegment, sub-segment or location, with a premiumsubscription. Key Benefits1. Monitor your social score2. Manage your social media marketing3. Measure the results4. Know what to do about it
  • 20. Revenue Model• SaaS + Subscription• $50/mo to $5,000/mo• Distribution via SaaS, direct sales, agency, media partners & resellers• Independent and chain restaurants, large branded food clients and other across the food value chain
  • 21. Key Customer List• Yard House Restaurants • Tyson Foodservice• Faultline Brewery • Kona Grill• Noodles & Co. • Salt Communications• Anthony’s Coal-fire Pizza • Marlin Network• Hersheys Foodservice • US Foods• Alchemedia • Focal Point• French’s • Karp Reilly• PepsiCo Foodservice • McCain Foodservice
  • 22. Senior Team• Michael L. Atkinson - Founder | CEO• Julie Tumy - EVP Sales & Marketing• Peter Zadrozny - CTO• Emerald Reilly - Senior Social Media Analyst• Sarah Atkinson - Director, Social Media Marketing• Michele Wagaman - Community Manager
  • 23. The Power of Social Intelligence™ Michael L. Atkinson CEO FohBoh, Inc. fohboh.com 1762 Technology Drive, Suite 204 San Jose, CA 95110 @fohboh @fohbuzz (408) 335-6758 michael@fohboh.com