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@(&-1%A+8BMonday, December 12, 2011Before we get started, thanks to Courtney Johnston and the staff of the National Digita...
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3;                       3DEMonday, December 12, 2011So, I’m in New Zealand. And I found myself wondering what this crowd ...
Monday, December 12, 2011I do know that there’s amazing work going on here created by many of the people in thisroom. But ...
3;                                3DEMonday, December 12, 2011But thinking about it, New Zealand and New York City are rem...
3;                               3DEMonday, December 12, 2011We’re both island nations (OK, NYC is not technically a natio...
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A#(7+&($#6+"#HMonday, December 12, 2011in short, we can relate.
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>#/7&7A%-)7<Monday, December 12, 2011but I am a product of libraries. I have had several libraries in my life.
Monday, December 12, 2011Library #1: Millville. I hung out here, played Dungeons and Dragons here, met thefirst girl I ever...
Monday, December 12, 2011It was five minutes from my house. I spent a lot of formative time there.
Monday, December 12, 2011Library #2: Mabel Smith Douglass, Rutgers University in New Jersey.
Monday, December 12, 2011Lateral exploration, refuge. I don’t remember borrowing a lot of books.
Monday, December 12, 2011Library #3: Bobst Library, New York University. Where I got serious, finished my BSand learned to ...
Monday, December 12, 2011I sat here.
Monday, December 12, 2011After I got my degree, I spent a few years selling soap. But I was looking around forsomething wi...
Monday, December 12, 2011In 2008, I arrived at the NYPL. I draw on those prior library experiences, which werevery emotion...
Monday, December 12, 2011That background has made me realize that a sappy as it might sound, libraries are largelysupporte...
Monday, December 12, 2011So, a bit about this library
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Monday, December 12, 2011I often feel like I work in the warehouse in the last scene of Raiders of the Lost Ark.There is m...
e;(&#%.5)$.)),(5$+&7.#-Monday, December 12, 2011OK, if THAT werenʼt a large enough job, this incredibly large research org...
e;(&#%.5)$.)),(5$+&7.#-Monday, December 12, 2011We donʼt even include two of the most populous parts of New York.
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More than 26 Million visits per yearMonday, December 12, 2011
FK?%/#.IMonday, December 12, 2011What I’m basically saying is that I work for a big, complicated institution.
RA.#$#(".#(.#66                              ,)(B(-"+$"jTMonday, December 12, 2011And this leads to the question I ask mys...
Monday, December 12, 2011When I think about the process by which I prioritize projects, the metaphor thatcomes to mind is ...
Monday, December 12, 2011I wasn’t sure about using this metaphor, so I went looking for images in our picturecollection to...
Monday, December 12, 2011The first image that came up was this one from New Zealand, taken not far from here,so I took that...
"%/7#)9%(#?+7A%+9%?8L%#-%0#/7&7#)?IMonday, December 12, 2011The idea of the chopping block is that it’s easiest to hit you...
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HUWR?%P%-+:                 M(A?#*&0%   5#.#&0                 N/J)*?     N/J)*?                 M(A?#*&0%   5#.#&0       ...
Monday, December 12, 2011Still an economy of scarcity.
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Monday, December 12, 2011Worth remembering that the web was one guy’s pet research project.(Source: Wikipedia)
Monday, December 12, 2011(Source: Wikipedia)
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X+*#&0%=)<#&%F-#4&4Y)                                    !""#$Monday, December 12, 2011
Monday, December 12, 2011175,000 followers on Twitter. Second-largest library on twitter after the Library of Congress, an...
Monday, December 12, 2011Twitter is also a great channel for listening to patrons, which sometimes makes youfeel like you ...
Monday, December 12, 2011Weʼre on Facebook, with 43,000 “likes”
Monday, December 12, 2011We were the first library in the world to offer our own badge on the locational social networkFour...
Monday, December 12, 2011Weʼve uploaded over a thousand public-domain photos to the Flickr Commons.
Monday, December 12, 2011We share hundreds of videos on YouTube, Vimeo and iTunes, as well as our own streaming media serv...
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1)"(-#i9(-"0]D(50"(                                    0&,#$$+"#,HMonday, December 12, 2011Weʼve trained hundreds of our s...
S0+..#-.%[%3DM>                                     &9G6H)$F56)                                                           ...
Monday, December 12, 2011In-depth coverage of events.
Monday, December 12, 2011Building community around events
Monday, December 12, 2011Book reviews
Monday, December 12, 2011Bookish meditations
Monday, December 12, 2011Illuminating and featuring collections
Monday, December 12, 2011Community outreach
Monday, December 12, 2011This was the most popular blog post of 2010.
Monday, December 12, 2011Community outreach
Monday, December 12, 2011http://jezebel.com/5463527/abstaining-from-crappy-clothes-lets-not-say-diet-more-than-absolutely-...
,-.)/.0/12.33403/40/(/5.50678Monday, December 12, 2011
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Monday, December 12, 2011 >>>> The library’s online catalog is by far our most heavily used web property, with more than 1...
12 million visits                                                                        /$)=                             ...
Monday, December 12, 2011 We don’t exist in a vacuum. The library’s patrons are omnivorous, and they’re being trained abou...
Old NYPL catalogMonday, December 12, 2011 Up until a few weeks ago, this is what a typical item record page in our catalog...
Old NYPL catalogMonday, December 12, 2011 >>>>> When you arrived on a page showing the item youre looking for, it offered ...
Monday, December 12, 2011 When you arrived on a page showing the item youre looking for, it offered only two choices: plac...
8))3(/)$(               5))3Monday, December 12, 2011         In a sense, this assumed that the goal of every interaction ...
8))3(/)$(                                    Find                                                           book          ...
8))3(/)$(                                    Find                                                           book          ...
8))3(/)$(               5))3                                                          Find                                ...
8))3(/)$(               5))3                                                          Find                                ...
Monday, December 12, 2011 To make that conversation happen, we selected BiblioCommons, a small 18-person firm based in Toro...
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M&7+-                            S#/0#+E+$$+-?                                3DM>                               E&&0+.Mon...
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Monday, December 12, 2011 In addition to letting users search and reserve items in a catalogue very effectively, the Bibli...
Monday, December 12, 2011 >>>>> On the left, every page offers a cleaner, clearer way to borrow an item by request or see ...
Monday, December 12, 2011 On the left, every page offers a cleaner, clearer way to borrow an item by request or see where ...
Monday, December 12, 2011 >>>>> But here in the middle is where it gets social, offering patrons a chance to participate i...
Monday, December 12, 2011 But here in the middle is where it gets social, offering patrons a chance to participate in a co...
Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A ke...
Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A ke...
Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A ke...
Monday, December 12, 2011 Lower down on the page, you can view comments and reviews submitted by other patrons. A key bene...
,:;+</46=*/!"997/>.5506*/(0+/                                   )(?03*/()/(/143/+(2@8Monday, December 12, 2011 Two things:...
Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name ...
Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name ...
Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name ...
Monday, December 12, 2011 If a patron has chosen to share her lists and reviews publicly, you can click on her name to go ...
Monday, December 12, 2011 >>>>> On the right of each page, there are a variety of ways to explore related topics and items.
Monday, December 12, 2011 On the right of each page, there are a variety of ways to explore related topics and items.
Monday, December 12, 2011 >>>>> The official library subject headings link to other items on that same subject.
Monday, December 12, 2011 The official library subject headings link to other items on that same subject.
Monday, December 12, 2011 But presented alongside the official subject headings are any lists which contain this book. Thes...
Monday, December 12, 2011 Its also possible to explore by patron-created tags, which are short descriptive labels that can...
,-.)/A.5403/*..0B8Monday, December 12, 2011 [24:00] Research library tools. Also, building a backbone of an account system...
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@()%C8?)8$                            _)&+&(c%66-(Z$+&7.                                   !"99Monday, December 12, 2011
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Monday, December 12, 2011Started recently by two librarians in Staten Island, Imer Ardolic and SteveHerman.
Monday, December 12, 2011
Monday, December 12, 2011The #wuseum
Monday, December 12, 2011The #wuseum
Monday, December 12, 2011What makes these examples work is the passion these individual librarians brought to it. Thedigit...
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3DM>%>&/?Monday, December 12, 2011Mining for gold, and digging really big holes.
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Monday, December 12, 2011Most importantly, locational data is an important pivot point for a lot of otherprojects.
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Monday, December 12, 2011Strangely enough, weʼve gotten a lot of attention for simply putting these canned searches here o...
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Monday, December 12, 2011School for the deaf in Texas.
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Monday, December 12, 2011We could have done more but we ran out of digitizedmenus!
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Monday, December 12, 2011http://digitalgallery.nypl.org/nypldigital/id?1800818
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Monday, December 12, 2011How do I punch more holes in my institution to let the contents leak out? Mining for gold.
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Monday, December 12, 2011We’ve been fortunate in that our management hasn’t needed a lot of convincing. We know there’sa l...
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Monday, December 12, 2011Altar Gospels. http://exhibitions.nypl.org/treasures/items/show/138
Monday, December 12, 2011
Monday, December 12, 2011http://www.harlequin.com/store.html?cid=600(Also, kids, dead trees and newspapers.)
Monday, December 12, 2011http://touchpress.com/titles/solarsystem
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2011 National Digital Forum of New Zealand - Keynote

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Transcript of "2011 National Digital Forum of New Zealand - Keynote"

  1. 1. !"#$%&%()%*(+,,#-.%/0+*12 !"##$%&(")*+$,-(".#(/0"0$#(+"(".#(1#*(2)$3(4056%7(8%5$+$9 4$#-#&"#,(")(".#(3&4+-&0%5#.#&0%6+78$%+9%3):%;)&0&-< :;(1)<#=5#$(>;?? =#*(&)0%>&?*&7#<)? !#&%)$(@+&+#$(/)$(A#5(B&%C+C<#-D(1248 E=6+-7+$%,#-(F(E&9G6 =%7.+#66+-7+$%,#-E&9G6H)$Monday, December 12, 2011
  2. 2. @(&-1%A+8BMonday, December 12, 2011Before we get started, thanks to Courtney Johnston and the staff of the National Digital Forum for theinvitation. All the folks from other institutions who have been so gracious in helping me prepare (and forthe invitations to travel elsewhere—looking forward to thanking you in person soon). Those who Iʼvemet online via chat and twitter.
  3. 3. K0$+")$- 1248(!"$+"#9(MN7# L<#&"- C)/ 1248(8+5- BIFJ#G)-%")$9 +&,(=)$#O K)==0&%7+C)&-( +&,(@+$3#C&Monday, December 12, 2011I also want to thank my NYPL colleagues. Lots of people at the Library work on digitalprojects, any one of whom could have made this presentation. Let’s add a disclaimer: If yousee something cool, they probably did it. If you disagree with something, it’s my fault. ;)
  4. 4. 3; 3DEMonday, December 12, 2011So, I’m in New Zealand. And I found myself wondering what this crowd might want to hearfrom me, a guy from New York City.
  5. 5. Monday, December 12, 2011I do know that there’s amazing work going on here created by many of the people in thisroom. But I didn’t quite know what to expect here.
  6. 6. 3; 3DEMonday, December 12, 2011But thinking about it, New Zealand and New York City are remarkably similar.
  7. 7. 3; 3DEMonday, December 12, 2011We’re both island nations (OK, NYC is not technically a nation, but it thinks it’s one.).
  8. 8. 3; 3DE 4)G06+C)&P( 4)G06+C)&P Q(/#*(=%66%)& Q(/#*(=%66%)&Monday, December 12, 2011with a few million inhabitants
  9. 9. 3; 3DE 4)G06+C)&P( 4)G06+C)&P Q(/#*(=%66%)& Q(/#*(=%66%)&Monday, December 12, 2011we’re both renowned for dramatic vertical skylines above beautiful harbors
  10. 10. 3; 3DE R2)OT RS%+()$+OT 4)G06+C)&P( 4)G06+C)&P Q(/#*(=%66%)& Q(/#*(=%66%)&Monday, December 12, 2011we both have our own friendly greeting
  11. 11. U2)0(3&)*(*.)HV 3; UI.#($#-"()/(".#(W!QHV 3DE R2)OT RS%+()$+OT 4)G06+C)&P( 4)G06+C)&P Q(/#*(=%66%)& Q(/#*(=%66%)&Monday, December 12, 2011we also both have a larger neighbor just to the west
  12. 12. U2)0(3&)*(*.)HV 3; UI.#($#-"()/(".#(W!QHV 3DE R2)OT RS%+()$+OT 4)G06+C)&P( 4)G06+C)&P Q(/#*(=%66%)& Q(/#*(=%66%)&Monday, December 12, 2011with whom we have a bit of a friendly sporting rivalry
  13. 13. A#(7+&($#6+"#HMonday, December 12, 2011in short, we can relate.
  14. 14. F4-)7&7AG ?H(Q(5%"()/(5+73$)0&, >H(4$)X#7"- :H(!)=#(".)0."YG$)<)3%&Monday, December 12, 2011
  15. 15. F4-)7&7AG HI%"%/#%+9%/&*1.7+8-< >H(4$)X#7"- :H(!)=#(".)0."YG$)<)3%&Monday, December 12, 2011So, on to the bit of background, starting with me. I am not a librarian, archivist, orcurator by training.
  16. 16. >#/7&7A%-)7<Monday, December 12, 2011but I am a product of libraries. I have had several libraries in my life.
  17. 17. Monday, December 12, 2011Library #1: Millville. I hung out here, played Dungeons and Dragons here, met thefirst girl I ever kissed here. (And the second, for that matter.) I don’t rememberborrowing a lot of books.
  18. 18. Monday, December 12, 2011It was five minutes from my house. I spent a lot of formative time there.
  19. 19. Monday, December 12, 2011Library #2: Mabel Smith Douglass, Rutgers University in New Jersey.
  20. 20. Monday, December 12, 2011Lateral exploration, refuge. I don’t remember borrowing a lot of books.
  21. 21. Monday, December 12, 2011Library #3: Bobst Library, New York University. Where I got serious, finished my BSand learned to do proper research. Didn’t love this library (intimidating andvertiginous).
  22. 22. Monday, December 12, 2011I sat here.
  23. 23. Monday, December 12, 2011After I got my degree, I spent a few years selling soap. But I was looking around forsomething with a bit more social import.
  24. 24. Monday, December 12, 2011In 2008, I arrived at the NYPL. I draw on those prior library experiences, which werevery emotional in nature and don’t fit neatly in boxes (and certainly weren’t all aboutbooks).
  25. 25. Monday, December 12, 2011That background has made me realize that a sappy as it might sound, libraries are largelysupported by the love patrons have for them, and not just the items they provide.
  26. 26. Monday, December 12, 2011So, a bit about this library
  27. 27. 6+87%$&J+7%7)?)&7*(%0#/7&7#)? !7.)=50$(K#&"#$( 8%5$+$9(/)$(".#( !"#<#&(QH( !7%#&7#D(B&,0-"$9( /)$(J#-#+$7.(%&( 4#$/)$=%&(Q$"- !7.*+$[=+&( +&,(Z0-%&#--( Z6+73(K06"0$# Z0%6,%&( 8%5$+$9 U+3+(@+%&(8%5$+$9VMonday, December 12, 2011Letʼs start with the research collections. We have four major research libraries, each with adifferent focus. Unusually for a collection of this scope, they are completely free and open tothe public. The only prerequisite to gain access to the research collections is curiosity.
  28. 28. #]#$-)&^-(7)G9 `0"#&5#$(Z%56#D A%&&%#Y".#Y4)). c)&0-(A+&#$ )/(".#(_#76+$+C)&( ?ab; U".#($#+6()&#OV Z+-#5+66(K+$, )/(B&,#G#&,#&7# 4+%&C&-(d 4)G(d(406G @+&0-7$%G"-(d J#7)$,%&-D( !706G"0$# K06"0$# K)$$#-G)&,#&7# -7)$#-(d(<%,#)Monday, December 12, 2011We have awesome content (see http://exhibitions.nypl.org/treasures), and a mandateto collect everything from low to high culture. Wonderfully, over the years, some ofthe most ephemeral, “worthless” things (advertisements, fliers, menus, baseballcards, etc) have become the most valuable since no one else preserved them.
  29. 29. Monday, December 12, 2011I often feel like I work in the warehouse in the last scene of Raiders of the Lost Ark.There is more amazing stuff in here than can be processed by any one brain.
  30. 30. e;(&#%.5)$.)),(5$+&7.#-Monday, December 12, 2011OK, if THAT werenʼt a large enough job, this incredibly large research organization also hasthe largest circulating neighborhood branch public library system in the USA, with 90 locations.
  31. 31. e;(&#%.5)$.)),(5$+&7.#-Monday, December 12, 2011We donʼt even include two of the most populous parts of New York.
  32. 32. M<#$(?;;(9#+$-()6, >f(=%66%)&(7+"+6)($#7)$,- b?(=%66%)&(%"#=- f;S(6%&#+$(/##"()/(+$7.%<#(d( =+&0-7$%G"(=+"#$%+6 )<#$(?H>@(,%%"+6(%=+#-(Ug;;S(G056%7V >D;;;(#=G6)9##-Monday, December 12, 2011The Library seems to be comprised largely of astonishing numbers.
  33. 33. 1248H)$ _%%"+6(`+66#$9 LY5))3- Li.%5%C)&- S%,- B&"#$&+6(I))6- K+"+6)FZ%56%)K)==)&- 1248(8+5- 8+%$ !0==#$(J#+,%& h0&,$+%-%& @)5%6#(QGG-Monday, December 12, 2011The astonishing numbers extend to the web sites. There are approximately 35 domainscreated by the library.
  34. 34. More than 26 Million visits per yearMonday, December 12, 2011
  35. 35. FK?%/#.IMonday, December 12, 2011What I’m basically saying is that I work for a big, complicated institution.
  36. 36. RA.#$#(".#(.#66 ,)(B(-"+$"jTMonday, December 12, 2011And this leads to the question I ask myself all the time.
  37. 37. Monday, December 12, 2011When I think about the process by which I prioritize projects, the metaphor thatcomes to mind is this one from an essay about writing by the American author AnnieDillard. [read]
  38. 38. Monday, December 12, 2011I wasn’t sure about using this metaphor, so I went looking for images in our picturecollection to illustrate it.http://digitalgallery.nypl.org/nypldigital/dgkeysearchdetail.cfm?trg=1&strucID=431722&imageID=1117611
  39. 39. Monday, December 12, 2011The first image that came up was this one from New Zealand, taken not far from here,so I took that as a good sign.
  40. 40. "%/7#)9%(#?+7A%+9%?8L%#-%0#/7&7#)?IMonday, December 12, 2011The idea of the chopping block is that it’s easiest to hit your target when you aim past it. So whatdoes that look like in a digital library context? Here’s a brief history:
  41. 41. M7)O(#?+7A%P%-+: M(A?#*&0% N/J)*?Monday, December 12, 2011
  42. 42. QRR%SET%P%-+: M(A?#*&0% N/J)*? M(A?#*&0% E&&0+.Monday, December 12, 2011This was the economy of scarcity.
  43. 43. HUVR?%P%-+: M(A?#*&0% N/J)*? M(A?#*&0% 5#.#&0 E&&0+. E&&0+.Monday, December 12, 2011
  44. 44. HUWR?%P%-+: M(A?#*&0% 5#.#&0 N/J)*? N/J)*? M(A?#*&0% 5#.#&0 E&&0+. E&&0+.Monday, December 12, 2011
  45. 45. Monday, December 12, 2011Still an economy of scarcity.
  46. 46. HUUR?%P%-+: M(A?#*&0% 5#.#&0 N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  47. 47. Monday, December 12, 2011Worth remembering that the web was one guy’s pet research project.(Source: Wikipedia)
  48. 48. Monday, December 12, 2011(Source: Wikipedia)
  49. 49. HUUR?%P%-+: M(A?#*&0% 5#.#&0 C)/ N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  50. 50. Monday, December 12, 2011
  51. 51. QRHR?%&-<%/)A+-< M(A?#*&0% 5#.#&0 C)/ N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  52. 52. QRHR?%&-<%/)A+-< M(A?#*&0% 5#.#&0 C)/ X+*#&0 N/J)*? N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  53. 53. QRHR?%&-<%/)A+-< M(A?#*&0% 5#.#&0 C)/ X+*#&0 N/J)*? N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+. =+/#0)%&-<%M&7+-O*)-)7)<Monday, December 12, 2011
  54. 54. @()%*(+,,#-.%/0+*1%#?%+Y)7%()7)%% M(A?#*&0% 5#.#&0 C)/ X+*#&0 N/J)*? N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+. =+/#0)%&-<%M&7+-O*)-)7)<Monday, December 12, 2011
  55. 55. F4-)7&7AG ?H(Q(5%"()/(5+73$)0&, QI%M7+J)*? :H(!)=#(".)0."YG$)<)3%&Monday, December 12, 20118:00
  56. 56. X+*#&0%=)<#&%F-#4&4Y) !""#$Monday, December 12, 2011
  57. 57. Monday, December 12, 2011175,000 followers on Twitter. Second-largest library on twitter after the Library of Congress, and the largest publiclibrary.
  58. 58. Monday, December 12, 2011Twitter is also a great channel for listening to patrons, which sometimes makes youfeel like you have ESP.
  59. 59. Monday, December 12, 2011Weʼre on Facebook, with 43,000 “likes”
  60. 60. Monday, December 12, 2011We were the first library in the world to offer our own badge on the locational social networkFoursquare.
  61. 61. Monday, December 12, 2011Weʼve uploaded over a thousand public-domain photos to the Flickr Commons.
  62. 62. Monday, December 12, 2011We share hundreds of videos on YouTube, Vimeo and iTunes, as well as our own streaming media servers. Most of the content is producedin-house (and itʼs AMAZING stuff).
  63. 63. Z)A?%+%?8**)??G !)7%+6(@#,%+(4)6%79H !"+](I$+%&%&H RL=#$#&79T(G$)")7)6-H @78?HMonday, December 12, 2011In 2008, our social media policy switched from “get permission first” to “Get trained, and weʼll set you free”. We have an social mediaemergency procedure if things get out of hand, but generally they donʼt. Trust and autonomy are important.
  64. 64. 578,&0%E=X%C)/%7)<)?#.- &9G6H)$ !""%Monday, December 12, 2011
  65. 65. I*)(3%&,-()/(G+"$)&- ZJMA!LJ! !LLSLJ! Z6)-D(+$C76#-(d( 8)7+C)&-D(.)0$-(d( ,+"+5+-#- #<#&"- @)$#(,#G".(d(,0$+C)&( h+-"#$(d(-.)$"#$( %-(5#k#$ <%-%"-(+$#(5#k#$ .kGPFF,%%"+6+66#$9H&9G6H)$F&9G6,%%"+6F%,j??;g>aeMonday, December 12, 2011
  66. 66. 4+#-(G#$(<%-%" ZJMA!LJ! !LLSLJ! fHf aHe U*+-(bHf(%&(>;;eV U*+-(bHg(%&(>;;eV n?(G+# Y;He(G+# Un?gmV UY?bHlmVMonday, December 12, 2011
  67. 67. @)$#(-##3#$-(".+&(5$)*-#$- ZJMA!LJ! l:;D;;; fm()/(+0,%#&7#( !LLSLJ! :D?:;D;;; >bm()/(+0,%#&7#Monday, December 12, 2011
  68. 68. 1#"(")"+6(C=# ZJMA!LJ! !LLSLJ! l:;S(i(:a-(o( :H?:@(i(ae-(o( >b:(+(&* aHgf(&()*()/()0$( )/(#i"$+(5$)*-%& G+"$)&-^(C=#(-+<#,(Monday, December 12, 2011By the way, this is one of the biggest differences between libraries and museums.
  69. 69. Z)A?%+%?8**)??G !"+]("$+%&%&H !"+](+0")&)=9H W-#$("#-C&H @#"$%7-(+&,(+&+69C7-H K)&C&0)0-(%=G$)<#=#&"HMonday, December 12, 2011Weʼve trained hundreds of our staff to edit their own content on the web site. In the meantime, weʼre constantly working on the site to findproblem areas and make them better.
  70. 70. 1)"(-#i9(-"0]D(50"( 0&,#$$+"#,HMonday, December 12, 2011Weʼve trained hundreds of our staff to edit their own content on the web site. In the meantime, weʼre constantly working on the site to findproblem areas and make them better.
  71. 71. S0+..#-.%[%3DM> &9G6H)$F56) !""#$Monday, December 12, 2011Weʼve been blogging for years. About 300 staff have been trained to post their own blogs, and about 50 post regularly. Anyone in publicservice (almost the whole library) is free to blog on our public channel.
  72. 72. Monday, December 12, 2011In-depth coverage of events.
  73. 73. Monday, December 12, 2011Building community around events
  74. 74. Monday, December 12, 2011Book reviews
  75. 75. Monday, December 12, 2011Bookish meditations
  76. 76. Monday, December 12, 2011Illuminating and featuring collections
  77. 77. Monday, December 12, 2011Community outreach
  78. 78. Monday, December 12, 2011This was the most popular blog post of 2010.
  79. 79. Monday, December 12, 2011Community outreach
  80. 80. Monday, December 12, 2011http://jezebel.com/5463527/abstaining-from-crappy-clothes-lets-not-say-diet-more-than-absolutely-necessary
  81. 81. ,-.)/.0/12.33403/40/(/5.50678Monday, December 12, 2011
  82. 82. QRHR?%&-<%/)A+-< M(A?#*&0% 5#.#&0 C)/ N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011[18:00] Now we move into social projects that we built at NYPL, starting with the catalog.
  83. 83. S#/0#+E+$$+-?%*&&0+. &9G6H5%56%)7)==)&-H7)= !"99Monday, December 12, 2011
  84. 84. Monday, December 12, 2011 >>>> The library’s online catalog is by far our most heavily used web property, with more than 12 million annual uses by 2.9 million of the library’s most loyal, local, and engaged patrons. http://www.flickr.com/photos/wallyg/2066990714
  85. 85. 12 million visits /$)= 2.9 million visitors U>;?;VMonday, December 12, 2011 The library’s online catalog is by far our most heavily used web property, with more than 12 million annual uses by 2.9 million of the library’s most loyal, local, and engaged patrons.
  86. 86. Monday, December 12, 2011 We don’t exist in a vacuum. The library’s patrons are omnivorous, and they’re being trained about what to expect from every other web site on the planet.
  87. 87. Old NYPL catalogMonday, December 12, 2011 Up until a few weeks ago, this is what a typical item record page in our catalog looked like.
  88. 88. Old NYPL catalogMonday, December 12, 2011 >>>>> When you arrived on a page showing the item youre looking for, it offered only two choices: place a hold (to borrow the item now), or save to list (to borrow it later).
  89. 89. Monday, December 12, 2011 When you arrived on a page showing the item youre looking for, it offered only two choices: place a hold (to borrow the item now), or save to list (to borrow it later).
  90. 90. 8))3(/)$( 5))3Monday, December 12, 2011 In a sense, this assumed that the goal of every interaction with the library is to borrow an item.
  91. 91. 8))3(/)$( Find book 5))3Monday, December 12, 2011 In a sense, this assumed that the goal of every interaction with the library is to borrow an item.
  92. 92. 8))3(/)$( Find book 5))3 Read bookMonday, December 12, 2011 In a sense, this assumed that the goal of every interaction with the library is to borrow an item.
  93. 93. 8))3(/)$( 5))3 Find book ? Read bookMonday, December 12, 2011 But it turns out that these catalog pages are actually an ideal place for our patrons to have a conversation with our staff and each other around the items in our collection.
  94. 94. 8))3(/)$( 5))3 Find book ! Read bookMonday, December 12, 2011 But it turns out that these catalog pages are actually an ideal place for our patrons to have a conversation with our staff and each other around the items in our collection.
  95. 95. Monday, December 12, 2011 To make that conversation happen, we selected BiblioCommons, a small 18-person firm based in Toronto, Canada that provides a hosted online catalogue interface to over forty libraries. Our new catalog interface just launched in October.
  96. 96. M&7+- 3DM> E&&0+.Monday, December 12, 2011
  97. 97. M&7+- S#/0#+E+$$+-? 3DM> E&&0+.Monday, December 12, 2011
  98. 98. M&7+- S#/0#+E+$$+-? N()7% N()7% 3DM> N()7% N()7% >#/7&7AK? >#/7&7AK? >#/7&7AK? >#/7&7AK? E&&0+. E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  99. 99. N()7% N()7% N()7% N()7% M&7+- M&7+- M&7+- M&7+- M&7+- S#/0#+E+$$+-? N()7% N()7% 3DM> N()7% N()7% >#/7&7AK? >#/7&7AK? >#/7&7AK? >#/7&7AK? E&&0+. E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  100. 100. !((M((K((B((Q((8((((1((L((I((A((M((J((S((! N()7% N()7% N()7% N()7% M&7+- M&7+- M&7+- M&7+- M&7+- S#/0#+E+$$+-? N()7% N()7% 3DM> N()7% N()7% >#/7&7AK? >#/7&7AK? >#/7&7AK? >#/7&7AK? E&&0+. E&&0+. E&&0+. E&&0+. E&&0+.Monday, December 12, 2011
  101. 101. Monday, December 12, 2011 In addition to letting users search and reserve items in a catalogue very effectively, the BiblioCommons interface also allows users to connect with others by tagging, rating and reviewing items, adding them to public or private “shelves” and lists, and creating interest groups around items or topics;
  102. 102. Monday, December 12, 2011 >>>>> On the left, every page offers a cleaner, clearer way to borrow an item by request or see where its available on the shelves right now.
  103. 103. Monday, December 12, 2011 On the left, every page offers a cleaner, clearer way to borrow an item by request or see where its available on the shelves right now.
  104. 104. Monday, December 12, 2011 >>>>> But here in the middle is where it gets social, offering patrons a chance to participate in a conversation by rating, reviewing, sharing, or commenting on any book in the collection, or posting selections to other social networks.
  105. 105. Monday, December 12, 2011 But here in the middle is where it gets social, offering patrons a chance to participate in a conversation by rating, reviewing, sharing, or commenting on any book in the collection, or posting selections to other social networks.
  106. 106. Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A key benefit of Bibliocommons is that patrons from ANY participating library can contribute content for all to see. Right from the first day, New Yorkers can view contributions from millions of users of other libraries. It is itself a social network.
  107. 107. Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A key benefit of Bibliocommons is that patrons from ANY participating library can contribute content for all to see. Right from the first day, New Yorkers can view contributions from millions of users of other libraries. It is itself a social network.
  108. 108. Monday, December 12, 2011 >>>>> Lower down on the page, you can view comments and reviews submitted by other patrons. A key benefit of Bibliocommons is that patrons from ANY participating library can contribute content for all to see. Right from the first day, New Yorkers can view contributions from millions of users of other libraries. It is itself a social network.
  109. 109. Monday, December 12, 2011 Lower down on the page, you can view comments and reviews submitted by other patrons. A key benefit of Bibliocommons is that patrons from ANY participating library can contribute content for all to see. Right from the first day, New Yorkers can view contributions from millions of users of other libraries (and other libraries can benefit from the opinions of New Yorkers). It is itself a social network.
  110. 110. ,:;+</46=*/!"997/>.5506*/(0+/ )(?03*/()/(/143/+(2@8Monday, December 12, 2011 Two things: 1) it was a big deal to us, requiring changes to our privacy policies and, 2) it’s a shared system with other libraries.
  111. 111. Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name to go to her page and view anything else she has shared, even if she is a member of another library (in this case, this Ottawa).
  112. 112. Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name to go to her page and view anything else she has shared, even if she is a member of another library (in this case, this Ottawa).
  113. 113. Monday, December 12, 2011 >>>>> If a patron has chosen to share her lists and reviews publicly, you can click on her name to go to her page and view anything else she has shared, even if she is a member of another library (in this case, this Ottawa).
  114. 114. Monday, December 12, 2011 If a patron has chosen to share her lists and reviews publicly, you can click on her name to go to her page and view anything else she has shared, even if she is a member of another library (in this case, this Ottawa).
  115. 115. Monday, December 12, 2011 >>>>> On the right of each page, there are a variety of ways to explore related topics and items.
  116. 116. Monday, December 12, 2011 On the right of each page, there are a variety of ways to explore related topics and items.
  117. 117. Monday, December 12, 2011 >>>>> The official library subject headings link to other items on that same subject.
  118. 118. Monday, December 12, 2011 The official library subject headings link to other items on that same subject.
  119. 119. Monday, December 12, 2011 But presented alongside the official subject headings are any lists which contain this book. These lists are created by patrons or staff, and in some cases, as seen here, weve even seen users of other libraries copying lists which were originally created by NYPL.
  120. 120. Monday, December 12, 2011 Its also possible to explore by patron-created tags, which are short descriptive labels that can highlight topics or content in a more informal manner. In this case, for example, its unlikely that the official catalog record would have contained "brutal dictatorship" and "hilarious", both of which actually apply to this book. A hidden benefit of these patron-generated tags, reviews and ratings is that they are used behind the scenes to improve searches and guide patrons to the most relevant items.
  121. 121. ,-.)/A.5403/*..0B8Monday, December 12, 2011 [24:00] Research library tools. Also, building a backbone of an account system that can be used for other applications.
  122. 122. =&<%=)-%)&<#-.%>#? ***H&9G6H)$F56)F>;?;F;eF?:F=+,Y=#&Y$#+,%&Y6%-" !"9"$Monday, December 12, 2011
  123. 123. Monday, December 12, 2011
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  126. 126. @()%C8?)8$ _)&+&(c%66-(Z$+&7. !"99Monday, December 12, 2011
  127. 127. Monday, December 12, 2011
  128. 128. B=+#(/$)=(I+.%$(c#=G.%66^-(Rc%G(c)G(A)$,(K)0&"TP(.kGPFF-"+G6#7$)G-H7)=F%&,#iHG.GF.%G.)Gp*)$,7)0&"FMonday, December 12, 2011
  129. 129. Monday, December 12, 2011Started recently by two librarians in Staten Island, Imer Ardolic and SteveHerman.
  130. 130. Monday, December 12, 2011
  131. 131. Monday, December 12, 2011The #wuseum
  132. 132. Monday, December 12, 2011The #wuseum
  133. 133. Monday, December 12, 2011What makes these examples work is the passion these individual librarians brought to it. Thedigital team’s job is to provide tools and get out of the way.
  134. 134. QRHR?%&-<%/)A+-< M(A?#*&0% 5#.#&0 C)/ X+*#&0 N/J)*? N/J)*? N/J)*? N/J)*? M(A?#*&0% 5#.#&0 C)/ X+*#&0 E&&0+. E&&0+. E&&0+. E&&0+. =+/#0)%&-<%M&7+-O*)-)7)<Monday, December 12, 2011[31:00] So let’s take it up a notch, and look at examples where we’re exploring social objects.
  135. 135. S#/0#+-%#M&<%",, h$##(,)*&6)+,(/$)=(%I0&#- !"99Monday, December 12, 2011An initiative of our communications department. Replaced our defunct in-house literary magazine (hence thefunding).
  136. 136. Monday, December 12, 2011
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  141. 141. 3DM>%>&/?Monday, December 12, 2011Mining for gold, and digging really big holes.
  142. 142. Monday, December 12, 2011
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  145. 145. 7%C[#&(-7%#&7#Monday, December 12, 2011
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  147. 147. #iG#$"Y+=+"#0$( 7)66+5)$+C)&Monday, December 12, 2011
  148. 148. 7%C[#&(.0=+&%C#-Monday, December 12, 2011
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  151. 151. =&,%C&7,)7 =+G-H&9G6H)$ !""%Monday, December 12, 2011[35:00]
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  159. 159. ,*(+2&</0.6/(*&8Monday, December 12, 2011
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  170. 170. ]&^)_))7?%`%<#7)*+7#)?Monday, December 12, 2011
  171. 171. Monday, December 12, 2011Most importantly, locational data is an important pivot point for a lot of otherprojects.
  172. 172. C(&K?%N-%@()%=)-8T =#&0-H&9G6H)$ !"99Monday, December 12, 201140:00
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  176. 176. Z0$%#,("$#+-0$#( U6%"#$+669VMonday, December 12, 2011
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  182. 182. K)&-%,#$(".#()9-"#$qMonday, December 12, 2011
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  192. 192. Monday, December 12, 2011Strangely enough, weʼve gotten a lot of attention for simply putting these canned searches here on theright.
  193. 193. Monday, December 12, 2011
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  198. 198. h)),(#&".0-%+-"-D(7.#/-D( 6%5$+$%+&-D(*$%"#$-D( $+&,)=()5-#--%<#-q(Monday, December 12, 2011
  199. 199. Monday, December 12, 2011School for the deaf in Texas.
  200. 200. M<#$(bgD;;;(<%-%")$-(%&(aHb(=)-H ?;D;;;n(=#&0-(/0669("$+&-7$%5#, f;;D;;;n(,%-.#-("$+&-7$%5#,Monday, December 12, 2011We could have done more but we ran out of digitizedmenus!
  201. 201. Monday, December 12, 2011We could have done more but we ran out of digitizedmenus!
  202. 202. Monday, December 12, 2011
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  204. 204. 3)aG%>#-1)<%5&&Monday, December 12, 2011
  205. 205. F4-)7&7AG ?H(Q(5%"()/(5+73$)0&, >H(4$)X#7"- bI%X+$)%(+8.(O,7+Y+1#-.Monday, December 12, 2011[45:00] OK, enough with the show and tell...
  206. 206. RA#(*+&"(+(*)$6,(*.#$#(".#( $#+"#-"(7$#+C<#("+6#&"-()&(".#( G6+&#"(+$#(/$##(")("$+&-G+$#&"69( *)$3()&(-)7%#"9r-($#+"#-"(G$)56#=-D( +&,(".#%$($#*+$,(%-(")(5#(G$#-#&"#,( *%".(&%/)_)7%?)%+9%,7+/0)$?HT C);A/D6)2403/E/F2G/D6H0</DGDI/!""JMonday, December 12, 2011I think all keynotes should end with this quote! So I’m stealing it for mine ;)
  207. 207. =A%/)_)7%?)%+9%,7+/0)$?GMonday, December 12, 2011
  208. 208. 4$)56#=P A.+"^-(".#(,%]#$#&7#(%&(".#( *+9(,%%"+6(+&,(G.9-%7+6(%"#=-( %&(=9(7)66#7C)&(+$#(0-#,jMonday, December 12, 2011
  209. 209. Z#k#$(G$)56#=P A.+"(.+GG#&-(*.#&(".#(6%&#( 5#"*##&(,%%"+6(+&,(G.9-%7+6( %-(.1246)(6+jMonday, December 12, 2011How can i give up the maximum amount of control?
  210. 210. R_%%"+6T(%-( ".#(&#*(Rc)$-#6#--TMonday, December 12, 2011
  211. 211. R_%%"+6T(%-( ".#(&#*(Rc)$-#6#--Ts K/D6.20/L).5/-()*M(22/-AN;M(07Monday, December 12, 2011
  212. 212. Monday, December 12, 2011http://digitalgallery.nypl.org/nypldigital/id?1800818
  213. 213. _%%"+6(((((((((((((((((((((((((4.9-%7+6Monday, December 12, 2011The digital and the physical are not distinct realms anymore. Especially not with the rise of smartphones. The future’s here and the average personhas pretty well assimilated the web into their everyday life.
  214. 214. RB/(B^,(+-3#,(G#)G6#(*.+"(".#9( *+&"#,D(".#9(*)06,(.+<#( +-3#,(/)$(+(/)_)7%(+7?)HT O0)&/P.)+ ,Q.**412&/(Q.A)&QM(28Monday, December 12, 2011
  215. 215. 4$)56#=P A.+"(=#"+,+"+(-"+&,+$,-( -.)06,(*#(5#(0-%&jMonday, December 12, 2011
  216. 216. Z#k#$(G$)56#=P c)*(7+&(B(3##G(#<#$9( =#"+,+"+(-"+&,+$,( B(7+&(#"(=9(.+&,-()&jMonday, December 12, 2011
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  218. 218. 4$)56#=P A#(7+&^"(7)&"$)6(*.+"(G#)G6#( ,)(*%".()0$(,%%"+6(7)&"#&"HMonday, December 12, 2011
  219. 219. Z#k#$(G$)56#=P c)*(7+&(B(%<#(0G( 5.)(7)&"$)6jMonday, December 12, 2011How can i give up the maximum amount of control?
  220. 220. Monday, December 12, 2011How do I punch more holes in my institution to let the contents leak out? Mining for gold.
  221. 221. 4$)56#=P c)*(,)(B(7)&<%&7#(-#&%)$( =+&+#=#&"(")(6#"(=#("$9(".#( G$)X#7"-(B(*+&"(")jMonday, December 12, 2011This is a question that I get asked a lot.
  222. 222. Z#k#$(G$)56#=P c)*(7+&(B(*A()/6M/A)(Q/)0"( )/(-#&%)$(=+&+#=#&"jMonday, December 12, 2011A more amusing way to think about this problem is how to make sure seniormanagement knows that experimentation is imperative, and we risk falling behind orbecoming irrelevant if we don’t experiment.
  223. 223. Monday, December 12, 2011We’ve been fortunate in that our management hasn’t needed a lot of convincing. We know there’sa lot of potential threats out there, and that gives us freedom to try things.
  224. 224. 4$)56#=P L5))3-(=%."($#G6+7# $#+6(5))3-Monday, December 12, 2011
  225. 225. Z#k#$(G$)56#=P A.%7.(5))3-(+7"0+669(*+&"#,( ")(5#(-)=#".%&(#6-#(+66(+6)&jMonday, December 12, 2011
  226. 226. Monday, December 12, 2011Altar Gospels. http://exhibitions.nypl.org/treasures/items/show/138
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  228. 228. Monday, December 12, 2011http://www.harlequin.com/store.html?cid=600(Also, kids, dead trees and newspapers.)
  229. 229. Monday, December 12, 2011http://touchpress.com/titles/solarsystem
  230. 230. 4$)56#=P c)*(,)(B(0-#(=)5%6#(")(5$%&( G+"$)&-(%&")(=9(%&-C"0C)&jMonday, December 12, 2011
  231. 231. Z#k#$(G$)56#=P c)*(,)(B(0-#(=)5%6#(")( *$+G(=9(%&-C"0C)&( ().;0+(=9(G+"$)&jMonday, December 12, 2011
  232. 232. Monday, December 12, 2011textfiles.org
  233. 233. i(>fgDa:bDabf(oMonday, December 12, 2011
  234. 234. Monday, December 12, 2011.kGPFF***H#6#7"$)&%-"+H7)=F+$C76#-F??F;bF?;F%G+,H>H5#&7.#-H+-H/+-"H+-H7$+9H>H/$)=H?egbF
  235. 235. Monday, December 12, 2011.kGPFF***H#6#7"$)&%-"+H7)=F+$C76#-F??F;bF?;F%G+,H>H5#&7.#-H+-H/+-"H+-H7$+9H>H/$)=H?egbF
  236. 236. !")$#-(+&,(G6+9-(.0&,$#,-()/(.)0$-()/(.%.Yu,#6%"9(=0-%7 c%.Y$#-)60C)&(=+G- 4#$-)&+6(+--%-"+&"(*%".(-G##7. -9&".#-%-(+&,($#7)&%C)& `6)5+6(G)-%C)&%&(")(*%".%&(:= 46+9(+=#-D(/$)= c%.Yt0+6%"9 G.)")$#+6%-C7(-G)$"- -C66(7+=#$+ ")(+<%+&(G.9-%7- c%.Y,#u&%C)& -%=06+")$- <%,#)(7+=#$+ I)07.Y-#&-%-C<#( ,%-G6+9 !.)*($#+6YC=#(*#+".#$(=+G-(/)$(".#(*.)6#(6)5# Q77#--(+&9(%&/)$=+C)&(/$)=(+("$%66%)&YG+#(&#"*)$3 @)$#(G)*#$/06(".+&(".#(/+-"#-"( 4.)&#(".+"(7+&(7+66(+&9()&#()/(a5&( 7)=G0"#$()/(".#(?eg;- G#)G6#()&(".#(G6+&#"Monday, December 12, 2011If I could travel back in time 50 years and take one item to explain 2011, the smartphonewould be it, no contest. We haven’t even remotely begun to process what this is going tomean.
  237. 237. 4$)56#=P c)*(,)(B(7)&&#7"(=9( %&-C"0C)&(")(-)7%+6(&#"*)$3-jMonday, December 12, 2011
  238. 238. Z#k#$(G$)56#=P c)*(,)(B(=+3#(=9(G+"$)&( +*+$#(".+"(-.#^-((2)(+&(+(G+$"( )/(=9(-)7%+6(&#"*)$3jMonday, December 12, 2011
  239. 239. RB/(@)-#-(7+=#(,)*&(/$)=( ".#(=)0&"+%&("),+9D(.#( *)06,(5#(#iG#7"#,(")(.+<#( *+$$)-?%)-&/0)<HT R()0/>.&2Monday, December 12, 2011http://blogs.publishersweekly.com/blogs/PWxyz/?p=7288
  240. 240. c+AK?%>&:G 1)(=+k#$(.)*(5%(9)0(+$#D( =)-"()/(".#(5#-"(#=G6)9##-( *)$3(/)$(-)=#)&#(#6-#HMonday, December 12, 2011Bill Joy (Sun Microsystems)
  241. 241. =#*(&)0K?%*+7+00&7AG 1)(=+k#$(.)*(%=G)$"+&"( 9)0$(6%5$+$9D(=)-"()/(".#(5#-"( G+"$)&-()(-)=#*.#$#(#6-#HMonday, December 12, 2011
  242. 242. 4$)56#=P K)G9$%."-HMonday, December 12, 2011I don’t have great answers here.
  243. 243. Z#k#$(G$)56#=(v?P c)*(=07.(A(0(B($#6#+-#(0.SjMonday, December 12, 2011We have a rights clearance lawyer who works for the Collections side of the library, not theLegal Office.
  244. 244. Z#k#$(G$)56#=(v>P A.+"(7+&(*#(,)(")( AM(03/6M/2(SjMonday, December 12, 2011
  245. 245. RI.%-(%-(6M(*)$3()/(".#( >?-"(K#&"0$9HT T421)6./T42Monday, December 12, 2011http://www.nypl.org/audiovideo/rolex-arts-weekend-gilberto-gil-conversation-paul-holdengraber
  246. 246. 4$)56#=P c)*(,)(B(=+3#(G#)G6#(#i7%"#,( +5)0"()0$(7)66#7C)&-jMonday, December 12, 2011
  247. 247. Z#k#$(G$)56#=P c)*(,)(B(0.6(".*+$"(".#( G+--%)&(G#)G6#((2)(+&( .+<#(/)$(0-jMonday, December 12, 2011
  248. 248. Monday, December 12, 2011Where we’ve been most successful, it’s where we’ve put passionate librarians and curators intouch with passionate patrons and gotten the hell out of the way.
  249. 249. "%d-&0%(+8.(GMonday, December 12, 2011If I can close with a parting thought, whenever I feel overwhelmed with the maginitude of thetask I’m faced with, I think of this quote:
  250. 250. RB/(9)0(.+<#("$)056#(*%".(".#( 7)&7#G"()/(,#-%&(.0=%6%"9D( 7)&-%,#$(".%-P(%"("))3(0-( efRRR%A)&7?(")(G0"(*.##6-()&( )0$(60+#HT I4224(5/-A:.0.;3MMonday, December 12, 2011
  251. 251. A.+"(,)#-(A+87(5#k#$(-#"()/( G$)56#=-(6))3(6%3#jMonday, December 12, 2011A keynote speech is not the forum for true exchange of information; a conversation is. I’vetalked over my allotted time and I still left a lot out. I look forward to speaking with you allover the next two days.
  252. 252. @(&-1%A+8B Z#&%+7&B 4$#-#&"#,(")(".#(3&4+-&0%5#.#&0%6+78$%+9%3):%;)&0&-< :;(1)<#=5#$(>;?? =#*(&)0%>&?*&7#<)? !#&%)$(@+&+#$(/)$(A#5(B&%C+C<#-D(1248 E=6+-7+$%,#-(F(E&9G6 =%7.+#66+-7+$%,#-E&9G6H)$Monday, December 12, 2011

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